Articles by: tom

CSNBC Nike Documentary - SWOOSH DVD

SWOOSH! inside NIKE – DVD

CNBC recently aired a special documentary shedding light on the iconic American sports brand and how it came to be the gold standard in foot and sportswear.  The documentary is now ON SALE for $18.98 and will be shown four more times over the next ten days. … READ MORE

ADIDAS Originals x Diesel

adidas x Diesel + New adidas Originals NYC Store

Berlin and New York will be the first metropolitan cities to welcome the new ADIDAS Originals Atelier retail concept, to be launched exclusively during their respective Fashion Weeks. Inspired by the characteristic traits of an atelier that symbolize the evolution of craftsmanship, the new retail concept forms … READ MORE

Nitrolicious x CLAW Money

Nitrolicious x CLAW Money

http://nitrolicious.com” target=_blank>nitro:licious sat down with the incomparable Claudia @ CLAW Money and found out that this bombshell has her talented hand in nearly every facet of this street industry and shows no signs of stopping. Her graffiti and clothing are immediately recognizable and she is more legitimate … READ MORE

NIKE Update @ OVERKILL

NIKE Update @ OVERKILL

http://freshnessmag.com/v4/wp-content/uploads/2008/02/n_interpursuit_blk_03-1.jpg” title=”NIKE Update @ OVERKILL”> Our friends over at OVERKILL Berlin sent us this exclusive photo set, featuring the shop’s massive NIKE update that is on sale now. The new collection includes various renditions of the classic NIKE Windrunner Jacket, NIKE Tees, NIKE Sweat Jackets and pants. … READ MORE

Adidas x HALO Gil II Zero

Adidas GIL II ZERO – HALO

Set to be released February 8th in an extremely limited run of only 100 pairs, these HALO inspired Gil II zeros are symbolic of Arenas’ off-court passion: gaming. The 3 time NBA All-Star sponsors a team of professional HALO gamers dubbed “Team Final Boss” and has been … READ MORE

Stash Air Force I low(AF1) ACG - NY Winner

Stash Air Force I low(AF1) ACG – NY Winner

In Nike’s recent “1 Vote” campaign, the Stash Air Force I (AF1) low ACG was chosen as the Empire state’s all-time favorite rendition of the iconic silhouette. The vote has been held in Baltimore and Philadelphia as these cities, along with NY, were crucial instruments in the … READ MORE

NBA – Steve Nash Life Story

Steve Nash, a five-time NBA All-Star and back-to-back winner of the league’s Most Valuable Player award, is one of the most intensely creative players in the game today. It comes as no surprise that when the NBA kicked off their “Where Amazing Happens” advertising campaign the Phoenix … READ MORE

Levis FLU Collection

Levi’s FLU Collection

Levi’s is working in conjunction with Japanese design heavyweights, Takahiro Okazawa and Ewan Reynolds, on their first foray into the sportswear genre. Focusing on those who lead what has been deemed an “active lifestyle,” Levi’s is developing product that seamlessly combines form and function. The line consists … READ MORE

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Freshness Feature: Tabatha of Married to the MOB

Interview by: Thomas Bradley Photography by: Tabatha McGurr/http://marriedtothemobnyc.com” target=”_blank”>MTTM Tabatha McGurr, more affectionately known as “Tab”, is the young voice of market-leading women’s streetwear brand, Married to the Mob. She has quickly established herself as one of the most vibrantly honest personalities within the community. With a … READ MORE

MIKE23 x Richard Walker x BLINDE Crackle WayFresher Sunglasses

MIKE23 x BLINDE WayFresher Crackle Sunglasses

MIKE 23 has teamed up with Richard Walker of Blinde sunglasses to produce these crackle pattern, Ray-ban inspired pieces. The glasses will be available early Summer 2008 and are handmade frames with 7-layer laminated lenses. MIKE 23 even went so far as to put their Jam Man … READ MORE

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Nash Money – Air Max 97 x visvim FBT

Check out the latest post on Jeff Staple’s blog as he upload his visit to http://breadandbutter.com” target=”_blank”>Bread & Butter trade show early this month. Some highlight including this pair of Air Max 97 x visvim FBT hybrid by Nash Money. Via:: http://honeyee.com” target=”_blank”>Honeyee.com http://nashmoney.com” target=”_blank”>> Nash Money … READ MORE