Articles by: Yu-Ming


Nike NFL Uniform Launch | Event Recap

Earlier this morning, Nike officially unveiled the Nike Elite 51 football uniforms for the 2012 NFL season at Steiner Studios in Brooklyn, New York. For the next five years, Nike will be the official uniform supplier for the NFL’s 32 teams with a “head-to-toe integrated system of … READ MORE


Freshness Excursion: Miami With The HTC One X

Earlier this week, HTC invited Freshness down to Miami to experience their highly anticipated HTC ONE Series smartphone. As part of the experience was to basically have a mini vacation and take in all that Miami has to offer with the HTC One in hand. And who … READ MORE


Nike Olympic Innovation Summit | Event Recap

In the past two days, Nike held a 2012 Summer Olympics Innovation Summit in NYC showcasing their latest developments for athletes competing in the world’s biggest athletic competition. And they brought out the heavy arsenal for main stage. Olympic Gold Medalist Carl Lewis opened the “games” for … READ MORE


Nike HTM Flyknit Presentation With Hiroshi Fujiwara & Mark Parker

In the words of Mark Parker, think of “HTM as the AMG of sneakers”, performance tuned and highly stylized. HTM which is now just over 10 years old is the collaborative efforts of Japanese style icon Hiroshi Fujiwara, then designers Tinker Hatfield and Mark Parker. The three … READ MORE


Marni at H&M – Men’s Lookbook

In this latest H&M designer collaboration, Marni created a collection of modular pieces for men and women where everything can go with everything. The elegantly composed men’s collection features slim and playful parkas, formal suits that can be worn with either long pants or Bermuda shorts along … READ MORE


Air Jordan 2012 Launch Event

A short while back, an Air Jordan passport showed up at the Freshness office asking us to save the date and get “ready to takeoff” for the official launch of the Air Jordan 2012. Early yesterday morning, Jordan Brand sent a SMS message that a driver will be picking … READ MORE


Promo – A Look Out of the History Books that Still Flies Today

The goatee is a look with a long history, but all variations on this stylish little beard stem from three basic cuts: the Musketeer, the Van Dyke and the French Fork. While we don’t see the French Fork as much these days, men of great renown still … READ MORE


Freshness Excursion: Amsterdam

Words & Photos by: Yu-Ming Wu About a month ago the Amsterdam Tourism & Convention Board sent a surprising email asking us whether we wanted to visit Amsterdam. That was pretty much an easy yes and for the icing, they also included an invitation to visit Valencia, … READ MORE


Jordan Fly Wade II – Miami Launch With Dwyane Wade

Yesterday in Miami, Dwyane Wade and Jordan Brand officially kicked off the Jordan Fly Wade II with a media event in the morning and consumer event at Dadeland Mall in the afternoon. At the media event were Dwyane Wade and Andre Doxey co-designer and Global Design Director … READ MORE


Marni for H&M – Spring 2012

While the Versace for H&M collaboration is still buzzing around the world, Hennes & Mauritz the Swedish apparel giant just announced their latest Spring designer collaboration, this time with Italian brand Marni. Known for their original prints and inventive spirit Marni has come to be one of … READ MORE


Versace For H&M – Men’s Collection | Release Info

In just two days, Versace and H&M will unleash the latest designer collaboration to the public. Thanks to the surprise designer, great marketing and great seeding (Kanye wore the Versace for H&M bomber at the Victoria’s Secret Show) the collection has been received with great fanfare. Versace … READ MORE