Articles by: Emily


Pharrell Williams x Jimmy Fallon – “Reflections With Justin Bieber” | Video

Jimmy Fallon and Pharrell gets caught up with “Bieber Fever” in an appropriately-titled “Reflections With Justin Bieber” skit during Late Night With Jimmy Fallon. While Fallon plays Bieber with hefty political opinions, Pharrell becomes a “Belieber” and rings up Fallon’s Bieber to share a few boogie. Whether … READ MORE


Maharishi iPhone 4 Cases

One of the highlights from Nike Sportswear’s Fall/Winter 2010 collection has to be the collaboration with London’s Maharishi, and if you are looking to match your kicks to your gadgets, and give your iPhone 4 something manlier while you are at it, Maharishi has a new collection … READ MORE


The History of Daft Punk | Video

Sure, the puritans may argue that reading has been under-appreciated, but for those of us who do appreciate the likes of Youtube and 3D LED TV, a picture is worth more than a thousand words. So, considering a video is made up of a convoy of pictures, … READ MORE


Seth MacFarlane – “8 Things You Never Hear” Ft. Nike LeBron VIII | Video

From the comic genius of Family Guy and American Dad, Seth MacFarlane brings us the Calvacade of Cartoon Comedy, and to kick things off on Youtube. he had posted a new video, “8 Things You Never Hear” prior to Thanksgiving. Cue comic victims such as Hilary Duff’s … READ MORE


adidas TS Beast “Superman Edition”

Remember back in 2008, when Dwight Howard lived up to his Superman moniker, traded his team jersey in and donned a cape and Superman jersey to dunk in the NBA All Star Game? Sure, Shaq might not be down with this nickname, but Howard had since then … READ MORE


NIGO – NIGOLDEN Pop-Up Bookstore

Sure, the fact that the Kindle is sold out everywhere seems to point to a change in our consumption habits in terms of reading. Books and printed matter have taken a binary form and are now easily compressed into a flat device, and leafing through pages now … READ MORE


Burton Web Presents | Holiday Special Microsite

This Holiday season, Burton is giving more than just a fantastic wishlist ideas for riders, but it is bringing back the Burton Web Presents series by popular demand. For those who are familiar, Burton Web Presents is a month long blizzard of giveaways, snowboard stoke and good … READ MORE


mastermind Japan x Carhartt – Capsule Collection

In a few days, the dark side of Japanese street wear,┬ámastermind Japan, will be joining the large ZOZO family and setting up its very own storefront on ZOZOVILLA, sharing cyberspace with neighbors such as UNDERCOVER and adidas Originals. In celebration of the upcoming virtual expansion, mastermind Japan … READ MORE


adidas Originals – Copenhagen City Activation | Video

This past summer, adidas Originals painted the town blue and stamped the city of Copenhagen with three-stripes and trefoil during Copenhagen Fashion Week. The takeover of Copenhagen doesn’t only come in the form of goods, but is an extensive series of events ranging from installation exhibitions to … READ MORE


Coca Cola Zero x TRON: Legacy – LiveCycle Game

Think this is just another iPhone game? To be honest, when TRON: Legacy involved, we promise this is way cooler than Angry Birds. How so? Aside from the futuristic set up, the Coca Cola Zero LiveCycle is also the first location-based mobile game, which means, your gaming … READ MORE


Foot Locker – “Merry Christmas” Reindeer | Video

After the hilarious series of back to school ads from Foot Locker, the sneaker retailer continues to delve into the mind of a sneaker head, and find what exactly, is a “Sneaker Thing” for Christmas. Apparently, for those who love sneakers but have been up to no … READ MORE