Articles by: James

burton snowboards history wall 1

Burton Snowboards: The History Wall

That Burton Snowboards is a company with deep design talent – both visual and technological – no one can question. However, it’s been increasingly clear in recent years that the company devotes a good deal of that talent towards creating interesting online content and experiences. Burton’s websites … READ MORE

Nike SB P-rod 5 Lunarlon 2012 3

Nike SB Paul Rodriguez 5 Lunarlon – Summer 2012 | Preview

Nike’s proprietary Lunarlon sole technology has been steadily percolating through the SB lineup; the Koston One has been utilizing the construction for some time, and now we see it make it’s way into the Paul Rodriguez 5. There were images of a running-specific P-Rod circulating around the … READ MORE

shaun white air_and_style_beijing_2011_2

Oakley and Shaun White present Air & Style Beijing 2011 | Video Recap

Snowboarding’s Air + Style event has been the stage for some major, mind-blowing hammers; while the Olympics and the US Open are arguably the sport’s marquis official events, the Air + Style maintains an energy, atmosphere – and emphasis on style – that neither of those events … READ MORE

Nike SB Janoski Bonsai 420 2012

Nike SB Stefan Janoski “Bonsai 420″ Summer 2012 | Preivew

The Todd Bratrud-designed series of “420” inspired shoes has become a Nike SB springtime tradition. And several Bratrud designs in the series – Cheech & Chong, the Skunk Dunk, have been among the most sought-after SB releases in recent years. For 420 2012, Nike SB has given … READ MORE

Huf x Haze Collection 2011 front

HUF x HAZE Capsule Collection – Holiday 2011

For Holiday 2011, longtime cornerstone of the SF/LA skate scene HUF has released a capsule collection featuring the artwork of seminal NYC graffiti artist Eric Haze. Haze was behind one of the iconic tags of the 1970’s in New York, and rose through the 1980’s to become … READ MORE

the sb chronicles trailer

Nike SB: The SB Chronicles, Vol. 1 | Trailer

Bringing the release of The SB Chronicles: Volume 1 a step closer, SB has just released the official trailer for the video. Last week we got an initial taste of the movie-making talent on hand with the release of the teaser video, and now, with the official … READ MORE

Rocky Mountain Featherbed FW 2011 Lookbook Caliroots

Rocky Mountain Featherbed – Fall/Winter 2011 Collection Lookbook | By Caliroots

This new lookbook, highlighting the Fall/Winter ’11 collection from Rocky Mountain Featherbed is Stockholm via Japan via Jackson, Wyoming; Rocky Mountain, the classic ski gear company hugely popular in the late 1960’s, went under in the 1980’s – until it was snapped up and resurrected by Japanese … READ MORE

SOPHNET. x visvim WALLET + Homer Tote

SOPHNET. x visvim WALLET + Homer Tote

Really, it goes without saying: if you’re reading this, odds are you’re a fan of visvim, SOPHNET. – or both. Each label is a cornerstone of elite Japanese post-streetwear in it’s own right, each occupying it’s own niche: visvim represents otaku-grade devotion to quality, materials, and engineering, … READ MORE


Heineken x TSOVET – Heineken100 Watch

Influencing, seeding, coolhunting, tastemaking – whatever you call it, it’s a part of doing business these days. No matter how jaded you are about companies trying to generate buzz or market share, one thing is undeniable: when corporations bankroll creative projects, the results can be excellent. As … READ MORE

Ronnie Fieg x New Balance 574 Made In USA Front

Ronnie Fieg x New Balance 574 Made In USA | Detailed Look

The New Balance 574 is about as classic as a runner gets, but if you want to make it even more heritage, make it in the USA. Yesterday we got a preview of the Ronnie Fieg x New Balance 574 Made In USA, done especially for this … READ MORE

BMW M3 Competition Edition - Frozen Silver 2

BMW M3 Competition Edition – Frozen Silver

When BMW wants to treat it’s M3 right, it puts the garage rocket on ice. Following on the heels of the murdered Frozen Black M3 released over the summer, the 40th anniversary of the founding of BMW’s racing-inspired M division is set to be commemorated with the … READ MORE