The contribution from the good people at atmos for Reebok‘s 25th Anniversary Workout series is a fairly high-concept one: they gave the shoe a stark white colorway, meant to resemble an eggshell, as the Workout is undergoing a second birth as a lifestyle fashion sneaker. They also finished the shoe’s exterior with glow in the dark properties, inspired by the “mystical feelings” that coincide with the witnessing of a new life. It’s a nice thought, especially when there’s mention of the Workout “glowing on a new stage,” but we’re also pretty sure the guys at atmos just really like making sneakers glow in the dark. Check out additional looks of the very clean design following the click. via: HS

The crew at Beatnic, located in the heart of downtown Fullerton in Southern California, took a unique approach in tackling the Workout 25th Anniversary project. Their design took inspiration from another iconic Reebok style, the OG colorway of the Insta Pump Fury, and in fusing the two models they created a shoe that blended a traditional silhouette with one that broke new ground, while applying vivid hues to a sneaker typically finished with subdued, tonal colors. When the guys’ proposal to add a Pump function to the shoe ultimately fell through, they added weld dots along the toe and heel to give the impression of added air. Check out more looks of the Beatnic version of the Reebok Workout following the click. via: HS

Converse continues its mission to support independent music. The latest unsigned band to be profiled as part of Converse Rubber Tracks’ short film series is the Brooklyn-based trio Jumpers. In their “Oh, Hello” segment, drummer Tim McCoy, bassist Turner Stough and singer/guitarist Mary Page discuss how the three came together and why it’s great to be a band in a big city with a thriving music scene (they cite a sense of community and the ever-present inspiration to become better musicians). The accompanying “Track of the Week” clip provides a behind the scenes look at the recording of Jumpers’ infectious song “Fireworks.” Check out both videos following the click.

Having come together on two separate t-shirt collaborations last years, Twelve Bar has partnered once again with L.A.-based rapper Casey Veggies and his Peas & Carrots International crew on a pair of selvedge denim jeans. Crafted from 12 oz Japanese indigo denim in Twelve Bar’s relaxed Skywalker silhouette, the jeans feature both the Peats & Carrots logo and Twelve Bar signature heart trademark embroidered on the left back pocket, as well as a Twelve Bar-branded logo patch. Checkerboard pocket bags and red-line selvedge round out the details. There are currently only three pairs in existence, made exclusively for the Peas & Carrots family, but a general release may be coming later in the year.

Scheduled to preview at various snow sport trade shows around the world, the Pirelli Pzero x Burton Snowboard Limited Edition is the most recent venture for both fashion label and snowboard label. A first for Pirelli Pzero, the fashion branch of tire industry titan Pirelli, the collaboration for Winter 2012 – 2013 consists a complete package of board, bindings, and a pair of 2013 Burton Ion Boots, the focal point of the collection. By utilizing Pirelli’s experience on creation of tires, the company formulated a specific rubber compound made for the demands of snowboarding. Burton then added the compound into the outsole of Ion Boots, thus made a performance driven yet extremely comfortable footwear. In addition, the Ion Boots will include special tread patterns designed for superior traction, another feature thanks to Pirelli’s extensive work on snow tires.

Aside from the Burton Ion Boots, this limited collection will encompass a Burton Mystery snowboard, each custom made to be the lightest on Burton product portfolio. Rounding off the pack is the Pirelli Burton Diode EST bindings, which is again the lightest among its peers thanks to its cutting edge construction. All will feature yellow-gold pinstripes and accents on polished black backdrop, in reference to the motorsports world of the 1970s era. Set to be available Pirelli Corso Venezia in Milan this coming August along with select Burton retail locations around the world.

Pirelli Corso Venezia
Corso Venezia, 1 | Map
20121 Milano, Italy

Release Date: Early August 2012

atmos have dug up a gem from the Reebok archives, reviving the much sought-after Insta Pump Fury Eastbays. They were originally launched in 1996, yet the production of these sneakers was surrounded by problems, providing plenty of headaches for the online retailer, Eastbay. However, this piece of footwear eventually made it into their inventory, gaining popularity amongst the sneakerheads. If you missed the opportunity to pick up the original pair, here is your chance to snatch up these retro sneakers. These shoes will be dropping around early March and pre-orders can be made at atmos online shop right now.

At the start of the year, we saw OriginalFake and fragment design team up to release the Girl Circle Pink T-Shirt. Here is the second installment from the Tokyo-based brands, and this time they have taken another piece of artwork from KAWS for their t-shirt graphic. The Girl Bending T-Shirt takes a similar route in terms of design, with the monochromatic artwork on the front and the fragment design lightning logo printed over it in blue. There will be limited quantities produced, and it will be sold exclusively at the OriginalFake store in Tokyo. The launch of the t-shirts will take place this Saturday, February 11th.

OriginalFake
5-3-25 Minami-Aoyama Oh Bldg. B1 FL | Map
Minato-ku, Tokyo Japan
TEL #: +81-03-3499-3333

They are of different genders, races, religions, sports, interests, ages, even nations. Yet, they are connected by one reason – cancer. While grim, their shared afflictions, struggles, and grievances also gave them a collected strength and resolve to see the end of the disease. In bring hopes to the other 28 million cancer survivors and their love ones, Nike announced Team LIVESTRONG. Along with seven-time Tour de France winner and cancer survivor Lance Armstrong, a group of world class athletes, each affected by the disease directly or indirectly, will join the fight in education, prevention, and research for a cure. You too can be a part of the movement, simply show your support or share your story via Twitter at @NIKELIVESTRONG or on Facebook at www.facebook.com/nikelivestrong. With the current advancement in treatments, a diagnosis is no longer the end but the beginning.

Designers Roy Norton and Tom Kasher were dreaming up a Triumph Motorcyle concept that blended a retro theme with modern elements while they were still in university. Once the two landed positions at motorcycle design studio Xenophya following graduation, they reached out to Triumph Product Manager Simon Warburton, who liked the pitch he heard. He subsequently drafted a brief requesting “a bike based around our 865cc air-cooled parallel twin, styled to appeal to younger riders.” The guys took inspiration from cafe racers, bobbers and past Triumph bike models and crafted a Speed Twin Concept with the base of a Triumph Bonneville, restyled and now featuring girder forks for a retro feel. Barbour cloth was used on the seat fabric and grips for an added dose of style, while the filler cap and instruments were also redesigned. The resulting motorcycle seen here was created using a combination of model board, foam and automotive styling clay. It has since been successfully remade into a full-scale model with Firestone tires, inverted levers and Thruxton brakes, ensuring that future designs by Roy and Tom are more than likely to reach the production stage. Click through for more looks. via: Bike EXIF

However fleeting it was, millions of football fans around the globe saw a glimpse of JS Music Notes tracksuit by adidas Originals and Jeremy Scott during last evening’s Super Bowl Halftime Show. Originally set for a March 2012 release date, the lively outfit looked perfectly next to LMFAO, Nicki Minaj, M.I.A., and star of the show, Madonna. Perhaps you will see the ensemble once again at this weekend’s Grammy Awards Ceremony. And if not, you can catch it at select adidas Originals retailer next month.

Protect yourself from the elements in style with this Carhartt WIP x London Undercover folded umbrella. Finished in a handsome brown-based camouflage pattern, the foul-weather accessory comes in a compact sleeve with metal clip, as well as a special double-branded London Undercover x Carhartt tube. Branding on the five-panel umbrella itself comes in the form of a blown-up Carhartt WIP logo in white, plus Carhartt and London Undercover trademarks engraved on the wooden handle. Click through for more looks, then find the umbrella in stock now at London Undercover’s online store.

Marni‘s collaboration with H&M doesn’t release until March but a new commercial for the collection, directed by Sofia Coppola, gives viewers a taste of what’s to come. Shot in Marrakesh, Morocco, and set to the dulcet tones of Roxy Music’s “Avalon,” the clip follows British actress Imogen Poots as she traipses around the sun-drenched landscape while showing off pieces from the collection, all of which are dressed in Marni’s signature bold prints. In an accompanying behind the scenes video, Coppola explains she took on the project because she’d never worked before on a project centered around fashion, and that she admired Marni because the brand has its own distinct look. Check out both videos after the click, and look for the Marni collection to land at select H&M stores starting March 8th.