Samsung Genome Project Mobile
Last month we were invited to check out the official launch of the Samsung Genome Project during the 100 Days Out event in Times Square New York City. We had the opportunity to check out the Genome Project live and discover our connections to Olympic grade athletes. … READ MORE
adidas Adizero Crazy Light 2 – Official Launch | Event Recap
Early this week, Adidas Basketball held an event in Los Angeles to launch the second rendition of their popular adizero Crazy Light model. The event held at the Los Angeles Clippers Training Facility was hosted by veteran sports announcer Gus Johnson and included introductions by Adidas VP … READ MORE
Samsung Genome Project – 100 Days Out London Olympics Celebration
The 2012 London Olympics will be one of the most connected Olympics to date and Samsung has created the Genome Project to help you visualize your connections to Olympic athletes. This morning, Samsung invited Freshness to the Team USA 100 Days Out Celebration in Time Square NYC … READ MORE
Freshness Excursion: Miami – HTC One X Hands-On
The introduction of the digital camera pushed film into a niche market. And the introduction of camera functions to the smart phone may very well phase out the compact digital camera as well. The HTC One X, this Spring’s newest smartphone contender is poised to do so … READ MORE
Nike NFL Uniform Launch | Event Recap
Earlier this morning, Nike officially unveiled the Nike Elite 51 football uniforms for the 2012 NFL season at Steiner Studios in Brooklyn, New York. For the next five years, Nike will be the official uniform supplier for the NFL’s 32 teams with a “head-to-toe integrated system of … READ MORE
Freshness Excursion: Miami With The HTC One X
Earlier this week, HTC invited Freshness down to Miami to experience their highly anticipated HTC ONE Series smartphone. As part of the experience was to basically have a mini vacation and take in all that Miami has to offer with the HTC One in hand. And who … READ MORE
Nike Olympic Innovation Summit | Event Recap
In the past two days, Nike held a 2012 Summer Olympics Innovation Summit in NYC showcasing their latest developments for athletes competing in the world’s biggest athletic competition. And they brought out the heavy arsenal for main stage. Olympic Gold Medalist Carl Lewis opened the “games” for … READ MORE
Nike HTM Flyknit Presentation With Hiroshi Fujiwara & Mark Parker
In the words of Mark Parker, think of “HTM as the AMG of sneakers”, performance tuned and highly stylized. HTM which is now just over 10 years old is the collaborative efforts of Japanese style icon Hiroshi Fujiwara, then designers Tinker Hatfield and Mark Parker. The three … READ MORE
Marni at H&M – Men’s Lookbook
In this latest H&M designer collaboration, Marni created a collection of modular pieces for men and women where everything can go with everything. The elegantly composed men’s collection features slim and playful parkas, formal suits that can be worn with either long pants or Bermuda shorts along … READ MORE
Air Jordan 2012 Launch Event
A short while back, an Air Jordan passport showed up at the Freshness office asking us to save the date and get ”ready to takeoff” for the official launch of the Air Jordan 2012. Early yesterday morning, Jordan Brand sent a SMS message that a driver will be picking … READ MORE
