Freshness Conversations: JP Hudson, Owner of Sneaker FF
South Carolina may be famous for resort destinations and historical Civil War landmarks, but if Tennessee transplant JP Hudson has his way, the Palmetto State will soon be known as home to one of the country’s premier sneaker boutiques. Hudson originally developed the idea for Sneaker FF while working… READ MORE
Freshness Conversations: Alife Rivington Club – Part 2
In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game. READ MORE
Freshness Conversations: Alife Rivington Club – Part 1
As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE
Freshness Conversations: Aaron Levant, Founder of Agenda Tradeshow
Ten years ago, a show was started to bring brands together to give them a voice, an outlet, a vehicle to promote their goods and messages. It was this initial bringing together of brands that would eventually change the face of the apparel industry and… READ MORE
Kanye West debut “New Slaves” Video – Guerrilla Style
Late Friday night, Kanye West who rarely tweets, sent out a message to his nine million plus followers that he would be debuting a “new song and visual” from his new album across the globe on 66 buildings. NEW SONG AND VISUAL FROM MY NEW ALBUM BEING … READ MORE
Stussy x DRx: A Conversation with Dr. Romanelli
Is he a customizer? A tailor? Not quite… To truly understand the concept behind DRx Romanelli, you have to delve deeper into the process and the fact that it is part archeological dig, where histories of brands and/or individuals come to life. It is also one of design, where piecing together something old with something becomes… READ MORE
Gillette Fusion Proglide Styler Pack | Review
At under twenty dollars, the Gillette Fusion Proglide Styler Pack may be one of the best investments and most necessary item in any guy’s styling station (or simply bathroom). This neat little gadget is slim and sleek, allowing for easy maneuvering for an even trim–with three combs … READ MORE
The Creator: A Conversation with Edison Chen of CLOT
In the simplest sense of the concept, its the coagulation of creative types, cool trends, unique products, and fruition of ideas. At least that was CLOT’s mission statement when Kevin Poon and Edison Chen first started nearly 10 years ago. Of course, the brand evolved into something like a cornerstone… READ MORE
Freshness Excursion: Johannesburg, South Africa
Late in September 2012, Freshness was invited to South Africa to partake in the annual STR.CRD festival, which celebrates urban culture through activities in the areas of fashion, music, sneakers, graffiti, skate and dance (you can see our recap of STR.CRD 2012 here). So we hopped on … READ MORE
Giveaway Winner: Microsoft Windows Phone – Back-In-School Pack
Thanks to everyone who entered our giveaway for the Microsoft Windows Phone – Back-In-School Pack. And the winner is…
