Articles by: Freshness


FIRMAMENT Giveaway: Freshness x Kangol | Winner Announcement

“!!!Winner winner, chicken dinner!!!” Okay, there won’t be a chicken dinner but you will get something that’s significantly worth more than a plate of cooked poultry. Announcing the 10 lucky winners from the FIRMAMENT Giveaway last week. Each will be getting the exclusive Freshness x Kangol Jacquard … READ MORE


FIRMAMENT Giveaway: Freshness x Kangol Jacquard Reversible Pull-On Knit Caps

Due to the outpouring of demands for the Jacquard Reversible Pull-On Knit Caps we designed with KANGOL, its been somewhat difficult to locate them in store. But thanks to the good people at FIRMAMENT, there is no need to look further. As its Facebook Page special of … READ MORE


RE-Fresh: Nike Air Flight Huarache (1992)

Produced by: Dan Hwang Written by: Jesse Carr Recently, ESPN did an in-depth documentary on 5 basketball players who changed the college hoops landscape. In a well-rounded look at this landmark recruiting class, the documentary was the highest rated in the network’s history. The Michigan Fab Five—Chris … READ MORE


RE-Fresh: Nike Penetrator (1984)

Produced by: Dan Hwang Written by: Jesse Carr We started this RE-Fresh segment with the Nike Blazer, the first Nike Basketball sneaker. Made in 1973, the Blazer offered a simple silhouette and a bold swoosh through the midfoot, a design feature has become one of the most … READ MORE


RE-Fresh: Nike Total Air Foamposite Max (1998)

Produced by: Dan Hwang Written by: Jesse Carr When recalling landmark models from the glory years of Nike Basketball, some models, like the Air Foamposite One, which we detailed in this segment months ago, have reached iconic status because of their future-forward designs and their pop culture … READ MORE


Fresh Celeb: Carmelo Anthony – SUPER Flat Top Leather Brown Sunglasses

Carmelo Anthony celebrated his wife LaLa’s birthday with her in style at TAO in Las Vegas. The New York Knicks’ forward who recently celebrated his own birthday with Swizz Beatz was seen wearing a fresh pair of SUPER Flat Top Leather Brown Sunglasses at his wife’s birthday … READ MORE


MOCA x André x Levi’s – Trucker Jacket

The Museum of Contemporary Art, Los Angeles (MOCA) and Levi’s created a limited edition collection of trucker jackets through a collaboration series with 10 different artists that participated in the Art in the Streets exhibit, that is currently still on display at MOCA. Each artist was given a … READ MORE


Maiden Noir Summer 2011 | Battle Field Collection Lookbook

Maiden Noir has already began to release it’s newest Summer 2011 Collection, Battle Field, at select retailers but not the Seattle-based brand has provided an in depth look into the entire collection as well as telling the story behind this season’s collection. Battle Field, looked to explore … READ MORE


Eddie Cruz Speaks on UNDFTD x PUMA Collaboration | Video

Eddie Cruz recently sat down to discuss the evolution of the collaboration between his company, UNDFTD, and footwear company, PUMA. Cruz gives insight into how the collaboration originated with the 2008 “24K” project and how it’s now become a two year buildout around PUMA’s Clyde sneaker. The … READ MORE


UNDEFEATED Tokyo Re-Opening | Recap

UNDEFEATED Tokyo celebrated it’s re-opening and 4th Anniversary at the same time when the store moved from it’s old location in Tokyo to it’s new one just off of Omotesando. The store opened it’s doors to various flowers sitting outside, sent from different friends of the brand, while … READ MORE


Nike Sportswear – Summer 2011 True Colors Collection

Nike Sportswear’s Summer 2011 Collection continues to deliver quality footwear releases including this newest group of sneakers that’s being called the “True Colors” Collection which consists of a Dunk High Premium, Air Force 1 Low Premium, BW Gen II, and Air Max 90 Premium. Each shoe in … READ MORE