Berlin and New York will be the first metropolitan cities to welcome the new ADIDAS Originals Atelier retail concept, to be launched exclusively during their respective Fashion Weeks. Inspired by the characteristic traits of an atelier that symbolize the evolution of craftsmanship, the new retail concept forms a fresh identity by combining the brand’s incomparable sports authenticity with a contemporary look. The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel below-the-line campaign to celebrate both authenticity and originality. The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time.” It presents playful, inspiring ways to celebrate originality by encouraging open and uninhibited self-expression. 83 inspirations will serve as an invitation for the public to share their ideas inside adidas Originals stores, online and at different events.
adidas Originals
136 Wooster St | 
Map
New York, NY 10012
More photos after the jump …
nitro:licious sat down with the incomparable Claudia @ CLAW Money and found out that this bombshell has her talented hand in nearly every facet of this street industry and shows no signs of stopping. Her graffiti and clothing are immediately recognizable and she is more legitimate than the majority of men in this niche culture. Go check the interview …
Our friends over at OVERKILL Berlin sent us this exclusive photo set, featuring the shop’s massive NIKE update that is on sale now. The new collection includes various renditions of the classic NIKE Windrunner Jacket, NIKE Tees, NIKE Sweat Jackets and pants. Each of the pieces received high-end treatments making them exceptionally more desirable, especially to fans of the brand’s Sports Culture line.
More photos after the jump …
Set to be released February 8th in an extremely limited run of only 100 pairs, these HALO inspired Gil II zeros are symbolic of Arenas’ off-court passion: gaming. The 3 time NBA All-Star sponsors a team of professional HALO gamers dubbed “Team Final Boss” and has been said to log a full work day on the X-Box system during the off season. The shoes themselves however, will not be logging much time on the court as Arenas is currently sidelined due to a knee injury sustained in April.
More pictures after the jump…
In Nike’s recent “1 Vote” campaign, the Stash Air Force I (AF1) low ACG was chosen as the Empire state’s all-time favorite rendition of the iconic silhouette. The vote has been held in Baltimore and Philadelphia as these cities, along with NY, were crucial instruments in the growth of sneaker culture in the Northeast and the country as a whole. Nike will re-release the winners in each of their respective cities, lowering these retired classics from the rafters for one last moment in the spotlight.
Steve Nash, a five-time NBA All-Star and back-to-back winner of the league’s Most Valuable Player award, is one of the most intensely creative players in the game today. It comes as no surprise that when the NBA kicked off their “Where Amazing Happens” advertising campaign the Phoenix Suns’ point guard would figure prominently into the marketing. However, this video goes beyond mere highlight reel status and becomes a full on celebration of Nash’s journey to the NBA. Under the guise of a car’s navigation system, we travel along the baller’s odyssey from childhood soccer fields to two-time MVP award winner. the creative graphics coincide with the narration to provide an enjoyable ride through the star’s sports life. Other videos and photography incorporating the NBA’s “Where Amazing Happens” campaign may be found at the link below.
Levi’s is working in conjunction with Japanese design heavyweights, Takahiro Okazawa and Ewan Reynolds, on their first foray into the sportswear genre. Focusing on those who lead what has been deemed an “active lifestyle,” Levi’s is developing product that seamlessly combines form and function. The line consists of denim, t-shirts, and jackets all constructed with the user and their more “challenging” surroundings in mind. Each piece is a departure from the brands’ classic look, yet this alien aesthetic seems to increase the attractiveness of the line itself. LEVI’S FLU products can be purchased at Elesco.(via: Honeyee)
More pictures after the jump…
Interview by: Thomas Bradley
Photography by: Tabatha McGurr/MTTM
Tabatha McGurr, more affectionately known as “Tab”, is the young voice of market-leading women’s streetwear brand, Married to the Mob. She has quickly established herself as one of the most vibrantly honest personalities within the community. With a family heritage so heavily laden with creative tendencies, Tabatha ceases to disappoint as she demonstrates her deftness with the written word almost daily on her internet platform, www.marriedtothemobnyc.com. In this interview Tab discusses what its been like growing up in such an artistically rich family, where she figures into the MTTM equation, the current state of N.Y.C. and there’s even mention of her dog, Coco…
Describe what its been like growing up with parents who are as creative and intelligent as the two you’ve got?
Well it’s certainly not the kind of thing you describe like an outfit. I can go ahead and say that its “awesome” and they “opened my eyes to all sorts of cool shit” but that’s boring and obvious. The fact that they are both from very different backgrounds is a really important factor in explaining how I was raised. One half of me is an empowered French woman, and the other is a peculiar and very intelligent New Yorker. They weren’t and aren’t the kind of parents that sugar coat everything. Not like those moms you see in the subway going “You see that man Billy? That’s a homeless person, don’t talk to him.” There’s a video of us in ’94 (I was born in ’90) or something, where a woman is asking me what my favorite movie is, and I can’t remember the title but I named the characters, “Alex, Georgie, Pete, and Dim”.
Complete interview and photos after the jump…
MIKE 23 has teamed up with Richard Walker of Blinde sunglasses to produce these crackle pattern, Ray-ban inspired pieces. The glasses will be available early Summer 2008 and are handmade frames with 7-layer laminated lenses. MIKE 23 even went so far as to put their Jam Man on the smoke lens along with 2 screws in front and 3 screws on the side, forever recalling the brand’s inspiration.
> Freshness: MIKE23 Spring/Summer 2008 Fitted Caps
More pics after the jump…
Check out the latest post on Jeff Staple’s blog as he upload his visit to Bread & Butter trade show early this month. Some highlight including this pair of Air Max 97 x visvim FBT hybrid by Nash Money. Via:: Honeyee.com
Full photo of the hybrid after the jump…
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