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Tupac Shakur “Holler If Ya Hear Me” Musical Coming to Broadway NYC

With the current revival of “Annie” coming to a close, another musical about a hard knock life will take its place at New York City’s Palace Theater this summer. Centers on several fictional characters and their often tumultuous lives in the inner city, the new musical “Holler … READ MORE

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Dwight Howard, Patrick Beverley, and Omri Casspi Moshe welcome Jeremy Lin to adidas Basketball

Instead of an official press conference, Houston Rockets‘ Jeremy Lin decided to delivered the news of his new partnership with adidas Basketball personally via social media. With help from fellow adidas brethren and Houston teammates Dwight Howard, Patrick Beverley, and Omri Casspi Moshe, Lin created a somewhat … READ MORE

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Jeremy Lin Signs with adidas Basketball

As the ink dries on their newly formed partnership, adidas today officially announces that Jeremy Lin has joined their star-studded adidas basketball roster. Including teammate and seven-time NBA All-Star Dwight Howard and the likes of Derrick Rose, John Wall, and Damian Lillard, adopting Lin into the adidas … READ MORE

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Vin Diesel Confirms Fast & Furious 7 To Be In Theaters On April 10th, 2015

While emotions were still raw from a private funeral for actor/friend Paul Walker, Vin Diesel decided to share a sliver of good news with his 5 million plus Facebook friends last night, that Fast & Furious 7 will be in theaters on April 10th, 2015. On the … READ MORE

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Nike – 2014 Winter Olympics in Sochi: Team USA Collection

More than just a simple endorsement, there is a certain pride when you outfit a national team for an international sporting event like the upcoming 2014 Winter Olympics in Sochi, Russia. After Ralph Lauren’s unveiling of its Team USA uniforms for opening & closing ceremonies and The … READ MORE

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Kanye West Confirms His adidas Collaboration Will Launch in September 2014

Still feeling slighted after Nike‘s refusal to pay him for his Air Yeezy collaboration, Kanye West continued his rants against the Beaverton-base company during a recent radio interview. While on air with Chicago’s B96 96.3 FM’s Stylz & Roman, the artist went on to confirm that his … READ MORE

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Instagram Direct – Private Sharing Between Friends

For all you Instagramer’s out there, we have a bit of exciting news for you: your favorite photo-sharing app now allows in-app, direct messaging with your friends and groups of friends. While this seems like a little win, this is a pretty big deal given the fact … READ MORE

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Gal Gadot Cast As Wonder Woman In Upcoming “Man of Steel: Batman vs. Superman” Sequel

Maybe a move to repair its reputation among fans after (wrongfully) casting actor Ben Affleck as the next Batman, movie studio Warner Bros. announced on Wednesday that Gal Gadot will be Wonder Woman in the upcoming Man of Steel: Batman vs. Superman sequel. A winner of the … READ MORE

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DRAKE Joins The Jordan Brand Team

Seemingly unfazed by Kanye West’s defection to adidas from its parent company Nike, Jordan Brand announced the newest member to its Team Jordan family, rapper DRAKE, last evening. During the Portland, Oregon leg of his Would You Like A Tour? DRAKE was on hand to unveil two … READ MORE

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Run-DMC x Keith Haring x adidas Originals – Christmas in Hollis

Back in 1987, a Christmas-themed album dropped that offered contemporary takes on various holiday standards. Entitled A Very Special Christmas, the collection of songs featured chart-topping artists ranging from Madonna to Bruce Springsteen, and it came packaged in an album cover designed by Keith Haring. One of … READ MORE

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Kanye West and adidas Partnership Officially Announced

Letting much of the initial hype subside after Kanye West announced it last week, adidas finally confirmed its new deal with the outspoken hip-hop artist. In a brief official statement, the brand with the Three Stripes welcomed “one of the most influential cultural icons of this generation, … READ MORE