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HYPE – “Monochrome” Collection | ASOS Exclusive

Founded in the summer of 2011 in a bedroom in Leicester, the HYPE. brand has exploded from its humble beginnings almost exclusively through word of mouth, and the latest collection makes good on its “Monochrome” title, featuring apparel and accessories finished in contrasting black and white shades. … READ MORE


Patta – Spring 2014 Collection | Delivery 1 Lookbook

For Spring 2014, Amsterdam’s Patta debuts delivery 1 of the new season, featuring the high-quality basics we’ve come to expect from the retailer’s premium in-house brand. Along with the requisite graphic tees and pullover cotton fleece hoodies, there are standout pieces that take the form of heavyweight … READ MORE


10.DEEP – Spring 2014 Collection – Delivery 2 | Available Now

After a quick stopover in the Far East, 10.DEEP’s designer Scott Sasso took inspirations closer to home for Part 2 of the Spring 2014 Collection. With obvious influences from Hagia Sophia, the once great Orthodox Basilica and Imperial Mosque in Istanbul, Sasso meticulously combined design elements from … READ MORE


Rocksmith Spring 2014 Delivery 2 – Featuring August Alsina

Delivery 2 of Rocksmith‘s Spring 2014 collection features lighter fabrics for the warmer months ahead, adorned with textile patterns like a distinctive Fuji Bandana print that blends classic Japanese iconography with a fashion forward vibe. It appears on pieces ranging from pullover hoodies to raglan-sleeve tops, while accompanying … READ MORE


Ronin – Spring 2014 Collection Lookbook

New York-based indie streetwear brand Ronin has launched its highly anticipated Spring 2014 collection, featuring a seasonally appropriate baseball jersey as one of the key pieces from the range. Built with 14oz double-knit polyester, the Shi Ni Baseball Jersey comes in basic black and grey colorways, featuring Ronin … READ MORE


Moncler W Spring/Summer 2014 Collection styled by END.

Representing a collaboration between Italian heritage brand Moncler and the technically proficient Japanese fashion brand White Mountaineering, Moncler W blends the best of both brands, which means incorporating performance materials and detailing with classic, elegant design. Moncler W’s Spring/Summer 2014 collection is styled here by premium retailer … READ MORE


Kanye West Confirms adidas Yeezy Release Date Set for June 2014

Elaborately staged like one of his concerts, Kanye West rallied hundreds of adidas employees earlier today as the Trefoil brand kicked of its 2014 Global Brand Conference. Dressed in all-black with the exception of a pair of pristine adidas Originals Stan Smith, the hip-hop powerhouse not just … READ MORE


Sneaker Con Washington DC/DMV – April 2014 | Event Recap

Nearly broke the attendance record set by Sneaker Con NYC last year, fans by the thousands rushed over to Saturday’s Sneaker Con event in Washington DC. To alleviate the line-up and wait time, organizers decided to move the venue this season to the cavernous Prince George’s Sports … READ MORE

the POOL aoyama - New Select Shop by Fujiwara Hiroshi 09

the POOL aoyama – New Select Shop by Hiroshi Fujiwara

Innovative shop fittings are less common these days, as plenty of ideas have been tried and tested around the world. Although, this new concept store in Aoyama district of Tokyo takes the cake for its creative use of an abandoned pool in a private residential building. It … READ MORE