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BEEN TRILL x Shady Records – #SHADYTRILL# Collection

EMINEM’s record label, Shady Records, recently linked up with design collective #BEEN TRILL# to create a series of graphic logo tees. Simply known as the #SHADYTRILL# Collection, the line includes a mix of short and long sleeves tees, all with BEEN TRILL’s unabashedly loud graphics and font. … READ MORE

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PUMA and Alexander McQueen to Debut McQ Collaborative Collection on August 1st

On August 1st, PUMA and fashion house Alexander McQueen will debut a new collaborative collection for McQueen’s McQ line. Expanding on the original concept which Alexander McQueen first started back in 2005, the new PUMA x McQ Collection embodies both a contemporary and non-conformist vision on sportswear. … READ MORE

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adidas Signs Manchester United Sponsorship & Soccer Kit Deal For $1.3 Billion

Like a tit for tat battle for market share in the highly lucrative sport of soccer, Manchester United announced earlier today that the organization just signed a new 10-year licensing deal with adidas, valued at around £750 million, or $1.3 billion. The agreement will go into effect … READ MORE

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LeBron James Returning To The Cleveland Cavaliers

King James will reclaim his throne in Ohio later this year as LeBron James officially announced his intention to return to the Cleveland Cavaliers after four seasons with the Miami Heat. In a Sports Illustrated exclusive published earlier today, the four-time NBA MVP wrote “My relationship with … READ MORE

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Fast & Furious 7 – Wrapping Up Production

The tragic death of actor Paul Walker last November sent the production of Fast & Furious 7 into a tailspin. However, through the support of fans, production team, Universal Pictures and most importantly, Paul Walker’s family, filming resumed April of this year. Now, some eight month after … READ MORE

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Nike Golf Opens First Nike Performance Fitting Center

Ahead of this week’s Scottish Open, Nike Golf has announced the opening of its first Nike Performance Fitting Center, located at Archerfield Links in Edinburgh, Scotland. While Nike athlete Rory McIlroy was on hand for the announcement, the real star of the show was the facility itself, featuring elite-level golf … READ MORE

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Sneaker Con LA @ BET Experience – June 28th & 29th | Event Reminder

Returning to the City of Angels for the first time since 2011, Sneaker Con Los Angeles will be taking place this weekend at the Los Angeles Convention Center. The convention will be a part of the 2014 BET Experience, a fan fest venue that coincides with this … READ MORE

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adidas FANATIC Soccer Tournament Returns for 2014

Formerly known as the adiCup competition, the adidas FANATIC Soccer Tournament returns just in time for Summer 2014. Originated as an inter-club meet between New York City creative types just over a decade ago, the venue will start in Berlin first this time around on Saturday, July … READ MORE

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Watch The Nike KD 7 Unveiling Live at Noon Today

30 minutes from now, NBA MVP Kevin Durant will unveil his seventh signature footwear, the Nike KD 7, live. Together with Nike Basketball designer Leo Chang and the event’s host, sports broadcast legend Ahmad Rashad, the announcement is a culmination of Durant’s basketball career thus far, from … READ MORE

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World Basketball Festival Returns for 2014

After skipping out on last year, Nike, Nike Basketball, Jordan Brand and the USA Basketball organization are bringing back the World Basketball Festival later this summer. To take place along the lakefront parks of Chicago, the event will kick off on Wednesday, August 13th, as the Windy … READ MORE

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Nike Basketball To Unveil The New KD 7 Kevin Durant Signature Footwear During Live Broadcast

In an unexpected move, Nike Basketball is set to debut the KD7, Kevin Durant’s new signature footwear, via a live online broadcast next Wednesday, June 25th. With broadcast legend Ahmad Rashad as the event’s host, Durant will be joining Nike designer Leo Chang to unveil the many … READ MORE