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Lupe Fiasco and FUTURA To Join U.S. Soccer Campaign for 2014 FIFA World Cup

In preparation for the upcoming 2014 FIFA World Cup in Brazil, U.S. Soccer is joining forces with Lupe Fiasco and FUTURA to initiate an unique send-off campaign. On board as the program’s Music Director, Fiasco will create a custom Spotify playlist for U.S Soccer with his DJ … READ MORE

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Oakley x Ferrari Partnership Unveiled

Oakley and Ferrari have teamed up to introduce the Oakley Scuderia Ferrari collection, inspired by the Ferrari’s namesake racing team. The limited edition Carbon Blade, built with a carbon fiber frame, is the standout silhouette of the 8-piece Scuderia Ferrari collection, with each model featuring color highlights in Scuderia … READ MORE

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Dr. Dre Confirms $3.2 Billion Purchase By Apple, Becoming Hip-Hop’s First Billionaire

In the hours since multiple media outlets reported the possible purchase of Beats Electronic by Apple last night, hip-hop mogul and Beats’ co-founder Dr. Dre was already celebrating the $3.2 billion acquisition in his studio. Filmed by actor Tyrese Gibson in a self-congratulating style much like a … READ MORE

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Apple In Talks to Buy Beats by Dr. Dre For $3.2 Billion

With nearly $159 billion in cash on its balance sheet, Apple will finally spend some of it as the tech giant is close to purchasing Beats Electronics, the maker of Beats by Dr Dre headphones and Beats music streaming service. The deal, rumored to be around $3.2 … READ MORE

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Nike Congratulates Kevin Durant on First MVP Award

Oklahoma City Thunder star Kevin Durant claimed his fourth scoring crown in five years this season, averaging 32 points per game, and now he has an MVP award to go with those accolades. Durant nabbed 119 first-place votes on his way to dethroning LeBron James, who’d won the … READ MORE

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Air Jordan XX9: Tailored For Flight – Official Unveiling | Event Recap

When ESPN’s Michael Smith took a pause for a moment while in the midst of his conversation with Tinker Hatfield, everyone knew it was time to scan the stage. In a fashion like a preacher greeting his congregation, Michael Jordan walked into the temple he helped to built… … READ MORE

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Air Jordan XX9 – Official Unveiling Event in New York City | Live Updates

With ESPN’s Michael Smith as the MC, members of the media, press, VIPs, NBA players from the present and past, are gathering now at a undisclosed location in New York City for the unveiling of Air Jordan XX9. Draped in larger-than-life images of basketball greats and with … READ MORE

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Alexander Wang Announces H&M Collaboration

Last Saturday night, designer Alexander Wang hosted a party a few miles away from the Coachella music festival in Indio. Considering the invitations were for an “H&M Loves Music” event, attendees naturally expected some sort of Coachella off-shoot, but it turned out the occasion was set up … READ MORE

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Jordan Brand Hints at Air Jordan XX9 Debut For NBA Playoffs

Jordan Brand has unveiled a new video that seemingly teases the imminent debut of the Air Jordan XX9 during the upcoming NBA postseason. The bulk of the 30-second clip takes place inside a tailor shop winkingly named Jeffrey & Sons (the sign on the window advertises a … READ MORE

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Pop Up Flea New York – Spring 2014 | Preview

Crisscrossed the Atlantic and back, the Pop Up Flea will alter our shopping habit once again with its very first Spring season venue. After a number of requests from both shoppers and fans, the temporary marketplace for menswear will be hosting the Pop Up Flea New York … READ MORE

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Kanye West x adidas – Delayed Till 2015?

The world took notice when Kanye West announced a June release date for his adidas YEEZi project earlier this week. It turns out the announcement was only intended for adidas employees. If you recall, West put on a electrifying show during the adidas Global Brand Conference earlier … READ MORE