Shot at the luxurious Gramercy Park Hotel, Married to the MOB delivers their second Spring 2010 collection, “Gramercy Gardens.” Married to the Mob wanted to evoke visions of a lustful yet commanding woman maintaining a fine balance between a life that’s both scandalous and refined with their new collection. The look book features MOB sisters, Sarah “Sweet 16″ McSweeney and the Head Bitch herself, Leah McSweeney.

The collection includes their infamous graphic t-shirts: a depiction of one of Leah’s favorite famed fashion icons Daphne Guinness, a candy-filled mouth, and sayings like ‘Girls That Do’; cut & sew pieces which incorporate lighter weight fabrics such as satin, mesh, and slub jersey; mini dresses; rompers; ruffled tops; and a light weight twill jacket are some of the key items in this delivery. The collection will be available soon at the MOB Shop.

Following the success of the beige colorway of the popular Alienegra Desert Camo Parka, CLOT is slated to release an army green colorway on February 10th. The unique desert camouflage pattern was created by Japanese designers Madskai, Kazuki, and CLOT’s Co-Owner Edison Chen. The parka features technical elements including the waterproof zipper on the pocket and the front, a removable Mohawk and removable mask attached to the hoodie.

The Alienegra Desert Camo Parka in army green will be available at JUICE stores and the CLOT online store beginning February 10th for HK$2580.

JUICE HK
2A No.46-48 Paterson Street
Causeway Bay, HK

Hellz Bellz finally debuted their first collection for menswear, introducing GPPR. GPPR which stands for the Gentleman, the Philosopher, the Pervert, and the Rebel are “all embodiments of the manifesto for this line. It appeals to the young sophisticate, who opposes the idea of authority and caters to the artistic and design world…’blurring the lines between those pencil pushers and the know-it-alls’.” The summer 2010 collection includes T-shirts, button down shirts and pants, all in the aesthetic of Hellz.

Married to the MOB launches it’s spring 2010 collection, titled “Dazed and Confused”, shot by SHADI featuring the urban Lolita chic, “a sweet and sexy manipulating man-eater, who writes her crushes name all over the bathroom wall in her moms CHANEL lipstick. Piggy tails, drug dreams, and crushed hopes of romantic love galore.”

The new collection consists of graphic tees and tanks, hoodies, cut & sew tops, leggings, track jackets, jeans and the new added jumpsuit and duffel. The collection is currently available at the MOB Shop.

Back in September, we’ve previewed The Hadley Zipper sneakers which is part of the Hellz Bellz x VANS collection. Finally the official release is out, this February, they’ve come together to release two limited edition styles: The Hadley and The Sophie. Both shoes are a reflection of Hellz designer Lanie’s personal style: tomboy chic and edgy feminine.

“The Hadley is inspired by my love of vintage motorcycle boots with zippers and metal lace eye hooks detailing the black leather high top, The Sophie is an updated saddle shoe that’s been stripped down and built from the ground up with Hellz’s unique design aesthetic: Die cuts, metallic color blocking and buckle strap details.” – Lanie “misslawn” Barcena

The shoes retail for $85.00 for The Hadley and $65.00 for The Sophie. Available at the following retailers: Karmaloop (both styles), Wish Atlanta (both styles), Kicks/Hi (both styles), Undefeated (Hadley Zipper only) and Conveyor (Hadley Zipper Only).

This January, Jeff Staple is releasing The Staple Archive Collection exclusively for Urban Outfitters. “We started to talk about how cool it would be to go back into the archives of Staple,” says founder and creative director of Staple Design and Reed Space, Jeff Staple. “We wanted to dig out some exciting designs as well as some designs that may have never seen the light of day and reissue them exclusively for Urban Outfitters,” he adds.

The three-piece collection of graphic t-shirts feature Staple’s well known designs with a familiar, faded look. “We did our best to make it seem as if they were stuck in the bottom of a broom closet and then washed 30 times.” True to the originals with a super-soft washed feeling to them and no heavy bulletproof prints, the only alteration is a redesigned label. Staple changed the inside labeling to create a unique stamp from their inventory system stating the design is from The Staples Archives. “Customers who never experienced Staple the first time around now get another chance to, which is pretty cool.”

The Staple Archive T-Shirt Collection will be available both in-store and online at www.urbanoutfitters.com next month.

Check out the third tee below…

This holiday, legendary sneaker brand, Keds, has created a special collection of sneakers exclusively for high-end New York & Atlanta based retailer, Jeffrey. The sneakers are made in velvet available in four colorways: blue, red, black and green. The sneakers retail for $90 and is slated to drop on December 15th at Jeffrey stores in NYC and Atlanta, and Fred Segal Feet in LA.

This year for the the Sunglass Hut Artist Series, New York-based artist Maya Hayuk was commissioned to customize and hand-paint 150 pairs of the iconic Ray-Ban Wayfarers exclusively for sold at Sunglass Hut for Luxottica’s charity, OneSight. Each pair will be completely unique and one-of-a-kind, a true piece of wearable art.

The vibrant Wayfarers retail for $140, the regular price of the Wayfarer, with 50% of the proceeds going to OneSight. 50 pairs of the sunglasses will be available at the Sunglass Hut boutique in SoHo, New York – hitting the store on Black Friday (11.27.2009) and 50 pairs will become available in the San Francisco boutique on Cyber Monday (11.30.2009). The remaining 50 pairs will be available at www.sunglasshut.com. Maya will also create an installation in the windows so that shoppers can watch her work in action, her murals on display in each store will also be auctioned off in support of OneSight.

Married to the MOB just dropped their new holiday 2009 collection just in time for the winter months, bundle up in a variety of playful and vibrant variety of warm pieces. Shot by photographer David ‘Shadi’ Perez and modeled by MOB’s own Sarah McSweeney, the lineup includes a range of bubble coats, cashmere socks, pom pom hats, hoodies, leggings, cable knit dresses, graphic tees, rugby polos and boyfriend jeans. The inspiration and look of the new range is “a mix between a sexy Aspen snow bunny and the everyday MOB having a snowball fight on the snowed streets of NYC,” says Leah McSweeney. The holiday collection is currently available at www.mttmnyc.com, cop it.

HELLZ/a> is killin’ it once again, the streetwear/contemporary fashion brand introduces their holiday 2009 collection, Cult Classic, which was inspired from the film Heathers. “Cult Classic seeks to personify the seemingly innocent girl with anything but innocent intentions.” New pieces were added to the collection, the Villain’s jacket, a unique play on a motorcycle/peacoat jacket, with an exaggerated collar, perforated leather sleeves and wool body and the Kiss My… shemagh skirt with tie and fringe details.

Yesterday we posted a few snaps of the storefront of the GUCCI Icon-Temporary store on Crosby Street in Manhattan, thanks to WWD we now have the first look inside the store which is slated to open to the public Saturday, October 24th for two weeks. If you are lucky enough to score an invite to the kick-off party it’s happening tonight, perhaps you’d want to swing by to check out the red carpet.

As previously reported, the GUCCI Icon-Temporary store is a flash sneaker store that will travel the world starting this month and a new limited edition GUCCI Ronson sneaker will be introduced at each international destination of the tour, in addition to an exclusive edition of 18 sneaker styles in the Gucci – Icon-Temporary sneaker collection. For the GUCCI Ronson collection, there will be 50 pairs available for sale in the stores, and 100 online, per city.

GUCCI Icon Temporary – Sneakers Pop-Up Shop
(Formerly Schaeffer Carol Promotion Designs)
43 Crosby Street | Map
New York, NY 10012

Married to the MOB releases their second delivery for fall 2009 dubbed ‘So High Society’, featuring MTTM’s very own Sarah McSweeney. The collection is about luxury, inspired by crisp fall nights and first dates, and showcases deep jewel tones of blue, orange, and purple. Some of the highlight pieces include the silky ‘JumpOff Jumper’, and ‘Cipriani’ Track Jacket, and the infamous World Wide print has returned, this time on the ‘Ex-Boyfriend’ oversized tee in burnout print.

The look book story features an independent young lady out and about in the city she dwells in, embracing the transition of summer to winter. She embodies the feminine mystique, balancing a mix of intimidating sensuality and warm approachability. Whether she’s having a glass of wine with friends in Tribeca, taking her dog for a walk in the Jardins du palais royal, or just running to the corner store to get some sugar, she’s always confident and she always keeps it official…

The fall 2 delivery is currently available at www.mttmnyc.com and Alife stores.