Just last month, we gave a preview of the Carhartt WIP Spring/Summer 2012 collection through the teaser video produced by Alexander Basile. Now Carhartt WIP is unveiling the whole collection in their comprehensive lookbook. It goes without saying that the pieces from the upcoming season is heavily influenced by the work wear tradition of the Carhartt, yet these pieces effortlessly bridge the gap between fashion and utility wear. Included in this season are wide variety of rugged garments from outerwear to t-shirts and head-wear to pants. The full collection is already available on the Carhartt WIP online store right now and no doubt their international stockists have taken delivery as well.

HEADPORTER PLUS has launched their Spring/Summer 2012 collection preview on their website in anticipation of their delivery next month. The range consists of staple pieces such as outerwear, shirts, t-shirts, denim, pants, shorts and belts. As with their past collections, each piece features minimal branding, placing the focus more on its construction and silhouette. Basic designs are highlighted by the selection of high quality fabrics, and the first delivery will be taking place starting February. These pieces will be available at HEADPORTER PLUS stockists around the world, as well as the -atelier- HEAD PORTER store in Tokyo.

-atelier- HEAD PORTER
1-6-14 Jinnan | Map
Shibuya-ku, Tokyo
Japan

Despite the hit of a brisk, 20 degree, winter gust outside, daffodils are blooming in full at PROJECT New York. Hence, the unofficial pronouncement of the trade show season arrival. While bigger is not always better, PROJECT is about still being able to position a balance between an expansive layout and a feel of a workshop among artisans. As an incentive for the overworked buyers and fashion media editors, free amenities such as haircuts and coffee (aka liquid black gold) are brief breaks from the hectic pace of the market. If you’re a buyer, store owner, or industry insider, stop by 82 Mercer Street in SoHo, New York, from today to Wednesday.

Photography: Poe for Freshness

PROJECT New York
82 Mercer Street | Map
New York, NY 10012

Event Date: Now – January 18th, 2012 (Wednesday)

Founded in 2006 in the Australian seaside town of Byron Bay, AFENDS is a nascent fashion label that draws inspiration from the crew’s personal interests. As marketing manager Kent Wright explains, “We are young, creative, artistic surfers, skateboarders and music lovers so that has become the meaning behind the label.” The brand has opened up four concept stores in Byron Bay, Sydney and Melbourne, as well as Kuta, Bali, in Indonesia. In the next few months AFEND is planning to stage invasions into the U.S. and European markets. Notwithstanding the impending global assault, Wright remains admirably grounded: “We just want to keep living in Byron and making clothing that we dig.” Check out the 2012 video lookbook for the men’s collection following the jump.

If there ever was a quintessential streetwear brand, then Supreme is it. Despite founder James Jebbia’s longstanding rejection of that category, the label has been a model within the industry, maintaining the uber-cool aesthetic that emanated from their roots on Lafayette during their nearly two-decades of global prominence. Yet despite their obvious importance and influence within the culture, the behind the scenes info has been kept to a minimum thanks to Jebbia’s weariness to dilute the mystique that has always been part of the Supreme appeal. The latest in the small list of folks who have managed a sit down interview with the man is Alex Hawgood, who breaks open a bit more of the background in his piece Inside Supreme: Anatomy of a Global Streetwear Cult. The two part story gets at the mind behind the brand, and is a must-read for anybody who has ever ogled a piece of box logo laden apparel. Follow us after the jump for some images from the Supreme lineage and check out Part 1 and Part 2 over at The Business of Fashion.

When it comes to vintage clothing, Japanese retailer WAREHOUSE can be classified as an expert in the game. Not only are they the stockists of various new and vintage American brands, but they are also producers of their own in-house label by the same name. One of their key materials is their own denim, created from extensive research and development. WAREHOUSE is partnering up with Clarks Originals to design a pair of limited edition Denim Desert Boots. The footwear is constructed from their signature indigo denim on the uppers, detailed by a brown leather trim. These shoes are currently in stock at end clothing in UK.

End Clothing
4-6 High Bridge | Map
Newcastle Upon Tyne
NE1 1EN, England

Occasionally you will hear folks balk at the high cost of premium denim. At EDWIN however, that cost is directly relate to the custom made nature of its denim. With help from its tireless technicians, called denim engineers for their expertise, and custom made machinery, EDWIN utilized an artisanal methodology in the creation of its premium denim, some 35 years before the word “artisanal” exist in consumer’s dictionary. Here is a glimpse at the heart, soul, and sweat, that goes into each pair of EDWIN denim.

SOPHNET. is launching a single item from their Spring/Summer 2012 collection ahead of schedule to commemorate the new year. It is a pleasant surprise for denim fans, who are looking for good quality jeans to get them through the cold winter. These Non Washed Slim Denim Pants are made from 100% cotton, raw denim in indigo color. Its stitching is made up of orange and yellow threads, alternatively sewn on each panel. Small parts such as the top button, zipper fly, rivets, key ring and rear buckle are unified in silver, contrasting the dark pants. Underneath the leather patch on the back of the jeans, a yellow tag is stamped with X-146, indicating the denim fabric used on this item, next to the SOPHNET. logo. These jeans are already available at SOPHNET. dealers Japan wide and at NOA’S ARK in Japan.

Three key concepts inspired the upcoming Spring/Summer 2012 collection from Stone Island. These concepts and thoughts were New Brutalism, Tessellation and Aircraft Carrier, providing depth to the design and construction of the garments. New Brutalism spurred in the 50′s and its raw, functional architecture style is translated on intarsia, pockets, zips and the functional construction of the pieces. Tessellation is a term used for mosaic or tiles that makes up geometric design on a surface and this is evident on the graphic patterns on the items. Lastly, the Aircraft Carrier refers to the influence from the military uniforms worn by the officers who worked on the aircraft carriers. As with each collection, this season’s pieces also make use of the specially treated fabrics which are developed for Stone Island. Click after the jump to preview the full lookbook.

Primitive team rider Carlos Zarazua recently returned from Spain with assorted video footage of the California native showing off impressive ledge work at a variety of locales, both abroad and at home. The stateside clips are culled from shoots taken from L.A., New York and points in between, and feature cameos from the likes of Paul Rodriguez, Torey Pudwill and Justin Schulte. Set to the holiday classic “Christmas (Baby Please Come Home),” the video marks the official debut of the Primitive YouTube Channel. Check out the full video of Carlos in action after the click.

So, remember when we said earlier today that Jeremy Scott might be heading in a darker direction with his upcoming adidas Originals collabos? Taking a peek at the lookbook for his Spring/Summer 2012 collection reveals all over sequined shirts, a gold-winged jacket, and a purple leopard print kimono with the image of a surfing gorilla printed on it. So what we’re saying is, we’d like to formally strike that prediction from the record. Scott’s apparel range previewed here very much builds on the themes from his sneaker lineup, with a lot of the familiar imagery crossing over; some of the shirts straight up spot photos of said shoes. Follow us after the jump for the full look at the latest piece in the Jeremy Scott x adidas Originals saga. via kidulty