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Sneaker Con San Francisco/Bay Area – April 2014 | Event Recap

Like its various professional sporting franchises, the Bay Area’s thriving sneakerhead community doesn’t get enough national attention, but the world’s premier sneaker event righted that wrong this past weekend with a stellar outing in Richmond, California. This was the first Sneaker Con in the Bay Area — … READ MORE

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Kanye West x adidas – Delayed Till 2015?

The world took notice when Kanye West announced a June release date for his adidas YEEZi project earlier this week. It turns out the announcement was only intended for adidas employees. If you recall, West put on a electrifying show during the adidas Global Brand Conference earlier … READ MORE

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Daniel Arsham – “Kick The Tires and Light The Fires” Exhibition Recap

Daniel Arsham‘s latest exhibition opened last week at OHWOW gallery in Los Angeles, attracting wide gamut of audiences. The exhibition was titled Kick The Tires and Light The Fires, a study of American pop culture in his signature sculptural and two dimensional work. Arsham recreated NBA basketballs, … READ MORE

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Kanye West Confirms adidas Yeezy Release Date Set for June 2014

Elaborately staged like one of his concerts, Kanye West rallied hundreds of adidas employees earlier today as the Trefoil brand kicked of its 2014 Global Brand Conference. Dressed in all-black with the exception of a pair of pristine adidas Originals Stan Smith, the hip-hop powerhouse not just … READ MORE

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Sneaker Con Washington DC/DMV – April 2014 | Event Recap

Nearly broke the attendance record set by Sneaker Con NYC last year, fans by the thousands rushed over to Saturday’s Sneaker Con event in Washington DC. To alleviate the line-up and wait time, organizers decided to move the venue this season to the cavernous Prince George’s Sports … READ MORE

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Nike Air Max Day “To Infinity and Beyond…” Tribute by Coolrain

From special releases to sneaker customization, Nike ushered its first Air Max Day last week with various festivities worldwide. This also included many one-of-the-kind exhibition such as the one done by toy designer Coolrain for Nike Korea. To highlight its lighter-than-air feel and space age design, Coolrain … READ MORE

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LeBron James x Sprite 6 Mix UNKNWN Launch | Event Recap

Few people can claim to have their very own mass market soft drink and fewer have claimed success. Sprite may have an instant hit on their hands with a new flavor created in collaboration with LeBron James called Sprite 6 Mix. The two brands have enjoyed a … READ MORE

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Stussy x Heel Bruise – “Under The Radar” Japan Tour | Video

The Heel Bruise “Under The Radar” Japan Tour marks a huge milestone for the founders, Richard Mulder and Nick Joseph; together, with support from Stussy, they have taken their photo exhibition series to Japan. Rather than hold an exhibition in Japan’s capital, Tokyo, they embarked on a … READ MORE

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Nike Free – 2014 Greater China Media Summit | Event Recap

Like the growth in popularity the sport of running experienced during the 1970s and 80s in the US, Nike sees a similar trend in China now. For that reason, Nike Running hosted its annual media summit for Nike Free in the Middle Kingdom once again. With Aries … READ MORE