Articles by: Yu-Ming

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LeBron James x Sprite 6 Mix UNKNWN Launch | Event Recap

Few people can claim to have their very own mass market soft drink and fewer have claimed success. Sprite may have an instant hit on their hands with a new flavor created in collaboration with LeBron James called Sprite 6 Mix. The two brands have enjoyed a … READ MORE

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Nike Air Yeezy 2 “Red October” Releases on NikeStore

Without warning, NikeStore just released the hotly anticipated Nike Air Yeezy 2 “Red October” and sells out also without warning. Even with 2.1 million followers on Twitter, this release sold out slower than most releases taking almost 10 minutes. Also a surprise is the release of this … READ MORE

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Nike Air Trainer Huarache Premium QS – NYC

On January 29th, 2014 Nike is set to release a new premium Air Trainer Huarache in a grey, black, and neon green colorway. Most of the upper is grey, with multicolored speckling throughout. On the back, the shoe features an embroidered “NYC” behind a stitched bright neon … READ MORE

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XBOX One | Review

If you are a serious gamer, this review is probably not for you. For the most part, you probably know more about the XBOX One than any website within our category can tell you. But if you are the casual gamer with visual entertainment needs or currently … READ MORE

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Freshness Conversations: JP Hudson, Owner of Sneaker FF

South Carolina may be famous for resort destinations and historical Civil War landmarks, but if Tennessee transplant JP Hudson has his way, the Palmetto State will soon be known as home to one of the country’s premier sneaker boutiques. Hudson originally developed the idea for Sneaker FF while working… READ MORE

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Freshness Conversations: Alife Rivington Club – Part 2

In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game. READ MORE

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Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE

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Freshness Conversations: Aaron Levant, Founder of Agenda Tradeshow

Ten years ago, a show was started to bring brands together to give them a voice, an outlet, a vehicle to promote their goods and messages. It was this initial bringing together of brands that would eventually change the face of the apparel industry and… READ MORE

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Kanye West debut “New Slaves” Video – Guerrilla Style

Late Friday night, Kanye West who rarely tweets, sent out a message to his nine million plus followers that he would be debuting a “new song and visual” from his new album across the globe on 66 buildings. NEW SONG AND VISUAL FROM MY NEW ALBUM BEING … READ MORE

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Stussy x DRx: A Conversation with Dr. Romanelli

Is he a customizer? A tailor? Not quite… To truly understand the concept behind DRx Romanelli, you have to delve deeper into the process and the fact that it is part archeological dig, where histories of brands and/or individuals come to life. It is also one of design, where piecing together something old with something becomes… READ MORE

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Gillette Fusion Proglide Styler Pack | Review

At under twenty dollars, the Gillette Fusion Proglide Styler Pack may be one of the best investments and most necessary item in any guy’s styling station (or simply bathroom). This neat little gadget is slim and sleek, allowing for easy maneuvering for an even trim–with three combs … READ MORE