by: Emily | March 4, 2010
adidas Urban Art Guide | Hamburg

There has been a longstanding debate in the art world regarding the dichotomy of showcasing street art in museum space and leaving them in their natural habitat. While adidas doesn’t set out to resolve the debate, the sportswear giant does bring a new level…

by: Poe | February 22, 2010
Y-3 - Hayworth II Mid - Y-3 Zest/Black | Available Now

Long been a fan pleaser, the perennial favorite from Y-3, Hayworth II Mid, returns once again for the new season. A modified mid-top silhouette reminiscent of a classic basketball sneakers from adidas, Hayworth II Mid for Spring 2010 featured a new “paint scheme”, in…

by: Emily | February 20, 2010
adidas RUNBASE | Now Open

Once an underrated sport deemed boring by the entertainment-starved urbanites (hence pole-dancing becoming a legitimate cardiovascular workout), running has been steadily winning the active urban population back in major cities around the world. New Balance and Nike both tapped into the running market, with…

by: Poe | February 18, 2010
Freshness Feature - A Designer Of Interest: Hue Vo

A pattern there, a silhouette here, color palettes strewn about, clippings of material and samples tacked on an  over-sized cork board…this is how one would imagine how the workstation of a sneaker designer looks like.  Then situate this very scene in a person thought…

by: Emily | February 12, 2010
Y-3 - Spring/Summer 2010 Campaign Video Ft. Zinedine Zidane

Taking on the city? Perhaps the world? Nothing is impossible with French soccer icon, Zinedine Zidane heading a well-suited up team of models clad in the sartorially inspired and technically aware collection based off the FIFA World Cup from Yohji Yamamoto and adidas’ Y-3…

by: Poe | February 2, 2010
Y-3 - Spring/Summer 2010 - Sneaker Collection | Available Now

As this season marks Y-3’s venture into a world of FIFA World Cup themed items, fusing sports performance with luxury aesthetics, the label’s Spring/Summer 2010 sneaker releases continue to reflect the label’s dedication to stylish performance . Aside from Yohji Yamamoto’s solid collection of…

by: Aaron | February 1, 2010
adidas TS Supernatural Commander + Creator - NBA All Star 2010

adidas Originals already hit us off with its deluxe Superstars for the 2010 NBA All Star weekend, but what about Three Stripes’ performance kicks?  The adidas TS Supernatural collection is their flagship series, so it’s only natural to see the TS Supernatural Commander &…

by: Emily | January 26, 2010
Y-3 - Spring/Summer 2010 - Hayworth Mid II

Y-3 delivers a rather interesting and diverse collection this season. Aside from a heavily FIFA World Cup inspired line that fused technical fabrics and contemporary cuts with classic sporting loyalty, colorful tropical themes are also a part of the delivery. To mix things up…

by: Emily | January 25, 2010
Y-3 - Spring/Summer 2010 Launch | Fall/Winter 2010 Preview

Last Wednesday, Yohji Yamamoto and Zinedine Zidane reprised their cameo roles in Y-3’s Spring/Summer 2010 runway show during New York Fashion Week at the label’s collection launch and Fall/Winter 2010 preview in Paris. The campaign to kick start Spring/Summer 2010 develops upon the collection’s…

by: Jesse | January 25, 2010
Freshness x Adidas Equation | First Look

You know it was only a matter of time before your pals over here at Freshness linked up to produce a dope shoe. We were fortunate enough to work with adidas on their convertible Equation shoe that can work as a high and low…

by: Emily | January 13, 2010
adidas Skateboarding x Mark Gonzales - “All Day I Dream About Skateboarding” T-Shirt

Passion is something that follows the passionate man everywhere, and skateboarding extraordinaire, Mark Gonzales (aka Gonz), is the epitome of a passionate man. The professional skater-cum-artist-cum-poet-cum-entrepreneur has not only revolutionized skateboarding and developed it into what modern day street skateboarding is today, his contribution…

by: masa | January 12, 2010
adidas Skateboarding -  Gonz Photo T-Shirts

For those outside may not realize the depth of contribution professional skateboarder Mark Gonzales aka Gonz have made onto skateboarding and beyond. HIs style of skateboarding is unique to say the least and this photo t-shirt made by adidas Skateboarding illustrates the type of…

by: masa | January 8, 2010
adidas Consortium ZX8000 - Classic Runners Pack

In the first quarter of the Spring/Summer 2010 collection from adidas Consortium is this Classic Runners ZX8000. They will be releasing all 16 models which debuted in 1991 that features the Equipment technology across various genres of running, basketball, tennis and more. This ZX8000…

by: Jesse | January 6, 2010
adidas Phantom II - Boston Celtics Edition

The N.B.A. x adidas 6 city tour continues with this Boston Celtics model in Celtic green. In one of the most storied franchises in the league, this color carries with it a rich heritage of dynasties, Hall-of-Famers, and even an intricate parquet floor. This…

by: Jesse | December 31, 2009
Adidas Phantom II - NY Knicks Edition

adidas has brought back the Phantom II in the form of limited edition NBA team editions that are very limited. When adidas purchased Reebok in 2006, they released team-themed editions, but not like the way they arranged for this release.  There are only 6 teams…