Articles by: Freshness

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RE-Fresh: Nike Air Trainer SC II Low (1987)

Produced by: Dan Hwang Written by: Jesse Carr Nike began in the early 70s as a company built to serve the specific needs of track athletes. After rapid growth and branching out into other sport-specific models, Nike needed to branch out. In the mid-80s, Americans were hitting … READ MORE

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RE-Fresh: Nike Air Raid 2 (1993)

Produced by: Dan Hwang Written by: Jesse Carr Nike and Spike Lee have a longstanding partnership that most associate with Lee’s portrayal of Mars Blackmon, the loud-mouthed hype-man with fat frames and a Brooklyn-printed biker cap in the Air Jordan commercials. Decades later, Lee continues to be … READ MORE

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RE-Fresh: Nike Air Tech Challenge II (1990)

Produced by: Dan Hwang Written by: Jesse Carr There is nothing subtle about Andre Agassi. His style was rebellious, and both his game and his appearance shook the conservative world of tennis. Strutting into hallowed courts in stonewashed, cut-off jeans over neon biker pants that he wore … READ MORE

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FIRMAMENT Giveaway: Freshness x Kangol | Winner Announcement

“!!!Winner winner, chicken dinner!!!” Okay, there won’t be a chicken dinner but you will get something that’s significantly worth more than a plate of cooked poultry. Announcing the 10 lucky winners from the FIRMAMENT Giveaway last week. Each will be getting the exclusive Freshness x Kangol Jacquard … READ MORE

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FIRMAMENT Giveaway: Freshness x Kangol Jacquard Reversible Pull-On Knit Caps

Due to the outpouring of demands for the Jacquard Reversible Pull-On Knit Caps we designed with KANGOL, its been somewhat difficult to locate them in store. But thanks to the good people at FIRMAMENT, there is no need to look further. As its Facebook Page special of … READ MORE

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RE-Fresh: Nike Air Flight Huarache (1992)

Produced by: Dan Hwang Written by: Jesse Carr Recently, ESPN did an in-depth documentary on 5 basketball players who changed the college hoops landscape. In a well-rounded look at this landmark recruiting class, the documentary was the highest rated in the network’s history. The Michigan Fab Five—Chris … READ MORE

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RE-Fresh: Nike Penetrator (1984)

Produced by: Dan Hwang Written by: Jesse Carr We started this RE-Fresh segment with the Nike Blazer, the first Nike Basketball sneaker. Made in 1973, the Blazer offered a simple silhouette and a bold swoosh through the midfoot, a design feature has become one of the most … READ MORE

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RE-Fresh: Nike Total Air Foamposite Max (1998)

Produced by: Dan Hwang Written by: Jesse Carr When recalling landmark models from the glory years of Nike Basketball, some models, like the Air Foamposite One, which we detailed in this segment months ago, have reached iconic status because of their future-forward designs and their pop culture … READ MORE

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Fresh Celeb: Carmelo Anthony – SUPER Flat Top Leather Brown Sunglasses

Carmelo Anthony celebrated his wife LaLa’s birthday with her in style at TAO in Las Vegas. The New York Knicks’ forward who recently celebrated his own birthday with Swizz Beatz was seen wearing a fresh pair of SUPER Flat Top Leather Brown Sunglasses at his wife’s birthday … READ MORE

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MOCA x André x Levi’s – Trucker Jacket

The Museum of Contemporary Art, Los Angeles (MOCA) and Levi’s created a limited edition collection of trucker jackets through a collaboration series with 10 different artists that participated in the Art in the Streets exhibit, that is currently still on display at MOCA. Each artist was given a … READ MORE

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Maiden Noir Summer 2011 | Battle Field Collection Lookbook

Maiden Noir has already began to release it’s newest Summer 2011 Collection, Battle Field, at select retailers but not the Seattle-based brand has provided an in depth look into the entire collection as well as telling the story behind this season’s collection. Battle Field, looked to explore … READ MORE