Articles by: Yu-Ming

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Beats by Dr. Dre – Holiday 2011 Presentation With Dr Dre & Jimmy Iovine

Earlier this afternoon Dr. Dre, Jimmy Iovine and the Beats by Dr. Dre family were in New York City to introduce the Holiday 2011 line of products. Sway hosted and Jimmy Iovine answered most of the questions regarding the upcoming line including Beats Studio Colors, Beats Wireless … READ MORE

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House of Hoops Opening – Arden Fair Mall Sacramento, CA

House of Hoops by Footlocker will be opening a new location at the Arden Fair Mall in Sacramento, California this Saturday, October 8th, 2011. If you happen to be in the area, make sure to stop by the opening event with host Big Al of 102.5 KSFM, … READ MORE

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Jordan Brand Flight Forum | Event Recap

Earlier this week Jordan Brand held a “Flight Forum” in their Beaverton campus to introduce signature footwear for their three current marquee basketball athletes, Carmelo Anthony, Chris Paul and Dwyane Wade. The Forum introduced officially for the first time the Jordan Melo M8, Jordan CP3.V and the … READ MORE

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Scion iQ – A Test Drive In Manhattan Beach

Last week as our friends on the East Coast were just learning of the impending Hurricane Irene, we were in sunny Manhattan Beach California for a day of fun with the Scion iQ. The morning started with a brief history of the Scion brand, followed by the … READ MORE

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KAWS x Hennessy VS Cognac Bottle Launch Party

Last night in New York City, Kaws and Hennessy threw a launch party for their collaborative Kaws x Hennessy VS Cognac Bottle with industry friends, art friends and even international friends. Some of Kaws peers included, Haze, Todd James, Eric Elms and even asia actor, musician and … READ MORE

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Kanye West & Jay-Z ft. Otis Redding – “Otis” | Watch The Throne

With out warning or announcement, Kanye West and Jay-Z dropped their second track from their highly anticipated upcoming Watch The Throne LP late this afternoon. Also attached, track art designed by Riccardo Tisci the Creative Director of Givenchy. For those thirstily waiting, this should be a nice … READ MORE

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Twelve Bar – New Website

  Twelve Bar have just launched their brand new online store which is now the exclusive vendor for the brand.  At the new site you will find amazing new washes of their selvage denim, new graphic and classic logo tees, plus selected fleece and cut & sew … READ MORE

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Heineken100 Blackout New Era Snapback

Members of the Heineken100 should have gotten this nice little package already, in the box is a blacked out Heineken x New Era snapback featuring the beer makers bottle label blacked out. Some of you might remember the previous awesome package with t-shirt Freshness did with Heineken … READ MORE

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Nike Football The Opening – Scenes From Day 2

Day two of our visit to Nike Football The Opening began with a nice surprise, #80 Mr. Jerry Rice was honored with custom made footwear and gloves in front of the “150″. The rest of the morning included an introduction to the new Nike Carbon Vapor Glove … READ MORE

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Nike Football The Opening – Scenes From Day 1

One hundred and fifty of the country’s top high school football players were invited to the Nike World Headquarters for The Opening, termed as the ultimate football training experience. The five day event, filled with dynamic training, coaching and competition will give the student-athletes the training and … READ MORE

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Ace Hood Performs at Nike Football “The Opening”

Yesterday on the Nike Campus in Beaverton, Oregon, Ace Hood surprised 150 of the best High School football athletes with a 30 minute performance. These student athlete are spending the week at the Nike World Headquarters to be part of “The Opening”, termed as the ultimate football … READ MORE