Articles by: Masa

ASICS Gel-Lyte III - Grey Sax Red 00

ASICS Gel-Lyte III – Grey/Sax/Red

By now, we are familiar with the ASICS Gel-Lyte III, and its very distinct split-tongue design. Over several years of high profile collaboration projects, the now-famous model transitioned from athletics sneaker into a lifestyle one. Furthermore, ASICS is rolling out more styles than ever, as we witness … READ MORE

Beats By Dr. Dre Headquarters An Inside Look 11

Beats by Dr. Dre Headquarters | An Inside Look

Any company’s headquarters is as much of an expression of the brand as it is about harnessing an inspiring work environment. The brand new Beats by Dr. Dre headquarters in Culver City is a 105,000 square feet space that is a result of opening up two industrial … READ MORE

Brooklyn Projects x Nike SB Dunk High Paparazzi 00

Brooklyn Projects x Nike SB Dunk High ‘Paparazzi’

Brooklyn Projects is an institution when it comes to skateboarding shops in Los Angeles, not only a melting pot for skateboarders but with other notable LA celebrities as well. Following up to the Nike SB Dunk ‘Walk of Fame’ sneakers that dropped last year, the team is … READ MORE

Engineered Garments - Spring Summer 2015 Collection Lookbook 36

Engineered Garments – Spring/Summer 2015 Collection Lookbook

Engineered Garments frequently references military influences in their garments, but this upcoming collection takes inspiration from an uncommon source. Inspired by British army in India and British Khaki, a now-defunct brand created Robert Lighton, the emphasis of this range is in khaki, rich colors, kalamkari and paisley … READ MORE

DGK - Blood Money Video

DGK – Blood Money | Video

Headed by charismatic professional skateboarder, Stevie Williams, DGK is growing its business and fan-base on a daily basis. A testament to their dedication to their craft can be seen in their latest video, Blood Money, starring Marquise Henry and Boo Johnson. Of course, it would not be … READ MORE

A.P.C. x Louis W - Fall Winter 2014 Collection Lookbook 00

A.P.C. x Louis W – Fall/Winter 2014 Collection Lookbook

A.P.C. designer Louis Wong launches yet another compact collection from his namesake label, Louis W. In many ways, it takes more courage to focus only on one style of product, as there is no room for mistakes. The label focuses on developing timeless leather jackets, and this … READ MORE

PUMA Future Disc Lite Ragged 01

PUMA Future Disc Lite Ragged

PUMA first introduced the Disc Blaze in 1993, receiving mixed reactions from consumers. While its disc lacing system was ahead of its time, it disappeared into the PUMA archives until recently. Disc Blaze was reintroduced as a retro version, as well as this revamped Disc Lite. This … READ MORE

VERSACE Medusa High Sneakers 05

Versace Medusa High Sneakers

Versace transcends fashion, as its extravagant lifestyle products emulate opulence and luxury that many aspire to. Whether you love or hate the Italian powerhouse, one cannot deny its strong branding and iconography. These Medusa High sneakers might not be the best-designed sneakers around, but it offers a … READ MORE

Pioneer - PLX-1000 Turntable 01

Pioneer – PLX-1000 Turntable

For many decades, DJs favored the industry-standard Technics SL-1200 turntables for spinning vinyl, which made its debut in 1972. However, couple of years ago, the much-loved turntable was discontinued, as CDJs and Serato flooded the DJ scene, replacing turntables for the modern gadgets. Luckily, another Japanese electronics … READ MORE

Paul dOrleans - Cafe Racers Speed Style and Ton-up Culture Book 02

Paul d’Orléans – Cafe Racers: Speed, Style and Ton-up Culture Book

Making a huge resurgence in recent years, cafe racing was drawn by the rebellious nature of the iconic motorcycle movement. Popularized in England during the 1960s, the cafe racers were bikers that raced modded motorcycles and rode between 24-hour transport cafes in England. Motorcycle expert Paul d’Orléans … READ MORE

Reebok Kamikaze - Zebra Craze Pack 01

Reebok Kamikaze – Zebra Craze Pack

Once a hobby for young single males, sneaker collecting has transcended to a broader demographic, including those with kids and babies. Reebok recognizes this transition as well, designing kicks not only for men but also for women, kids, and infants. This Kamikaze I Zebra Craze pack is … READ MORE