ilovedust x Kiehls   Creme de Corps

After the likes of Jeff Koons and Pharrell Williams and KAWS, the heritage apothecary, Kiehls, is back again with another artist collaboration for its super moisturizing Creme de Corps lotion, and it has roped in the folks from creative agency, ilovedust. This new Thanksgiving project features the happy graphics is known for, and the bespoke packaging which comes with an empty speech bubble beckoned to be fill in is meant to carry a heart felt message you can’t say out loud. If it’s an apology you are trying to make, or a shy thank-you, nothing goes better than with a bit of buttering up with . via: ilovedust

by: | November 23, 2010
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Dickies   Exceeding Expectation: The Williamson Dickie Story | Video

Did you know that, prior to overalls and work pants, the founders of Dickies, Charles Nathan Williamson and Emmett Eugene Dickie, were in the vehicle and harness business and later, went on to sold hats. The Texas cousins’ big break really came about when they started making overalls that rapidly became a fast favorite of the hard-working American workers, who valued comfort as well as durability. Through out the years, the business evolved and changed to suit consumer tastes, and also stayed ahead in terms of technological advancement in ensuring their products are always one step ahead of the rest. For instance, Dickie developed the permanent press technology after observing his wife giving herself a perm at home. Check out a history of , from Blue Distribution, and learn more about the company that is not only a favorite of the workers today, but also of the youth. So celebrate a real American story about a bit of luck, and a lot of hard work after the jump.

by: | November 23, 2010
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SILLY BAPE THING   Second Delivery

As we near the end of 2010, SILLY BAPE THING, the brainchild of TK from SILLYTHING and NIGO from BAPE, is releasing the second delivery of its special collection. The new delivery continues to follow on the non-hip-hop aesthetic favored by TK, which is quite a departure from the regular BAPE line-up. The second drop will include a fresh footwear silhouette, the Tyrolean Shoes, which is based off the Tyrolean model that surfaced in 2000. However, instead of the MANHUNT soles, the new model has adapted a more rugged looking Shark Sole. Aside from shoes, there the collection also comprises of a super roomy Foot Solder Mountain Pack, which comes with a useful multipurpose pouch on strap and a special Foot Solder tag.

by: | November 23, 2010
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Incase   Chrome Slider Case for iPhone 4

Christmas came a little early this year, courtesy of Incase, who is determined to dress everything you own, including your iPhone 4, in something shiny and festive and bright. So, here comes the beloved Chrome Slider Cases from , for the iPhone 4. Like its predecessors for the iPhone 3G and 3GS, these are fully reflective and fully loaded with durable protection, thanks to hardshell plastic. Rubber guardrails inside continues to promise shock absorption as well as scratch protection. The case comes in four shades, black, gold, silver and a bright purple for those who dare. Available now online at Incase.

by: | November 23, 2010
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N*E*R*D x Rocksmith   GIVEAWAY | Winner Announcement

Thank you for everyone who had participated in the N*E*R*D x Rocksmith Giveaway on Freshness! We had received quite a collection of entries, and are happy to announce a winner with the correct answers selected at random from our Discussion page. So the correct answers to the discussion is as follows, the photographer who shot for the album, is none other than Terry Richardson; “Nothing” is also a new sneaker introduced to the BBC label for season 11, and it comes in 7 colorways; and prior to “Nothing”, the album was tentatively named “Instant Gratification”. So congratulations to the winner, and for those who are still looking to score some freebies for the holiday, we are currently holding the giveaway for the Need For Speed – Hot Pursuit Custom PS3 Box Set. So god speed, and enter quickly.

WINNER IS Reginald L. Williams Jr.

by: | November 22, 2010
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Motorola x Freshness   GIVEAWAY | Winner Announcement

A big thank you for those who took the time to play and participate in the Motorola x Freshness Giveaway! We are happy to announce that the giveaway has wrapped and we have selected a winner from all who have submitted their entries, whether you have successfully broken some bricks or shot down some spacecraft. If you have missed out on the Droid 2 Giveaway, we are currently still hosting the giveaway for a special customized Need For Speed – Hot Pursuit PS3 box set.

WINNER IS Ryan Duran

by: | November 22, 2010
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Steinway & Sons x BMW 7 Series Composition

Sleek and polished with the hands that tell a story of a heritage of artisanship and craft, a tale of perseverance and dedication embedded in a fine piano black finish, mirroring the lessons of the past, the liveliness of the present and hope for the future, BMW has handpicked quite an unlikely partner, but a beautiful one at that for a new collaborative Individual 7 Series Composition. The partner in a crime of beauty? The esteemed piano maker, Steinway & Sons.

by: | November 22, 2010
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Freshness Feature: A Surfing Jam Named Saturdays

Downtown New York– a place where the hip and cool congregate, where those dressed with insouciant chicness exhale a slow drag of smoke on the sidewalk, tipping their Panama hats and Wayfarers effortless to portray a disheveled perfection; where everyone opt to dine al fresco at the first hints of sunshine or spring, sipping Bloody Marys and Mimosas like it’s always the weekend. Eating, drinking, shopping, and occasional gallery perusing dominated the lower portions of Manhattan, until Saturdays came around and offered a wave and a breeze and an option– a place that perpetuated the weekend, 365 days a year, and rallied for the surfers. Since was incepted a few years back in the rare quiet corner in SoHo, just a few blocks away from the bustle and madness of Canal Street, on the calmer stretch of Crosby Street, it has become quite a destination for both the native and new. had also gone ahead and expanded from a quaint store carrying surf goods and advice served over La Colombe coffee, to a label in its own right and partner to several collaborations. Even though the weather might be slightly daunting at the moment, and leaping into the ocean doesn’t seem quite appetizing, the surf is always up for those who live by the creed of and the sea, so we have caught up with the three men behind the sweet spot, Morgan Collett, Josh Rosen and Colin Tunstall, to talk about, quite literally, everything under the sun.

» Freshness Feature: A Surfing Jam Named Saturdays

by: | November 22, 2010
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Quest Crew x Gourmet x Disney   Mickey Battles Quest Crew | Video

When breaking it down, attitude is winning half the battle. And to up that attitude factor, half of that effort lies in genetic disposition, and the other half in clothes. So essentially, outfits are very important. For Quest Crew (made famous by America’s Best Dance Crew), their battle against the heavyweight icon– Mickey Mouse– cannot be taken slightly, and they have requested for Gourmet to outfit them in their dance-off. Check out the crew throwing it down with Mickey to some funky beats and fresh shoes. Enjoy!

by: | November 22, 2010
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Dwight Howard x Derrick Rose x Slim Chin   Fast Dont Lie (Gregory Brother Remix) | Video

Caviar pool? Gold jet ski? Freaky lady pyramid? Since just by being fast, a series of strange but new things have landed in Slim Chin’s courtyard, so now the question is– what’s new? Cue the Gregory Brother Remix of adidas’ celebrated and hilarious “Fast Don’t Lie” campaign for the new adiZero Rose and Beast for and respectively. Now check out the super freaky remix has a cheery undertone of the “It’s A Hard Knock Life” from Annie. Click play after the jump and enjoy on your Benjamin pile.

by: | November 22, 2010
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Freshness Week In Review: 11/15/2010   11/19/2010

As of last week, tech companies are having a hey day (or rather, a hey week) with a rattle of new initiatives designed and promised to change our lives. First, decides that talk, mail and search will no long be sufficient in its quest for power over the world of binaries, and ventured into fashion with celebrities and famed bloggers in tow with Boutique.com. And prior to that, revamped its messaging system and is determined to revolutionize the way people communicate and socialize online (as if they haven’t already done that!). Then, in comes a 17-year old girl from Queens who has resolved one of the biggest issues people are having with the now, code named “Where Is The White iPhone 4?”. Other things include a very Beatles revival on iTunes, a car than is like a tree from Mercedes Benz and swapping the Madison Square Garden for the New York Public Library as a stage for once. All in all, a prosperous and fruitful week, especially for those who managed to get their mittens on the insta-sold-out x collaboration this past Saturday.

by: | November 22, 2010
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BBC/Ice Cream   November 2010   T Shirt + New Era Cap

Billionaire Boys Club and Ice Cream may have ventured into the more tailored (see: adoption of selvedge denim into collection) but it doesn’t mean the labels are forgetting their roots in graphic t-shirts and caps, which have been fan staples since the labels’ inceptions. This November, the labels are dropping fresh t-shirts which adhere to the BBC and Ice Cream theme, which a bit of playfulness and whimsical attitude. The BBC “In The Leopard Print” T-shirt features the astronaut navigating his way through leopard prints (which also happened to look like asteroids), and the Ice Cream “Cherry Monster” T-Shirt continues to serve up the indispensable sundae toppings with a face. Of course, the purple New Era cap gets a little frosty and tribal, and should be right up the alley of Ice Cream fans.

by: | November 19, 2010
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