Earlier in the week Eddie Cruz, Undefeated and Puma celebrated their upcoming collaboration with a launch party in New York City. This coming Sunday, both coasts will be celebrating the launch of the Undefeated x Puma Clyde “Stripe Off” sneaker collection with in store events. On the West Coast, the event will be held at Undftd La Brea from 12 to 6pm with drinks and tacos provided and a chance to win a pair of LA Lakers tickets. On the East Coast, the event will be at Stussy NYC from 12 to 2pm with drinks and snacks provided and a chance to win a pair of NY Knicks tickets. So if you are on either coast, make sure to check it out tomorrow.

Earlier, we presented the officially unveiling of the Jordan Fly Wade which took place today in Miami. Dwayne Wade along with Jordan Creative Director, Mark Smith held several mini media sessions with journalist to go through the first Jordan signature sneaker for Mr Wade. The sessions included some time for Q&A which we will present very soon in video form. As a surprise, Jordan Brand and NikeiD premiered the customization builder for the Jordan Fly Wade iD which will be available to the public on Sunday, May 29, 2011. Take a look below for photos from the event including illustrations, shoe parts, pre-designed Fly Wade iD photos and more shots of the shoes.

Today in Miami, Jordan Brand officially unveiled their first signature sneaker for Miami Heat’s Dwayne Wade: the Jordan Fly Wade, designed by Mark Smith, Jordan Creative Director, and Tom Luedecke, Jordan Senior Footwear Designer. Weighing in at only 13 ounces, the Jordan Fly Wade is the lightest Jordan Brand basketball sneaker to date. While light weight, the sneaker does not sacrifice on the technology which includes a full-length Phylon midsole, a asymmetrical collar for optimal performance on the court, Nike Zoom unit in the forefoot, Max Air unit in the heel and an internal 3/4 bootie rounding out some of the note worthy specs. With the playoffs fast approaching, the new Jordan Fly Wade is Jordan Brand’s answer to Dwayne Wade’s post season drive to the finals so keep an eye out on Mr. Wade’s performance and feet over the next few weeks. Dwayne Wade is the third hand-chosen (by Michael Jordan) Team Jordan Athlete to receive a signature sneaker under Jordan Brand, the other two, Chris Paul and Derek Jeter. The first two colorways of the Jordan Fly Wade will be available in the U.S. on Thursday, May 5, 2011 and in China on Saturday, May 7, 2011 for a suggested retail price of $140.  In addition, the Jordan Fly Wade will be available for NikeiD customization on Sunday, May 29, 2011. The final two colorways will be available in June.

Take a look below for additional photos and specs…

Rev Run may be the most influential non-athlete sneaker endorser in the world. In the late 80′s, as part of the legendary Run DMC, Rev Run and his group mates released the hit “My adidas,” which led to the group signing a $1.6 million dollar endorsement deal with adidas. That endorsement lead to the adidas Superstar sneaker becoming a pop culture phenomenon with sales that reached the hundreds of millions – or perhaps even into the billions. Then in the late 90′s, when brother and mogul Russel Simmons started working on the Phat Farm Phat Classic sneaker, Rev Run was once again called to be the celebrity endorser. The Phat Classic sneaker became another successful pop culture mainstay, and it enjoyed sales nearing the $1 billion mark. Now in the 2000s, after a chance meeting, Rasheed Young was introduced into the ‘Run’ family, and from this meeting Run Athletics was born. And from Run Athletics, the next generation of footwear endorsements was created under the ‘Run’ family. Daughters Angela and Vanessa Simmons, and son Diggy Simmons are now the face of and run sneaker brands Pastry and Chiv Culture. Pastry also became a huge hit with revenues grossing in the $200 million range; the latest brand Chiv Culture is poised to become another promising run away hit. With the Phat Classic, Run Athletics, Pastry and Chiv Culture, one man can be credited with getting them off the ground: Solomon Dabah, the President of the Vida Group. Freshness recently caught up with Rev Run, Rasheed Young, and Solomon Dabah, to talk about building this footwear empire, in the two-part mini-documentary “The Three Kings”. Check out the trailer above,  a few behind the scenes photos below, and be on the look out for Part 1 of The Three Kings.

During the New York edition of Sneaker Con two weeks ago, adidas Originals launched the LQC Basketball sneaker, this weekend at the Washington D.C. edition, adidas Originals will launch LQC Trainer. Similar to the LQC Basketball sneaker, the LQC Trainer also features light leather materials, mesh panels along with quality construction details. If you are in the ‘DMV’ area, make sure to check out Sneaker Con DC and get a look at the new adidas Originals LQC Trainer. The sneaker will hit adidas Originals retailers such as Downtown Locker Room beginning April 20th 2011 for $90.00.

Sneaker Con Washington D.C.
1333 H Street NE | Map
(bet. Linden CT NE & 13th St NE)
Washington, DC 20002

Event Date: April 2nd (Saturday) | Noon – 7 pm

Vancouver’s Native and Hypebeast recently collaborated to created an exclusive colorway of the Fitzimmons boot. The lightweight and comfortable Fitzsimmons is a contemporary take on a classic mountaineering boot with it’s foam-injected molded-EVA construction. The boot was even recently a winner of the Red Dot Award for Design. The hypebeast.com exclusive colorway features a chocolate brown upper with a red outsole and a pair of red laces. Look this collaborative boot to release on Thursday, March 24 at 1 pm EST only at hypebeast.com. Only 100 pairs will be available for retail with a retail price of $80 USD plus shipping.

When T-Mobile announced they would end the Danger Service used by the Sidekick phone, we thought it was good bye to the fun ‘smartphone’ of the early 2000′s. But it was just the original service that would end and T-Mobile would revive the Sidekick brand with a new device designed by Samsung, powered by Android and run over their 4G network. The new T-Mobile Sidekick 4G will even pay homage to the OG with a similar form-factor, pop-tilt to open screen and a QWERTY keyboard right under it. Upgrades to the Sidekick will include the Android operating system, a touch screen interfacex, 4G data speeds and Group Text and Cloud Text. The new T-Mobile Sidekick 4G is expected to be available later this spring in two stylish colors — matte black or pearl magenta. Click below for a few more photos and full details on the Sidekick 4G.

For those of you who follow sneakers, you might have come across the art of Gabriel Dishaw, a full time Finishline employee who’s crafted 19 sneaker sculptures out of discarded electronic parts. We caught up with Mr. Dishaw to talk about his latest sculpture inspired by the Nike Air Max 2011+ and the process of crafting it. Learn about his passion for his art and the strange parts he used in this sculpture including one that came from a 747 airplane.

Freshness Features: Junk Art Air Max 2011: An Interview with Gabriel Dishaw

Inspired by the harsh surrounds of Newmark, New Hampshire and the lack of a quality waterproof leather work boot in the marketplace boot maker and owner of the Abington Shoe Company set out to create his own. In 1973 he introduced the first seam-sealed, guaranteed-waterproof 6 Inch Timberland leather boot to the world. The Abington Shoe Company believed so much in their Timberland boot they decided to use the name to embody the entire organization five years later in 1978. In the years since, the boot has become the iconic work boot of the construction industry as well as a pop culture icon seen on the feet of  Hip-Hop artists. Today, the shoe continues to be used in the construction industry and continues to be seen on the feet of Hip-Hop artist as well as consumers young and old the world around.

This coming Fall 2011, we will see this iconic boot remastered. Timberland will introduce anti-fatigue comfort technology to make the classic 6-Inch boot more comfortable than ever. Inspired by and patterned from the floor mats used to prevent fatigue in industrial work spaces where people stand or walk all day, Timberland pioneered, tested and proven the technology in the Timberland PRO series the past several years. The system of molded, inverted cones in the footbed collapse and return energy in key pressure zones to absorb shock and returns energy to keep feet comfortable all day. This remastering is all internal and keeps the iconic classic exactly the same on the outer profile.

A nice package from our friends at Timberland via Team Epiphany was dropped off yesterday for wear tests prior to the Fall 2011 launch. The anti-fatigue technology is immediately felt the minute the foot hits the inner foot bed adding bounce to your every step. Construction men and the fans of the Timberland 6-Inch Premium Boot will appreciate the update with their every step. Keep your eyes and ears peeled to Freshness for the update on availability of the Timberland 6-Inch Premium Boot with Anti-Fatigue Technology.

Twelve Bar have always been known for their dynamic websites combining a carefully blended selection of great product, cool imagery and fresh music so it’s no surprise that the latest version of the Twelve Bar website includes all of the above.  Showing off a selection of classic Twelve Bar gear as well as photography which references what the brand is all about to a Daft Punk soundtrack, it looks like a new full site will be launching at some point next month and we have it on reliable authority that it will be packed with new product exclusive to the site and select retailers worldwide. For now click over to twelvebar.com for a dose of whats coming in March 2011.

On Friday night during this past All-Star Weekend, Nike Sportswear joined in on the excitement in the California area and put up an amazing space on intersection of Hollywood and Vine to celebrate the annual All Star Game. The space called the Vortex and themed “Los Fearless” was an event and retail space for all things Nike Sportswear including a few Nike Basketball items. One of the main attractions included an exhibition of All Star Game Nike Air Force 1s starting from 2005 to the current 2011 editions all of which were on loan from the Mayor. Missing were the 2004 ASG Air Force 1 but not really worthy of being part of the display. Other displays celebrated the three neighborhoods, East LA, Hollywood and Orange County and above in the dome like space were motion graphics projections also featuring the three hoods. On the retail portion, a number of ASG related Nike products were available for purchase and customization were available on a number of apparel pieces. For the final part of the event, the “The Black Mamba” short film was premiered at the space.

ALIFE is having a Winter sale from now until Sunday January 20th 2011 with Fall and Holiday footwear and apparel discounted up to 50% off.

ALIFE New York | A.R.C.
158 Rivington Street | Map
New York, NY 10002
TEL #: 212-375-8116

Sale Dates: February 17th (TODAY!) – February 20th (Sunday) | Noon – 7 pm
Cash and Credit Cards Accepted