Articles by: Greg Vernick

10 Iconic Nike Air Max 1 Collaborations

Sneaker lovers today are treated to a glut of wild, imaginative and seemingly endless collaborative interpretations of various sneaker models. The abundance of collaborations nowadays clearly indicates that companies outside of Nike have figured out how to monetize these collector-oriented projects. In fact, they have become so commonplace …

Nike Air Max – A Historical Perspective

During the mid 1980’s, fitness, jogging, working out and social athletics were becoming a staple of American life. Early Generation Xers were beginning to buy into consumerism, and the sporting goods market grew at an incredibly fast rate: from 1981 to 1985 the American market grew more than 70% to over $2B. In tandem with this athletically galvanized movement, the athletic footwear, apparel and sporting goods industries…

10 Pieces of Air Max-Inspired Art

Nike, perhaps earlier than any footwear/athletics company, understood that the sneakers we choose and the clothes we wear are a representation of who we are.  For most of us we dress ourselves in a way that reflects the choices we’ve made, couldn’t or didn’t care to make, …

Nike Air Max Zero – The One Before the 1

There is a quote from Confucius that goes, “study the past, if you would divine the future”. While it may be just a tad presumptuous to think that he had the sneaker game in mind when he uttered those words, it’s certainly the case that more than 2500 years later, the Chinese philosopher’s words ring particularly true for the lifestyle running shoe market. The chase for authenticity and bringing the past to life is a major…

Reebok Furylite “Roses” Pack

The Reebok Furylite, a shoe that incorporates some of the wilder design elements of the Reebok Pump Fury while maintaining itself as a relatively traditional runner, has dropped in a three pack of floral inspired pairs for women dubbed the “Roses”. All three feature an all over …

New Balance 574 “Connoisseur Guitar”

The New Balance Connoisseur Guitar Pack takes inspiration from the glossy classic American guitars that go hand in hand with rock ‘n’ roll.  Included in the pack of American made kicks are two pairs of 574s, including these tan with black and red beauties. Sporting rich tan suede …

Major DC x Reebok Ventilator

In March of 1912, Tokyo presented Washington DC with a gift of Japanese cherry trees as a token of the blossoming friendship between the US and Japan. Each year the blossoming of these trees is celebrated during the Cherry Blossom festival. Major DC, a sneaker staple in …

Mighty Healthy x Reebok Ventilator

Mighty Healthy, the progressive street brand that focuses on highlighting the idiosyncrasies that inevitably play recognizable roles in our everyday lives, is the latest to collaborate with Reebok for the 25th anniversary of the Ventilator. Sporting a premium suede upper, these runners are done up in black, …

Nike LeBron 12 “Double Helix” | Release Info

At 6’8″ and 250 lbs, it’s hard to dispute that LeBron James DNA provides him with a major competitive advantage when it comes to basketball. The latest colorway of the LeBron 12, the “Double Helix”, features design elements that celebrate these basketball elements seemingly embedded in his …