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Giveaway Winner: Dave’s Wear House x Freshness – Another Whip Bicycle in Matte Iridescent Blue

With the introduction of bike sharing programs like New York City’s Citi Bike and pristine riding machines all around, we thought it would be somewhat of a challenge to locate a truly SHITTEST, CRAPPIEST, MOST AWFUL BIKE for our giveaway contest with Dave’s Wear House. We were … READ MORE


The Wild One: Around US Running – Road To Reality | By Noriaki Endo of DEVILOCK

For Japanese designer and entrepreneur Noriaki Endo, the date “November 11″ signified many important moments. It was on November 11, 1996, that the then 25-year-old Endo established DEVILOCK, one of the first fashion entity in Japan that crossed into streetwear, graffiti, DJ culture, death metal rock, hip-hop, … READ MORE


Star Wars: Episode VII Set For December 18, 2015 | Release Date Confirmed

In a short statement released earlier this afternoon, Lucasfilm and Disney confirmed that Star Wars: Episode VII will be in theaters around the globe on December 18, 2015. With some last minute changes in place, including the re-writing of Michael Arndt’s film script by Lawrence Kasdan and … READ MORE


GIVEAWAY REMINDER: Dave’s Wear House x Freshness – Another Whip Bicycle in Matte Iridescent Blue

Just a friendly reminder that there are only 12 hours left before we end the Dave’s Wear House x Freshness – Giveaway Contest of a FREE Another Whip Bicycle in Matte Iridescent Blue. To enter, simply follow the 3 simple steps described below. Also, be sure to … READ MORE


Nicolas Ghesquière to replace Marc Jacobs at Louis Vuitton

Hear the news! Legendary luxury brand Louis Vuitton has appointed Nicolas Ghesquière to be the new artistic director of Louis Vuitton womenswear, effective immediately. His first show for Louis Vuitton is set for March 2014. The appointment is not a surprise as Ghesquière’s impressive 15-year tenure as the creative director … READ MORE


Jordan Brand Adds Victor Oladipo, Otto Porter Jr. and Cody Zeller to Roster

The old adage that good things come in threes is definitely true for Jordan Brand, who today announced the addition of three new athletes from the 2013 rookie class. Those players — Victor Oladipo, Otto Porter Jr. and Cody Zeller — represent three of the top four … READ MORE


Allen Iverson Officially Announces Retirement

Nope, he wasn’t talking about practice. Allen Iverson formally announced his retirement from basketball today in Philadelphia, stating that he had lost the desire to play. The 38-year-old had not played in the NBA game since Feb. 20, 2010, during a brief second stint with the Sixers. Of … READ MORE


UNIQLO UT Names NIGO As Its New Creative Director

UNIQLO of Fast Retailing Co. Ltd has released an official statement naming NIGO as the creative director for its U.T. line. Having left his own Japanese street wear brand, A Bathing Ape, this past April, NIGO’s venture into Japanese lifestyle brand UNIQLO will be a welcome change for … READ MORE


Ralph Lauren – 2014 Winter Olympics in Sochi: Team USA Uniforms

Originally a source of pride for American fashion giant Ralph Lauren, its Team USA uniforms for the 2012 Summer Olympics in London were overshadowed by criticism when news outlets revealed the clothing were made oversea instead and in countries like China. Not wanting to repeat the same … READ MORE


GIVEAWAY: Dave’s Wear House x Freshness – Another Whip Bicycle in Matte Iridescent Blue

WIN A FREE BIKE!! With the season of gifting and charity just a few months away, we at Freshness decided to ratchet things up to speed a bit. Together with Dave’s Wear House here in New York City, we will be hosting a new giveaway. The prize, … READ MORE


Jeremy Scott Named Creative Director at Moschino

30-year-old Italian fashion house Moschino has announced Jeremy Scott as its new creative director. It’s the rag trade’s ultimate rags-to-riches story, as the 39-year-old American designer formerly worked as an intern at the luxury brand famous for its playful aesthetic. Scott will succeed Rossella Jardini, who’s been at … READ MORE