
Brooklyn-based OUTLIER focuses on making tailored performance apparel for the everyday cyclist. Taking facts well known to the cycling world, including the importance of clean cuts and durable fabrics, OUTLIER built their Keirin Cut and Slim Dungarees using the supple and “self-cleaning” qualities of Workcloth’s Doubleweave Canvas, which allows you to wear these pants everyday without fear of the weather or spills, whether in the saddle or not. Both pairs come in a five pocket design, but keep the other details to the essentials. The Kerin arrives in a black colorway while the Slim in an indigio blue. Check out more looks at these two rugged, but casual cuts after the jump, which are available on the OUTLIER online shop or at participating retailers nationwide.

Japanese street-style magazine Samurai has gotten together with Swagger on a capsule collection built with a strong foundation of casual menswear essentials and accessories imprinted – both literally and figuratively — with the Swagger trademark. There are denim woven shirts finished with colorful paisley trim and the Swagger logo in tonal block letters across the back, plus matching denim shorts with identical design elements in the same relaxed silhouette. The recurring paisley motif appears on a logo pocket tee in white and navy colorways, as well as the requisite accessories program made up of snapback cap, tote bag and bandana. Check out detailed shots of the entire range following the click.

More than just a partnership, the Brazilian National Football Team and Nike share a common ethos of tenacity on or off the pitch. That bond is also evident in the latest Brasilian National Football Team kits for the 2012-2013 season. In reference to Jeitinho Brasileiro, or The Brasilian Way, a spirited motto which has made the Brazilian National Team the most successful in modern history of soccer, the new kits encompassed the Brazilian national colors of bright yellow, royal blue, hints of white and green.
For the home kit, its the Amarelinha, or Little Yellow One, a signature beloved by the team’s fans. Similar to the previous kits by Nike, plenty of hidden accents meant to be inspirational statements for the players. Along on the inside of its green cuff, the jersey pronounced Nascido Para Jogar Futebol, or Born To Play Football, in the form of Pichacao, a graffiti born out Brazil’s inner cities. Another hidden addition is the Brazilian football federation crest designed by artist Don Torelly. Strategically printed on the inside back of each shirt as a show of support from the federation to its players.
Not limited to the graphic aspects, designers at Nike took the liberty to apply innovative construction on the kits as well. Lessen the company’s environmental footprint, each jersey is made from at least 96% recycled polyester while the shorts is 100%, a total equivalent to 13 recycled plastic bottles. A new double-knit construct means the new kits are 20% stronger than the previous editions. Yet, its still 23% lighter.
In addition to the new National Team Kits, there will be a complement of accessories, training gears, and products for fans available too. Look for the new Brasilian National Team kits at soccer specialty retailers near you in the coming weeks.

American heritage brand Filson is apparently looking to up their pedigree with the younger crowd, recruiting Richard Chai as a creative designer for a partnership that will span several seasons. Their gear has been exemplary of quality outerwear made here in America since their inception over a century ago, but recent moves like this and their increased involvement on collaborative projects suggests that they have their eyes on the streetwear set. Chai’s first influences on the label will manifest next week at his runway show on February 9th at 11:00am at Lincoln Center here in NYC. Beyond that, stick with Freshness as the year unfolds to get looks at the latest Filson gear produced under the reign of Richard Chai.

Founded in 1958, ELKA is a rainwear specialist from Denmark, known for outerwear that can withstand extreme conditions. In celebrating the 10th anniversary of the Parisian creative studio La MJC, they have teamed up with Norse Projects to produce this exclusive jacket commemorating the anniversary. The most noticeable feature of the jacket is the tricolor break up of the panels, representing the French national colors. A slight modification was made to the original jacket – shortening the silhouette, adjustable cuffs, breathable lining, and drawcord hood – for a modern aesthetic. Inside, there is a three brand logo stamped to authenticate the collaboration. This jacket have just arrived at the Norse Projects online store, so grab it while it lasts.

APPLEBUM is paying homage to the fallen star – Ol’ Dirty Bastard – of the Wu-Tang Clan, in their latest Stars & Stripes Sweat Hoodie from their Spring/Summer 2012 collection. The whole layout of the hoodie oozes 90′s streetwear style, composed of a simple photo print on the chest of the black hoodie. Method Man is also an iconic member of the Wu-Tang Clan, dressed in all black draped over by an upside down American flag. A modern touch to the classic silhouette is the metal details on the ends of the hood drawstring, complete with the APPLEBUM etching. Head over to APPLEBUM online store to pick this item up.

If there was an ideal term for a general description, it would be rambunctious celebration. Again with a stroke of ostentation and bombast, Jeremy Scott continues his partnership with adidas Originals for Spring/Summer 2012. Unlike some of his past collections, there is actually a cohesiveness to the design theme for this upcoming collection. Cue in on the growing interest on Americana, Scott elaborated on American cultural icons with his signature abandonment of popular perceptions. Who said a cowboy can’t wear a pair of sneakers if he wants to? How about a sequin football jersey for Super Bowl weekend? Or a strait jacket in the colors of Stars and Strips? Rules of political correctness need not apply, outrageous mixed with a dosage of fun dictate each items, from the JS MEGA Softcell Cowboy Boots, the Fringed Track Jacket, to the nearly infamous American Flag Strait Jacket. Nothing is off limits. Then again, isn’t that the reason why fashion is fun?
The adidas Originals by Jeremy Scott Collection for Spring/Summer 2012 is available now with more additions to come in the following weeks.

As the official outfitter of the NBA, adidas had the privilege of designing the uniforms for the upcoming 61st NBA All-Star Game in Orlando. This year marks the 20th anniversary of the last time the NBA had its All-Star Game in Orlando, and the design team at adidas is paying tribute to that memorable game with jerseys featuring oversized block lettering similar to the 1992 jerseys. They’re also adorned with dip-dyed hardwood heather patterns that recalled the floor of the old Orlando Arena, as well as gold accenting and three silver stripes that provide a complementary bit of sheen to the tonal blue and red uniforms. Check out detailed looks following the click.

When it comes to meticulously crafted backpacks, jackets, and the like, you already know Nanamica is all about it. A quick peek through the Freshness archives will you know how much work they’ve putting in over the past couple of months, whether it be teaming up with North Face or giving their own in-line designs a nice Gore-Tex boost from time to time. Fortunately, based on this Autumn/Winter 2012 preview, they look to be sticking with that tried and true formula going forward. Hit the jump to check out the range of stuff that should start hitting stores once the summer expires. And of course we’ll keep you up on when Nanamica’s latest does drop, impacting in spots like the Tres Bien Shop.

This Windshell Jacket marks the third collaboration project between Tokyo-based atmos and outdoor company Marmot from Colorado. Even though Marmot makes technical wear for extreme conditions, this jacket is a light shell model that would be perfect for city use. The black body is accented by multi-colored details–a signature of atmos–on the underarm, zippers and zip pulls. Ventilation is integrated on the underarm and underneath the back yoke to control excess moisture inside the jacket, while the outer shell is both water and wind resistant. This jacket is planned to drop around early March, and they are taking pre-orders on the atmos online shop at the moment.

Tokyo-based streetwear giant Nitraid is seeing green this season, as evident by the images from their Spring/Summer 2012 collection lookbook. Nitraid fans will already know that the company prepares a special camouflage design each season, and this season’s original pattern is entitled Dope Forest. An ample amount of pieces feature this custom weed pattern, including outerwear, tops, t-shirts, pants, shorts, head wear, and bags. This season also includes plenty of collaboration caps and hats with New Era, along with a wide range of accessories, such as ash trays, lighters, mugs and even goggles. Preview the extensive collection after the jump and head over to your nearest Nitraid account to pick up these items.

Following up the new releases from SOPHNET. and uniform experiment, the latest items from F.C. Real Bristol will make their way into stores, the last of the trio of brands under the SOPH. empire. This season’s theme, Union Jack, might be the most straightforward from the soccer-inspired brand. With the London Olympics being held later this year, the UK supporters may want to invest in these tracksuits. The designs incorporate the Union Jack, Scottish flag, and English flag logos on the back of the Warm Up Jackets, accompanied by matching Warm Up Pants. The new season pieces will be released this Saturday, February 4th at all F.C. Real Bristol accounts across the globe.


