Articles by: Emily

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Nike Sportswear x Maharam – Fall/Holiday 2010 – Dunk High

Nike Sportswear and textile development company, maharam has a long-standing working relationship. The duo first joined forces in 2007, when Nike tapped maharam to produce a pair of limited edition Air Force 1 in 2007. Back then, Nike adopted Maharam layers that featured both embroidered and hand cut wool felt developed in collaboration with Dutch designer, … READ MORE

Fall/Holiday 2010 - Nike Sportswear AW77

Nike Sportswear – Fall/Holiday 2010 – Apparel

It is indisputable and quite understandable that this summer, everything is about soccer. With the 2010 FIFA World Cup finally taking place again after four long years, brands and labels everywhere including Nike has geared up for this culminating, much-awaited epic sports fanfare. But, what to do after 2010 FIFA World Cup is over and another … READ MORE

Fall/Holiday 2010 - Nike Air Max BW Gen II

Nike Sportswear – Fall/Holiday 2010 – Footwear

Summer has barely started, but in the world of sneakers, information is also the quicker, faster, the more the better, so Freshness is right here to bring you the first look at Nike Sportswear’s Fall/Holiday 2010 collection to help you out with a little sneaker and wallet planning. For Fall/Holiday 2010, the footwear collection is heavily … READ MORE

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Jordan Brand – Fall 2010 – Apparel Lookbook

Here’s the no-brainer to styling the rest of your look with your fresh Jordans– what better wardrobe solution than apparel collection from the Jordan Brand? Gone are the days of looking for the perfect tee or the perfect shorts, as Jordan Brand heats up Fall 2010 with both performance jerseys and lifestyle graphic t-shirts, shorts and … READ MORE

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Freshness Week In Review: 5/24/2010 – 5/28/2010

This is the week of releases and friendships and everything fun in between. Some of the most notable summer collaborations will finally be hitting racks, serving as the summer blockbusters in the industry; for some other labels, taking things outside into the sun (or sometimes back in the shade as long as one isn’t rooted to … READ MORE

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Kitsune x Andre – “Parisien” Store | Opening Soon

Something fun will be popping up in Paris very very soon, and considering it involved the ever-cool record company/clothing label, Kitsune, and the iconic Parisian graffiti artist, Andre (a.k.a. Monsieur A), one cannot help but expect something quite chic, great, and perhaps mind-blowing. With these two iconic Parisian creative types joining forces, what other name can … READ MORE

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GUCCI – Spring/Summer 2010 – GSB9 High Top Buckle Sneakers

This right here, is quite an interesting new take on the bondage, buckle, strappy sneaker trend ruling the luxury sneaker world right now. Instead of going full-on Sex Pistols and Agent Provocateur goes couture and sporty, Gucci decided to switch out the provocative aesthetics with something a little more technical, something that is more reminiscent of … READ MORE

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Nike Sportswear x Head Porter Plus

Not too long ago, Nike Sportswear partnered up with Head Porter Plus on a retail venture “NSW Store by Head Porter Plus” which houses both carefully curated items from Nike Sportswear, Head Porter Plus and collaborative items from both. Newly released from the store is a pack of special collaborative co-branded t-shirts that translates both labels’ … READ MORE

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Air Jordan Force Fusion VIII (8) “Firepit” – Birch/Smoke/Firepit/Khaki

The Air Jordan Force Fusion VIII (8) is one of the most interesting hybrids for the Jordan Brand, combining the popular Air Force 1 soles with the Jordan. The best part about this new release its the colorway– which is a little military and a little hunting inspired with a subtle, tonal tan upper remixed with … READ MORE

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UNDFTD x The Generic Man | Preview

An interesting collaboration has happened again at UNDFTD. After partnering up with Gourmet, UNDFTD is continuing its journey down the sophisticated sneaker route with the utilitarian chic footwear label, The Generic Man. The collection named Army v.s. Navy “Re x Edit” is set to release on Jun 12.