Articles by: Masa

ASICS GT-Cool – Camo + Navy

Overshadowed by its popular brethren, ASICS GT-Cool could be the next best choice to Gel-Lyte III, which broke ASICS into the lifestyle segment. The GT-Cool also features the unique split tongue design, and its upper design is similar, focusing more on functionality over anything else. However, for …

OAMC – Fall/Winter 2014 Collection Lookbook

We can expect to see more heat from OAMC the upcoming season, as we approach the cooler months soon. Headed by Luke Meier, the heavyweight team proves once again that they are not to be taken lightly. This Fall/Winter 2014 collection lookbook not only illustrates their capabilities, …

atmos x PUMA First Round “Made in Japan” – Nautical Blue

PUMA and Japanese sneaker boutique atmos are back again for their second joint venture. For this project, the Tokyo-based brand picked the classic basketball sneaker from PUMA, the First Round, which debuted around the mid ’80s. Manufactured under the Made in Japan banner, every aspect of this …

NEIGHBORHOOD x Carhartt WIP – Collaboration Collection Preview | Video

Carhartt WIP and NEIGHBORHOOD first collaborated a couple of years ago to commemorate the opening of the  Carhartt WIP Shoreditch store in London. It was a catalyst for the two brands to continue dialogue over the years, resulting in this initial collaboration collection. Details are scarce as …

Reebok Classic Leather Vintage – Fall 2014

Gearing towards the Fall/Winter 2014 season, Reebok is unveiling fresh take on their Classic Leather retro sneakers. Created under the Vintage segment, these shoes stay well within the boundaries of classic color combination for an authentic aesthetic. A two-tone color scheme accentuates the retro style, and the …

Chapman Skateboards x New Museum – Custom Skateboard Deck

A skateboard has always had a dual purpose, a mode of transport and a blank canvas for graphics, and some have pushed the convention of how a skateboard should look. Various board shapes were tried and tested in the past, but this latest design could be the …

Gourmet Footwear – Fall 2014 Collection Lookbook

Gourmet Footwear has rolled out a wide variety of new styles from their Fall 2014 collection, which is already available in their online shop and international accounts. They developed new colorways and unique packs that consist of The 35 Lite, The 28 Lite, and Quadici Lite, as …

Casio G-Shock – “Crazy Gold” Series

From girls to men, musicians to stock traders, most people have an appreciation for gold, albeit for very different reasons. The luster of gold has attracted the hearts of humans since it was first discovered. Casio G-Shock aimed to channel our emotional connection for the precious metal …

New Balance MRL996 – Fall 2014

Revived under a reissue program, New Balance‘s popular 996 series returns again this Fall 2014 season in a variety of colorways and packs. Although some styles embody the Made in USA status, these sneakers are not manufactured in our factories. However, these retro runners are equipped with …