Articles by: Freshness

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Freshness Conversations: Big Sean on his adidas Metro Attitude Collab

Big Sean got his big break in a way that seems as if it were grafted a melodramatic after school special. The story goes like this: working as a telemarketer in Detroit and battling regularly on 102.7, the area’s hip-hop station, Sean heard that Kanye was at … READ MORE

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The Game Plan by Champs Sports – adidas Originals C-10 Collection

Inspired in part by vintage designs such as the adidas Originals Forum, the new adidas Originals C-10 fully materialized the notion of a sports lifestyle sneakers. In addition to the Forum, the C-10 features subtle hints of adidas Crazy 1 and just released Y-3 Qasa. With lightweight … READ MORE

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2015 Lexus NX Luxury Compact Crossover: The Game Changer

Like precedents, records and rules, status quos are made to be broken, a reason why Toyota decided to enter the highly competitive luxury vehicle segment with its Lexus brand in 1989. Consumers at the time scuffed at the very idea. Some even called its flagship model, the LS 400, a glorified version of the Toyota Camry. The competition didn’t know what to make of it… READ MORE

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The Game Plan by Champs Sports – Nike Zoom Field Generals Collection

Inspired by their perfect command of the 120 yards in front of them, the Nike Zoom Field Generals Collection salutes to the five greatest quarterbacks currently in the game – Russell Wilson, Drew Brees, Aaron Rodgers, Colin Kaepernick and Andrew Luck. Once thought to be too short … READ MORE

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The Influence of Kanye West

Few figures have had the impact on so many varied sectors of culture as Kanye West. After toppling the rap game, Kanye quickly parlayed his influence to the fashion and sneaker arenas. Kanye burst onto the hip-hop landscape by crafting a signature hip-hop production sound by chopping and speeding up old soul music samples, but… READ MORE

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BRANDBLACK: Form and Fashion

In today’s basketball sneaker landscape dominated by monster-sized companies, a few bold brands are elbowing their way the into the arena to compete. BRANDBLACK is one such competitor. Founder David Raysse is no hack new-jack designer looking to simply slap a new color scheme onto a retro model. With 15 years of experience, ranging for designs for Tracy McGrady as director of design for the basketball division at adidas to crafting… READ MORE

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The Game Plan by Champs Sports – Air Jordan 3 “Wolf Grey” Collection

Just a shade darker than the usual “Cement Grey” colorway, the upcoming Air Jordan 3 in “Wolf Grey” is the perfect in-between model to the original 1988 Air Jordan 3 Retro “White/Cement Grey” and “Black/Cement Grey”. Known as the first Air Jordan designed by the iconic Nike … READ MORE

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The Game Plan by Champs Sports – South Beach Collection

For its latest The Game Plan initiative, Champs Sports is passing the torch from the empire that His Airness built to the new kingdom that’s taking shape under the watchful eyes of King James. Dubbed as the South Beach Collection, the comprehensive style guide features a central … READ MORE

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Greats: The Footwear Company that could Change the Game

]It’s a tall order to suggest that you can re-shape the sneaker world, yet that’s exactly what Greats is setting out to do. Spearheaded by Ryan Babenzien and Jon Buscemi, Greats is motivated by the desire to shift the landscape in the footwear industry by giving the consumer access to high-quality selections at the lowest prices in the… READ MORE

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Fresh + Creative – Grotesk

The work of Kimou Meyer, aka Grotesk, has been an integral part of streetwear and sports design for years. You may not know it, but his work has adorned designs for Nike, Uniqlo, Alife, Stussy, Only NY, and many others. An angular, accented Swiss-born artist with a penchant for whimsical provocation has slowly… READ MORE

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The Game Plan by Champs Sports – Jordan Carmine Collection

The Game Plan by Champs Sports is kicking off its 2014 season with the launch of a true classic. There is a general understanding for those of us who rocks Air Jordans that they are more than just sneakers. For us, they convey a lifestyle, one which … READ MORE