Articles by: Yu-Ming Wu

Futura Speaks on the Converse Made by You Campaign

Futura 2000 is a name known to many as a graffiti innovator and OG legend. His iconic work went from adorning the sides of subway cars to finding company alongside Jean Michel Basquiat, Andy Warhol, and Kieth Haring in galleries worldwide. With appearances and work with musicians ranging from The Clash to U.N.K.L.E. and collaborations with influential giants like Nike, Supreme…

Kevin Durant Inks New $300 Million+ Deal With Nike

At the 11th hour, Nike decided they could not loose one of their biggest superstars by making an offer that could be worth more than $300 million to Kevin Durant. Earlier this month, Under Armour pulled out their war chest offering a deal in the $265-$285 million …

LeBron James x Sprite 6 Mix UNKNWN Launch | Event Recap

Few people can claim to have their very own mass market soft drink and fewer have claimed success. Sprite may have an instant hit on their hands with a new flavor created in collaboration with LeBron James called Sprite 6 Mix. The two brands have enjoyed a …

Nike Air Yeezy 2 “Red October” Releases on NikeStore

Without warning, NikeStore just released the hotly anticipated Nike Air Yeezy 2 “Red October” and sells out also without warning. Even with 2.1 million followers on Twitter, this release sold out slower than most releases taking almost 10 minutes. Also a surprise is the release of this …

Nike Air Trainer Huarache Premium QS – NYC

On January 29th, 2014 Nike is set to release a new premium Air Trainer Huarache in a grey, black, and neon green colorway. Most of the upper is grey, with multicolored speckling throughout. On the back, the shoe features an embroidered “NYC” behind a stitched bright neon …

XBOX One | Review

If you are a serious gamer, this review is probably not for you. For the most part, you probably know more about the XBOX One than any website within our category can tell you. But if you are the casual gamer with visual entertainment needs or currently …

Freshness Conversations: JP Hudson, Owner of Sneaker FF

South Carolina may be famous for resort destinations and historical Civil War landmarks, but if Tennessee transplant JP Hudson has his way, the Palmetto State will soon be known as home to one of the country’s premier sneaker boutiques. Hudson originally developed the idea for Sneaker FF while working…

Freshness Conversations: Alife Rivington Club – Part 2

In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game.

Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation…