Articles by: Freshness

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Freshness x New Balance Street Style

Name: Brendan Dunne Occupation: Blogger Home Base: Brooklyn Glasses: Eric Koston x Oakley Craftsman Frogskins Jeans: Uniqlo Chino Shorts Shoes: New Balance 501 What’s your favorite menswear trend? Elastic cuffs Favorite menswear blog: FreshnessMag.com Favorite brands: Hanes, APC, New Balance When I was 13, I was wearing: … READ MORE

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The Game Plan by Champs Sports – Nike Griffey Collection

The younger half of “The Griffeys”, Ken Griffey Jr. epitomized the sport of baseball for much of the 1990s. With its popularity on the downswing, especially after the 1994 Major League Baseball Strike, Griffey Jr. played an instrumental role in bringing the fans back to the great … READ MORE

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The Game Plan by Champs Sports – Nike Basketball Superhuman Collection

They not be printed on the pages of comics books, displayed through the afternoon cartoons, or shown across the silver screens. In fact, you could see a true display of superhuman abilities on any number of NBA games taking place daily, whether it be Kobe Bryant‘s Deceptive … READ MORE

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Mayor x Bobby Fresh Tee

At 4pm today, Mayor and Bobby Fresh will be dropping two exclusive t-shirts. One to the match the recently dropped Air Jordan III ’88 Retro and another to match the upcoming Air Jordan V Grape. Stop by Bobby Fresh at 4pm to cop yours.

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A Convergence of Art and Technology – Nike Flyknit Collective

Produced by: Dan Hwang Written by: John Kim This past summer we were all witness to Nike’s unmatched ability to change the game through a groundbreaking product release. The brand’s revolutionary Flyknit technology was used to create the Flyknit Racer and Flyknit Trainer+ running shoes, each featuring … READ MORE

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GIVEAWAY: EA Sports Madden NFL ’13 VIP Pack

A new NFL season is upon us once again. It will also be a new start for the Motor City and its hometown heroes on the Detroit Lions. Thanks to the team’s tenacity and the league’s most formidable combo of Matthew Stafford (quarterback) and Calvin Johnson (wide … READ MORE

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RE-Fresh: Nike Cortez (1985)

Produced by: Dan Hwang Written by: Jesse Carr Our next segment for the RE-Fresh project looks at what may be Nike’s most iconic running silhouette—the Cortez. The Cortez, in short, launched the Nike brand. Some sources have the origin of the Cortez reaching back as far as … READ MORE

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Fresh + Creative – Vita Yang

Produced by: Dan Hwang Written by: Poe As the culture of “need to see now” has begun to command the way style is communicated to the masses, the popular attitude toward fashion illustration gradually became like that of the steam locomotive: reliable, yet just a novelty. Then, … READ MORE

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RE-Fresh: Nike Air Trainer SC II Low (1987)

Produced by: Dan Hwang Written by: Jesse Carr Nike began in the early 70s as a company built to serve the specific needs of track athletes. After rapid growth and branching out into other sport-specific models, Nike needed to branch out. In the mid-80s, Americans were hitting … READ MORE

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RE-Fresh: Nike Air Raid 2 (1993)

Produced by: Dan Hwang Written by: Jesse Carr Nike and Spike Lee have a longstanding partnership that most associate with Lee’s portrayal of Mars Blackmon, the loud-mouthed hype-man with fat frames and a Brooklyn-printed biker cap in the Air Jordan commercials. Decades later, Lee continues to be … READ MORE

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RE-Fresh: Nike Air Tech Challenge II (1990)

Produced by: Dan Hwang Written by: Jesse Carr There is nothing subtle about Andre Agassi. His style was rebellious, and both his game and his appearance shook the conservative world of tennis. Strutting into hallowed courts in stonewashed, cut-off jeans over neon biker pants that he wore … READ MORE