Articles by: Yu-Ming Wu

Freshness Conversations: Aaron Levant, Founder of Agenda Tradeshow

Ten years ago, a show was started to bring brands together to give them a voice, an outlet, a vehicle to promote their goods and messages. It was this initial bringing together of brands that would eventually change the face of the apparel industry and…

Kanye West debut “New Slaves” Video – Guerrilla Style

Late Friday night, Kanye West who rarely tweets, sent out a message to his nine million plus followers that he would be debuting a “new song and visual” from his new album across the globe on 66 buildings. NEW SONG AND VISUAL FROM MY NEW ALBUM BEING …

Stussy x DRx: A Conversation with Dr. Romanelli

Is he a customizer? A tailor? Not quite… To truly understand the concept behind DRx Romanelli, you have to delve deeper into the process and the fact that it is part archeological dig, where histories of brands and/or individuals come to life. It is also one of design, where piecing together something old with something becomes…

Gillette Fusion Proglide Styler Pack | Review

At under twenty dollars, the Gillette Fusion Proglide Styler Pack may be one of the best investments and most necessary item in any guy’s styling station (or simply bathroom). This neat little gadget is slim and sleek, allowing for easy maneuvering for an even trim–with three combs …

The Creator: A Conversation with Edison Chen of CLOT

In the simplest sense of the concept, its the coagulation of creative types, cool trends, unique products, and fruition of ideas. At least that was CLOT’s mission statement when Kevin Poon and Edison Chen first started nearly 10 years ago. Of course, the brand evolved into something like a cornerstone…

Freshness Excursion: Johannesburg, South Africa

Late in September 2012, Freshness was invited to South Africa to partake in the annual STR.CRD festival, which celebrates urban culture through activities in the areas of fashion, music, sneakers, graffiti, skate and dance (you can see our recap of STR.CRD 2012 here). So we hopped on …

Giveaway Winner: Microsoft Windows Phone – Back-In-School Pack

Thanks to everyone who entered our giveaway for the Microsoft Windows Phone – Back-In-School Pack. And the winner is…

Freshness x Sneakerpedia Editor’s Crates: Yu-Ming Wu’s Air Max 1 Rotation

The Nike Air Max 1 is one of the most iconic sneakers from Nike’s rich heritage. Not only was it designed by the legendary Tinker Hatfield, it was also the first Nike Air shoe to feature a visible Max Air unit. It’s no surprise this model is …