Articles by: James

burton snowboards history wall 1

Burton Snowboards: The History Wall

That”>Burton Snowboards is a company with deep design talent – both visual and technological – no one can question. However, it’s been increasingly clear in recent years that the company devotes a good deal of that talent towards creating interesting online content and experiences. Burton’s websites … READ MORE

Nike SB P-rod 5 Lunarlon 2012 3

Nike SB Paul Rodriguez 5 Lunarlon – Summer 2012 | Preview

Nike’s proprietary Lunarlon sole technology has been steadily percolating through the SB lineup; the”>Koston One has been utilizing the construction for some time, and now we see it make it’s way into the Paul Rodriguez 5. There were images of a running-specific P-Rod circulating around the … READ MORE

shaun white air_and_style_beijing_2011_2

Oakley and Shaun White present Air & Style Beijing 2011 | Video Recap

Snowboarding’s”>Air + Style event has been the stage for some major, mind-blowing hammers; while the Olympics and the US Open are arguably the sport’s marquis official events, the Air + Style maintains an energy, atmosphere – and emphasis on style – that neither of those events … READ MORE

Nike SB Janoski Bonsai 420 2012

Nike SB Stefan Janoski “Bonsai 420″ Summer 2012 | Preivew

The Todd Bratrud-designed series of “420” inspired shoes has become a Nike SB springtime tradition. And several Bratrud designs in the series –”>Cheech & Chong, the”>Skunk Dunk, have been among the most sought-after SB releases in recent years. For 420 2012, Nike SB has given … READ MORE

Huf x Haze Collection 2011 front

HUF x HAZE Capsule Collection – Holiday 2011

For Holiday 2011, longtime cornerstone of the SF/LA skate scene HUF has released a capsule collection featuring the artwork of seminal NYC graffiti artist”>Eric Haze. Haze was behind one of the iconic tags of the 1970’s in New York, and rose through the 1980’s to become … READ MORE

the sb chronicles trailer

Nike SB: The SB Chronicles, Vol. 1 | Trailer

Bringing the release of The SB Chronicles: Volume 1 a step closer, SB has just released the official trailer for the video. Last week we got an initial taste of the movie-making talent on hand with the”>release of the teaser video, and now, with the official … READ MORE

Rocky Mountain Featherbed FW 2011 Lookbook Caliroots

Rocky Mountain Featherbed – Fall/Winter 2011 Collection Lookbook | By Caliroots

This new lookbook, highlighting the Fall/Winter ’11 collection from Rocky Mountain Featherbed is Stockholm via Japan via Jackson, Wyoming; Rocky Mountain, the classic ski gear company hugely popular in the late 1960’s, went under in the 1980’s – until it was snapped up and resurrected by Japanese … READ MORE

SOPHNET. x visvim WALLET + Homer Tote

SOPHNET. x visvim WALLET + Homer Tote

Really, it goes without saying: if you’re reading this, odds are you’re a fan of visvim, SOPHNET. – or both. Each label is a cornerstone of elite Japanese post-streetwear in it’s own right, each occupying it’s own niche:”>visvim represents otaku-grade devotion to quality, materials, and engineering, … READ MORE


Heineken x TSOVET – Heineken100 Watch

Influencing, seeding, coolhunting, tastemaking – whatever you call it, it’s a part of doing business these days. No matter how jaded you are about companies trying to generate buzz or market share, one thing is undeniable: when corporations bankroll creative projects, the results can be excellent. As … READ MORE

Ronnie Fieg x New Balance 574 Made In USA Front

Ronnie Fieg x New Balance 574 Made In USA | Detailed Look

The New Balance 574 is about as classic as a runner gets, but if you want to make it even more heritage, make it in the USA. Yesterday we got a”>preview of the Ronnie Fieg x New Balance 574 Made In USA, done especially for this … READ MORE

BMW M3 Competition Edition - Frozen Silver 2

BMW M3 Competition Edition – Frozen Silver

When BMW wants to treat it’s M3 right, it puts the garage rocket on ice. Following on the heels of the murdered”>Frozen Black M3 released over the summer, the 40th anniversary of the founding of BMW’s racing-inspired M division is set to be commemorated with the … READ MORE