This week marks another leap for one of cornerstone labels of streetwear, Stussy, as the label expands its retail influence in Europe with a new Madrid chapter. The Madrid Chapter is set to open this Thursday and exclusive items can possibly be expected for…
After some last minute scrambling yesterday evening, NBA’s all-time great player, Michael Jordan (seen here with Dwyane Wade & Carmelo Anthony during All-Star Weekend), will take on a challenge as the owner of Charlotte Bobcats. Jordan, who already held minority ownership of the team…
With the old Battersea Power Station along the wharf bathed in violet lights as the backdrop, Nike Football kicked off its 2010 Football Innovation Summit in London last night with assistance from Real Madrid’s Cristiano Ronaldo. A multi-facet global event which saw media from…
Yesterday, Nike held one of its biggest football launches with the help of Real Madrid football prodigy, Cristiano Ronaldo. The launch, named WRITE HISTORY, is set to unveil the latest Mercurial Vapor SuperFly II which builds on its predecessor, the Mercurial Superfly with greater…
Just hitting Facebook from Nike is a live conversation with one of football’s favorite player, Cristiano Ronaldo at the Nike Football’s biggest launch, WRITE HISTORY.
Nike writes a new chapter in football history with the launch of the latest NikeFootball + Training Program which…
Once an underrated sport deemed boring by the entertainment-starved urbanites (hence pole-dancing becoming a legitimate cardiovascular workout), running has been steadily winning the active urban population back in major cities around the world. New Balance and Nike both tapped into the running market, with…
Following up with the tragic loss which hit the fashion industry last week, a British coroner has released post-mortem results of Alexander McQueen’s death. The irreverent British designer was found dead last Thursday in his apartment, on the morning of his McQ presentation due…
The first day of Mercedez-Benz Fashion Week in New York should have started on a joyful, energetic note with anticipation for the new, the fresh and the creative. Sadly, the mood was dampened as early Thursday morning, the fashion world is greeted with a…
Later this afternoon, British designer Alexander McQueen’s contemporary line, McQ, is due to show at New York Fashion Week. Sadly, McQueen will not be able to see the line present on the runway as the esteemed designer was found dead this morning in his…
In the merging world of art and technology, none has projected such seamless synergy between the 2 realms till the introduction of BMW Art Car, currently in its 35th year. In helping to inaugurate this milestone, the Munich-base automaker announced earlier this week the…
Today we bring to our readers a new platform that will allow us to deliver news like never before - introducing Freshness LIVE! Gone are the days when we were limited to posting updates only after each event, our Freshness LIVE! Mobile Blogging system…
Soon to be winning the hearts of girls of all ages alongside Sanrio’s lineup of cuddly and aww-worthy characters is BAPE’s Baby Milo. Previously a friendly and innocent character addition to the label’s more somber ape mascot, Baby Milo will officially turn into a…
