Articles by: Freshness

Fresh + Creative – Rob Cristofaro

In 1999, a group of like-minded creatives set out to form Alife, a collective that brought the art, music, style, and grit of New York to life. In the time since its inception, they rose to become one of the most respected brands to represent street culture. Alife curated shows featuring the works of artists such as CAP, ESPO, REAS, Ryan McGinness, OBEY, IRAK, and KR to name a few. A backyard concert series, Alife Sessions, featured…

JBL – Harman Courtside Friday Night | Event Recap

With the start of the 2014/2015 NBA season, JBL/Harman and the NBA announced a comprehensive partnership to be the “Official Sound of the NBA”. JBL headphones and speakers in the leagues colors and logos gave music and NBA fans a new way to show their team pride. …

Fresh + Creative – Eric Elms

Eric Elms has a lot on his plate. His work is divided into three distinct categories: painting, corporate design, and publishing. While he is usually doing most of the work by himself, the design firm is, paradoxically, called Partners & Others…

Air Jordan 7 Retro “French Blue” | Release Reminder

The Air Jordan VII (7) Retro set to release today, is not just another weekly Jordan Retro release. On the heels of an announcement last summer that the Jordan Retro program would be retooled, the Jordan Remastered series emerged. The first release was the Air Jordan IV …

Amazing Instagram Images of Air Jordan 7 by Champs Sports

The Air Jordan 7 is one of Jordan Brand‘s most cherished models. Legend has it that Tinker Hatfield was walking down the street when an Afropop poster caught his eye. Inspired by it, he convinced the shop owner to sell it to him and took it home. …

Fresh + Creative – Colossal Media

Colossal Media is the largest outdoor mural painting company in the world. Their slogan, “Always Hand Paint,” adorns their scaffoldings and many of the finished products. In an era of 3d printers and all-digital everything, it’s remarkable that a company devoted to using 1920s methods for production has been so successful. But standing a block away from a 300 foot tall photorealistic mural with…

Freshness Conversations: Big Sean on his adidas Metro Attitude Collab

Big Sean got his big break in a way that seems as if it were grafted a melodramatic after school special. The story goes like this: working as a telemarketer in Detroit and battling regularly on 102.7, the area’s hip-hop station, Sean heard that Kanye was at …

The Game Plan by Champs Sports – adidas Originals C-10 Collection

Inspired in part by vintage designs such as the adidas Originals Forum, the new adidas Originals C-10 fully materialized the notion of a sports lifestyle sneakers. In addition to the Forum, the C-10 features subtle hints of adidas Crazy 1 and just released Y-3 Qasa. With lightweight …

2015 Lexus NX Luxury Compact Crossover: The Game Changer

Like precedents, records and rules, status quos are made to be broken, a reason why Toyota decided to enter the highly competitive luxury vehicle segment with its Lexus brand in 1989. Consumers at the time scuffed at the very idea. Some even called its flagship model, the LS 400, a glorified version of the Toyota Camry. The competition didn’t know what to make of it…