Articles by: Freshness

nike-cortez-re-fresh-22

RE-Fresh: Nike Cortez (1985)

Produced by: Dan Hwang Written by: Jesse Carr Our next segment for the RE-Fresh project looks at what may be Nike’s most iconic running silhouette—the Cortez. The Cortez, in short, launched the Nike brand. Some sources have the origin of the Cortez reaching back as far as … READ MORE

fresh-creative-vita-yang-14

Fresh + Creative Vita Yang

Produced by: Dan Hwang Written by: Poe As the culture of “need to see now” has begun to command the way style is communicated to the masses, the popular attitude toward fashion illustration gradually became like that of the steam locomotive: reliable, yet just a novelty. Then, … READ MORE

nike-air-trainer-22

RE-Fresh: Nike Air Trainer SC II Low (1987)

Produced by: Dan Hwang Written by: Jesse Carr Nike began in the early 70s as a company built to serve the specific needs of track athletes. After rapid growth and branching out into other sport-specific models, Nike needed to branch out. In the mid-80s, Americans were hitting … READ MORE

nike-air-raid-24

RE-Fresh: Nike Air Raid 2 (1993)

Produced by: Dan Hwang Written by: Jesse Carr Nike and Spike Lee have a longstanding partnership that most associate with Lee’s portrayal of Mars Blackmon, the loud-mouthed hype-man with fat frames and a Brooklyn-printed biker cap in the Air Jordan commercials. Decades later, Lee continues to be … READ MORE

nike-air-tech-challenge-21

RE-Fresh: Nike Air Tech Challenge II (1990)

Produced by: Dan Hwang Written by: Jesse Carr There is nothing subtle about Andre Agassi. His style was rebellious, and both his game and his appearance shook the conservative world of tennis. Strutting into hallowed courts in stonewashed, cut-off jeans over neon biker pants that he wore … READ MORE

freshness-kangol-press-release-01

FIRMAMENT Giveaway: Freshness x Kangol | Winner Announcement

“!!!Winner winner, chicken dinner!!!” Okay, there won’t be a chicken dinner but you will get something that’s significantly worth more than a plate of cooked poultry. Announcing the 10 lucky winners from the FIRMAMENT Giveaway last week. Each will be getting the exclusive Freshness x Kangol Jacquard … READ MORE

freshness-kangol-press-release-21

FIRMAMENT Giveaway: Freshness x Kangol Jacquard Reversible Pull-On Knit Caps

Due to the outpouring of demands for the Jacquard Reversible Pull-On Knit Caps we designed with KANGOL, its been somewhat difficult to locate them in store. But thanks to the good people at FIRMAMENT, there is no need to look further. As its Facebook Page special of … READ MORE

re-fresh-nike-air-huarache-18

RE-Fresh: Nike Air Flight Huarache (1992)

Produced by: Dan Hwang Written by: Jesse Carr Recently, ESPN did an in-depth documentary on 5 basketball players who changed the college hoops landscape. In a well-rounded look at this landmark recruiting class, the documentary was the highest rated in the network’s history. The Michigan Fab Five—Chris … READ MORE

nike-penetrator-01

RE-Fresh: Nike Penetrator (1984)

Produced by: Dan Hwang Written by: Jesse Carr We started this RE-Fresh segment with the Nike Blazer, the first Nike Basketball sneaker. Made in 1973, the Blazer offered a simple silhouette and a bold swoosh through the midfoot, a design feature has become one of the most … READ MORE