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Nike Opens the Liu Xiang Center on its new Greater China Headquarters

In honor of Chinese track star Liu Xiang, Nike Brand President Trevor Edwards formally opened the Liu Xiang Center on its new Greater China Headquarters in Shanghai over the weekend. Joined by other Nike executives, fellow athletes, friend and family, the grand opening marked another chapter in a long-standing partnership between… READ MORE

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adidas Originals ZXFLUX Experience – NYC Pop-Up Shop

Emblazoned with the slogan “Infinite Possibilities” and a giant ZX Flux sculpture as its centerpiece, adidas and adidas Originals opened their first ZXFLUX Experience Pop-Up Shop in New York City last night. Situated at the heart of the SoHo neighborhood and just steps away from the city’s … READ MORE

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Concepts x New Balance NYC Pop-Up Event Recap

To celebrate the launch of the Concepts x New Balance 997 “Rosé,” the two Boston-based brands held a special launch event at the new Concepts x New Balance NYC Pop-Up shop in Tribeca. Attendees were able to preview the Rosé 997 sneaker and Concepts’ new apparel collection, while enjoying music … READ MORE

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NYC Marathon Winners Wear adidas adizero Adios Boost 2

The 44th New York City Marathon was yesterday, and the winners, Wilson Kipsang and Mary Keitany, both finished wearing the adidas adizero Adios Boost 2. With their respective times of 2:10:59 and 2:25:07, the wins mark the 21st and 22nd major race victories for runners wearing the … READ MORE

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Packer Shoes x adidas Originals #OurSupport Friends & Family Walk

Ahead of the launch of the http://freshnessmag.com/2014/10/21/packer-shoes-x-adidas-originals-eqt-running-support-93-sl-80/” target=”_blank”>Packer Shoes x adidas Originals EQT Running Support 93 “SL 80,” the New Jersey retailer held a charitable event that involved the tightly knit sneaker community that Packer has cultivated over the past ten years. Last Sunday’s #OurSupport Friends & Family Walk … READ MORE

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Sneaker Con Chicago – October 2014 Event Recap

This past Saturday saw Sneaker Con return to the great city of Chicago, and the size of the crowd that convened for the world’s premier sneaker event indicated that the usual Chi-Town venue — the Broadway Armory Park — would likely have to be ditched for a … READ MORE

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fragment design x Nike Collaboration Announcement

Images of the trio of footwear styles that comprise the upcoming fragment design x Nike collection have been circulating online for a while now, and over the weekend fragment mastermind Hiroshi Fujiwara held a special press event to formally announce the project. Attendees got a good look … READ MORE

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Alexander Wang x H&M – Runway Debut in New York | Video

We may have gotten a full look at the Alexander Wang x H&M collection yesterday, but attendees at last night’s special launch event got the to view the goods in person. A runway presentation at Harlem’s Armory on the Hudson featured a futuristic track and field motif, while a … READ MORE

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Slam Dunk x Jordan Brand – Hanamichi Sakuragi Hologram Presentation

Nearly eight years after supermodel Kate Moss appeared in a holographic form to close out Alexander McQueen’s Fall/Winter 2006 runway show, Jordan Brand sought to do the same with its new Slam Dunk collaboration. During its 2-day media event in Hong Kong, the House His Airness Built … READ MORE

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Slam Dunk x Jordan Brand – Hong Kong Launch Party | Event Recap

Approximately half a world away in Hong Kong and some 8 hours before Jordan Brand sent out the official press release on its new collaboration with manga/anime series Slam Dunk, selected members of press and media received the rare opportunity to experience the new Slam Dunk x Jordan Brand exhibition… READ MORE

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Apple Design VP Jony Ive Unveils First Phone Design and Lessons from Steve Jobs

For better or for worse, it’s hard to imagine a time when we weren’t attached to our mobile phones around the clock. It wasn’t a revolution that took place overnight, but it was a sea change in how we connected with others and how business got done. … READ MORE