Articles by: Freshness


New Balance Custom 574 For Freshness

A couple of weeks ago, Footlocker invited us to check out their first New Balance Custom 574 kiosk at their Times Square location in New York City during which they also hooked us up with the opportunity to do our own custom.  We gave you a preview … READ MORE


Lil Wayne Partners with wize&ope

Lil Wayne is growing his global presence as he announced his first international partnership with French label wize&ope at the brand’s flagship concept shop in Paris last week. Weezy stated, “My personal style, as well as my everyday lifestyle, has always been about individuality and being open … READ MORE


The Game Plan by Champs Sports – Jordan Brand “Bel-Air” Collection

Outlandish to some while fashionable to others, Will Smith‘s wild fashion statement during his reign on the 90s sitcom The Fresh Prince of Bel-Air had imbued itself in such a way that it will forever linked to that era. Like everything cyclical in fashion, those vivid colors … READ MORE


Black Dave for BEEN TRILL | Filmed by RB Umali

NYC’s Black Dave has been busy of late and the upcoming emcee and skater shows no signs of slowing down as his recent project has him collaborating with #BEEN #TRILL for this video short which was filmed and produced by veteran skate documentarian RB Umali.  The Been Trill collective, which … READ MORE


Packer Shoes x Reebok Question – “For Player Use Only” | Release Info

In a collaboration that could’ve easily been titled “Once Upon A Time”, Packer Shoes and Reebok hookup once again on a set of Reebok Questions titled “For Player Use Only”.  For this project, Packer reached into Reebok’s vault to bring back PE versions of Questions that were … READ MORE


Waimea – Spring 2014 Collection Lookbook

Having launched in Spring of 2013, NYC based Waimea celebrates a full year in the game with their 2014 Spring lookbook.  Drawing inspiration from both the grittiness of New York’s streets and the beauty of Hawaiian life, veteran designer Ross Fredman and crew utilize a quality mix … READ MORE


Levi’s Launches #MakeOurMark Initiative

“Impossible” is a word Doug Aitken knows all too well. Like Christo and Jeanne-Claude before him, the California-based artist dreams in a grand, often intimidating scale, yet he is never deterred. For the last 20 years, Aitken has crisscrossed the globe, promoting his vision for all that … READ MORE


The Game Plan by Champs Sports – Bigger Than the Game

Pink is certainly more than just a color. For one, it honors those affected by breast cancer, along with their friends and love ones. The color also celebrates those playing the supporting roles in raising awareness, prevention, and  tirelessly working for an eventual cure. To do their … READ MORE


Sneaker Con Miami – Saturday, October 5th, 2013 | Event Reminder

Miami sneakerheads, Sneaker Con makes its return tomorrow at the University of Miami’s Bank United Center.  We know many of you will be up early in the morning trying to cop the “Bel-Air” Jordan Vs, but if you miss out on that release, you’ll have the country’s … READ MORE


adidas Originals Mutombo – Purple/Black “Nuggets” Colorway | Release Info

adidas Originals continues the 20th anniversary of the Mutombo campaign with a second colorway of the popular model featuring a purple and black colorway.  This particular release commemorates Mutombo’s time with the Denver Nuggets and features a primarily black upper consisting of nubuck and leather while incorporating … READ MORE


UNDEFEATED – Fall/Winter 2013 Sock Collection

Over the past few years, the sock game has become pretty serious with custom elites running the show and brands stepping up to the plate to get a piece of the pie.  One of those brands is Undefeated and they’ve just released their Fall/Winter 2013 Sock Collection. … READ MORE