Arnette – Fall/Winter 2010   Fire Drill, Stakeout & Wager

Leader in sports and youth lifestyle eyewear, Arnette is dedicated to superior functionality, design and quality. ’s excellence is backed up by the support of numerous athletes in action sports including Fred Patacchia, Ford Archbold, Pat Duffy, Willy Santos, Rob Darden, Randall Harris, and many others.

by: | October 27, 2010
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Daft Punk x TRON: Legacy x MEDICOM TOY | Preview

It is clear to see that Daft Punk belongs in the world of TRON. Not only have they taken part in creating the soundtrack for TRON: Legacy – “The Game Has Changed” and the recently publicized “Derezzed” –, the disguised electro twosome are also in the works to creating their own legacy through TRON and MEDICOM TOY.

by: | October 27, 2010
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Nike Stadium   Tim Barber x Nike Sportswear   “Burning Bridges” Exhibition

New York photographer Tim Barber’s latest show, “Burning Bridges”, was a collaborative work with Nike Sportswear. The show featured ‘NYC Bridgerunners’ – But who are the ‘NYC Bridgerunners’? ‘NYC Bridgerunners’ is a group consisting of young creative minded individuals who get together on weekends to run the Brooklyn, Manhattan and Williamsburg Bridges. thought that these runners would work flawlessly with the collection, and sure enough he proved it.

by: | October 26, 2010
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Rapha   Rendesvouz | iPhone Application

Specialized cycling clothing and accessories brand Rapha has recently stepped out of the box to create an iPhone app that can enhance their fans’ cycling experience. ’s iPhone app called Rendezvous is a unique app in which you can designate meeting points with your friends, without having to go through the hassle of sending messages and having missed calls. The app allows you to invite cycling friends or strangers with the same passion to get together for a ride. It even can track your friends traveling to a rendezvous point in real-time.

by: | October 25, 2010
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Disney x Marvel   Tron Variants Marvel Superheroes

Disney’s purchase of Marvel Entertainment in the summer of last year at 4 billion dollars, may or may not have surprised you, but rest assured has great plans for the historic comic book name. On that note, nothing is going to stop ’s great marketing plans for the long-due sequel to the original live action film, Tron: Legacy. So fans look out, because next month’s cover of your favorite superheros like Spiderman, Wolverine, Thor, Ironman, Ghostrider, have received a special Tron treatment, and their suits light up like the futuristic ones from Tron. 

by: | October 21, 2010
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Starstyling x Casio G Shock   Montre G Shock | Available Now

When sergeant major of the watches division meets with sergeant major of the German fashion design division, it is often an unpredictable congregation but it is always a pleasure. Casio G-Shock recently met and joined forces with German fashion designer Starstyling to generate an incredibly delectable collection, the Starstyling G-Shock. The collection is a special limited edition, featuring 20 personality-filled distinctive watches.

by: | October 21, 2010
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KAWS Book | colette Limited Edition

In the last glance of the Supreme book, published by Rizzoli featuring the art works of KAWS, and that segued rather nicely into ’ very own publication with Rizzoli. The new book is a comprehensive guide into ’ work through the years, and is quite a perfect addition to his recent run of exhibitions around the world such as Hong Kong and Paris. Aside from the previously announced regular edition, Rizzoli will also be publishing a special colette edition of the highly anticipated KAWS book. 

by: | October 20, 2010
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Fresh Destination: London | Chris George of U Dox

Produced by: Dan Hwang
Written by: Emily Chang

This is not going to be Frommer’s, nor is it going to be a Wallpaper guide. Think of this as a good friend who happens to live in a foreign city, has exquisite taste and is in the know of everything wonderful, new, worthwhile and happening. In our new segment, after Fresh Music and Fresh + Creative, Freshness is taking you places with Fresh Destination through the help of influential friends and family all over the world. For each segment, Freshness and a new friend will be taking you through a city, breaking down your trip into manageable, bite-sized pieces with orgasmic gastronomical spots (eats), great places to invest your money in (shops), and insider places your regular travel guide may not tell you about (spots). Fresh Destination is an intimate guide to experiencing a city with like-minded friends who understands your tastes and interests, and is all about giving you an insider perspective to the city. So as the timeless and wise saying goes, when in Rome, do as the Romans do, be a little adventurous, scratch out trite attractions and wander off the beaten path sometime because this is what differentiates a traveler from a tourist.

For our inaugural trip on Fresh Destination, Freshness is taking you through the charming aged city of London, home of the Big Ben, of the Queen, The Sex Pistols, The Clash and Dr. Martens, with the help of Chris George of creative agency U-Dox. As the Director of Brand Development, George may be building cool things for brands such as adidas Originals, Vans, Dickies, Crooked Tongues and Ralph Lauren during the day, but this also makes him the perfect go-to for advice on the best places to eat, shop and see in his city. Aside from creating the cool during the day, George also heads internal projects like the upstart, online visual-rebels at Spine TV.

by: | October 20, 2010
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DURKL   Winter/Holiday 2010 Collection | Delivery 2

Just as the White House, DURKL was created in the Nation’s capital, but is designed not with the Capitol Hill residents, but the cyclists and skaters in mind. As shown by the brand, it has been living up to its residential status and taking care of international relations by releasing the limited edition Capital Club package in collaboration with Canada’s Norml a couple months back.

by: | October 20, 2010
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Marshall Headphones

Having lived through multiple music eras since the early 1960’s, Marshall has proven to withstand the test of time. It has become what you may call – the grandfather of musical amplifiers. Having been part of countless bands and traveled for close to a century, it is needless to say that Marshall has grown to be a reputable name. Zound Industries has recently partnered up with Marshall, in the quest to produce what may be one of the most beautiful integrations of classic, iconic and functional. They created a brand new Marshall that you can now wear on your head and listen through your ears, and your ears only – the Marshall headphones.

by: | October 19, 2010
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Incase   The Paul Rodriguez Signature Collection | Available Now

Incase might be all about the slider cases and soft laptop sleeves that will not only protect, but makes one want to crawl into. But, the label is known for bringing in new influences from art and urban culture, and has thus been working with pro-skater P-Rod for a few seasons now to create a series of bags geared towards skaters.

This season, the Skate Pack earns an upgrade in colorway, going bolder and brighter for Fall.

by: | October 19, 2010
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DROP   Sneaker Inspired Laced Up Snowboard Gloves

Taken the slogan, “Cuz gloves are really just kicks for your hands,” in literal terms, snowboard accessory brand, DROP, designed their  Laced Up Snowboard Gloves with inspiration from sneakers.  As part of the Hybrid Collection, these gloves not only looked the part but also  equipped with comparable durability for your hands, as you would need for shoes.

by: | October 19, 2010
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