Articles by: Masa

Diamond Supply Co - San Francisco Flagship Store Grand Opening Event Recap 22

Diamond Supply Co. – San Francisco Flagship Store Grand Opening | Event Recap

There is no doubt about the popularity of Diamond Supply Co., as their steady growth and expansion does not seem to cease. They recently opened the doors of their San Francisco flagship store, awesome news for fans and customers. Located on Haight Street, the store carries goods … READ MORE

DC Shoes x Cyrcle - Collaboration Collection 00

DC Shoes x Cyrcle – Collaboration Collection

Long before collaborating with artists and designers became a trendy thing to do, DC Shoes was constantly searching for joint ventures with like-minded creatives. They linked up with Los Angeles’ two-man team, Cyrcle, for a capsule collection. The new line revolves around the original camouflage pattern, a multi-colored … READ MORE

Ewing Athletics 33 Hi - North Carolina 02

Ewing Athletics 33 Hi – “North Carolina”

Ewing Athletics is the legacy of NBA legendPatrick Ewing, who dominated the court during the late ’80s to late ’90s. Even though Ewing himself attended Georgetown University, this particular 33 Hi takes inspiration from one of his rivals during college, Michael Jordan. Jordan attended University of North … READ MORE

ASICS GT-Cool - Camo Navy 00

ASICS GT-Cool – Camo + Navy

Overshadowed by its popular brethren, ASICS GT-Cool could be the next best choice to Gel-Lyte III, which broke ASICS into the lifestyle segment. The GT-Cool also features the unique split tongue design, and its upper design is similar, focusing more on functionality over anything else. However, for … READ MORE

Over All Master Cloth OAMC - Fall Winter 2014 Collection Lookbook 00

Over All Master Cloth (OAMC) – Fall/Winter 2014 Collection Lookbook

We can expect to see more heat from Over All Master Cloth (OAMC) the upcoming season, as we approach the cooler months soon. Headed by Luke Meier, the heavyweight team proves once again that they are not to be taken lightly. This Fall/Winter 2014 collection lookbook not … READ MORE

atmos x PUMA First Round Made in Japan - Nautical Blue 01

atmos x PUMA First Round “Made in Japan” – Nautical Blue

PUMA and Japanese sneaker boutique atmos are back again for their second joint venture. For this project, the Tokyo-based brand picked the classic basketball sneaker from PUMA, the First Round, which debuted around the mid ’80s. Manufactured under the Made in Japan banner, every aspect of this … READ MORE

NEIGHBORHOOD-x-Carhartt-WIP-Collaboration-Collection-Preview-Video

NEIGHBORHOOD x Carhartt WIP – Collaboration Collection Preview | Video

Carhartt WIP and NEIGHBORHOOD first collaborated a couple of years ago to commemorate the opening of the  Carhartt WIP Shoreditch store in London. It was a catalyst for the two brands to continue dialogue over the years, resulting in this initial collaboration collection. Details are scarce as … READ MORE

Reebok Classic Leather - Fall 2014 02

Reebok Classic Leather Vintage – Fall 2014

Gearing towards the Fall/Winter 2014 season, Reebok is unveiling fresh take on their Classic Leather retro sneakers. Created under the Vintage segment, these shoes stay well within the boundaries of classic color combination for an authentic aesthetic. A two-tone color scheme accentuates the retro style, and the … READ MORE

Chapman Skateboards x New Museum - Custom Skateboard Deck 00

Chapman Skateboards x New Museum – Custom Skateboard Deck

A skateboard has always had a dual purpose, a mode of transport and a blank canvas for graphics, and some have pushed the convention of how a skateboard should look. Various board shapes were tried and tested in the past, but this latest design could be the … READ MORE

Gourmet Footwear - Fall 2014 Collection Lookbook 04

Gourmet Footwear – Fall 2014 Collection Lookbook

Gourmet Footwear has rolled out a wide variety of new styles from their Fall 2014 collection, which is already available in their online shop and international accounts. They developed new colorways and unique packs that consist of The 35 Lite, The 28 Lite, and Quadici Lite, as … READ MORE

Casio G-Shock - Crazy Gold Pack 01

Casio G-Shock – Crazy Gold Pack

From girls to men, musicians to stock traders, most people have an appreciation for gold, albeit for very different reasons. The luster of gold has attracted the hearts of humans since it was first discovered. Casio G-Shock aimed to channel our emotional connection for the precious metal … READ MORE