Articles by: Freshness

Nike LeBron James 11 P.E. – “Championship Ring Ceremony”

Before officially kicking off the season with an opening night matchup with the Chicago Bulls, King James and company started with some bling as the team received their 2013 NBA Championship rings and hoisted their second championship banner to the rafters. To commemorate the occasion, Nike outfitted …

Y-3 Qasa Racer For Spring/Summer 2014 | Preview

Arguably the most popular sneaker in the adidas Y-3 collection, the Qasa will be seeing another rendition as part of the upcoming Spring/Summer 2014 collection.  Dubbed the Racer, the shoe employs the same pillowy base as their counterpart while featuring the familiar Yohiji Yamamoto branding on the …

New Balance Custom 574 For Freshness

A couple of weeks ago, Footlocker invited us to check out their first New Balance Custom 574 kiosk at their Times Square location in New York City during which they also hooked us up with the opportunity to do our own custom.  We gave you a preview …

Lil Wayne Partners with wize&ope

Lil Wayne is growing his global presence as he announced his first international partnership with French label wize&ope at the brand’s flagship concept shop in Paris last week. Weezy stated, “My personal style, as well as my everyday lifestyle, has always been about individuality and being open …

The Game Plan by Champs Sports – Jordan Brand “Bel-Air” Collection

Outlandish to some while fashionable to others, Will Smith‘s wild fashion statement during his reign on the 90s sitcom The Fresh Prince of Bel-Air had imbued itself in such a way that it will forever linked to that era. Like everything cyclical in fashion, those vivid colors …

Black Dave for BEEN TRILL | Filmed by RB Umali

NYC’s Black Dave has been busy of late and the upcoming emcee and skater shows no signs of slowing down as his recent project has him collaborating with #BEEN #TRILL for this video short which was filmed and produced by veteran skate documentarian RB Umali.  The Been Trill collective, which …

Packer Shoes x Reebok Question – “For Player Use Only” | Release Info

In a collaboration that could’ve easily been titled “Once Upon A Time”, Packer Shoes and Reebok hookup once again on a set of Reebok Questions titled “For Player Use Only”.  For this project, Packer reached into Reebok’s vault to bring back PE versions of Questions that were …

Waimea – Spring 2014 Collection Lookbook

Having launched in Spring of 2013, NYC based Waimea celebrates a full year in the game with their 2014 Spring lookbook.  Drawing inspiration from both the grittiness of New York’s streets and the beauty of Hawaiian life, veteran designer Ross Fredman and crew utilize a quality mix …

Levi’s Launches #MakeOurMark Initiative

“Impossible” is a word Doug Aitken knows all too well. Like Christo and Jeanne-Claude before him, the California-based artist dreams in a grand, often intimidating scale, yet he is never deterred. For the last 20 years, Aitken has crisscrossed the globe, promoting his vision for all that …