The Nike Sportswear x Parra Air Max 1 Premium was released this weekend at a handful of retailers worldwide including Patta in Amsterdam. Hundreds of avid Air Max connoisseurs, sneakerheads, and Parra fans lined up outside of Patta in the cold weather to try…
Estimated to be the largest boxing event in 17 years, boxer Manny Pacquiao went against Joshua Clottey on Saturday evening and successfully defended his WBO World Welterweight title. With 51,000 people in attendance at the new Dallas Cowboy Stadium, Pacquiao went on the offensive
Hosted by its subsidiary in Taiwan, Nike and Nike Sportswear unveiled the new product offerings for Summer 2010 at a daylong event in the capital city of Taipei. Featured items from several segments Nike will be focusing upon this year, including the upcoming FIFA…
A dreary Friday afternoon did not put a damper on the consuming public as the New York City crowd flocked to the NYC Sample Sale event. A coordination between 5 urban lifestyle labels - 10.DEEP, IN4MATION, ROCKSMITH, Acapulco Gold and skateshop KCDC, the sale,…
One of the notable flurry of activities this week comes from the Nike 6 Collaborations with Brazilian artist, NUNCA. Aside from product releases and drops, Nike also commemorated the releases with a special launch party at Special in Milan.
A quick recap, the Nike…
Now with the official announcement finished, Nike and its Nike Football division are debuting its most popular national football kit at each of its crucial markets, including China. With a hefty serving of Brazilian cuisine and exhibition of football-theme artworks, soccer fans from Beijing…
To celebrate the launch of Omar Salazar’s new signature shoe, Nike SB threw a party in San Francisco, California at the Mezzanine Club. The event had an outer space theme, caterers were dressed up as martians, Omar’s pictures were plasters all over the walls…
Spring anew as snow banks gave way to sunshine. It is also time to consider a fresh wardrobe for the new season. If you are in the market for something new, stop by Reed Annex this week as NYC original Mighty Healthy opened its…
With live broadcast of Italy versus Cameroon served as the backdrop, PUMA unveiled the 2010 Kit for Italy National Football Team (nicknamed Azzurri by fans) on Wednesday, March 3rd. Hosted by Trattoria Cinque in TriBeCa part of New York, over 800 guests enjoyed the…
New York Fashion Week was quite a monumental affair this year. Partly because this is the last season where Mercedes-Benz Fashion Week will be held at Bryant Park (come next season, it will be held at the new Lincoln Centre instead), and partly because…
With the old Battersea Power Station along the wharf bathed in violet lights as the backdrop, Nike Football kicked off its 2010 Football Innovation Summit in London last night with assistance from Real Madrid’s Cristiano Ronaldo. A multi-facet global event which saw media from…
Michael Dupouy and his La MJC crew invaded Los Angeles last night to celebrate the launch of All Gone 2009 at Stussy LA. The event was attended by anyone and everyone within the streewear and sneaker scene including UNDFTD’s Eddie Cruz, CLOT’s Edison Chen,…
We showed you a preview of the Jordan All-Star experience, and the event was nothing short of an Air Jordan fan’s dream. Mr. Jordan himself showed up, along with Jordan brand athletes Carmelo Anthony (who we had the fortune of interviewing last year) and…
Reed Space, Jeff Staple’s Lower East Side shopping destination for all things cool-infused, has been bustling lately. After hosting the very successful launch for LA MJC’s All Gone 2009, the space played house for prodigious videographer, Maestro Knows. As most fans are aware by…
During an epic event such as the World Cup, important aspects often get pushed aside for ones that would generate hype. To reignite interests on the crucial issues once again, sporting giant PUMA created several initiatives leading up to this year’s FIFA World Cup…
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