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New Balance Made In USA “Authors” Collection – Preview Event with Theophilus London

In a pair of pale blue New Balance 998 from the recent “National Parks” pack, hip-hop artist Theophilus London performed several new materials from his upcoming album VIBEZZ during last night’s preview event in New York City. Organized for members of media and special guests, the festivities … READ MORE

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50 Cent Reunites With G-Unit at HOT 97 Summer Jam 2014

The sun had already set on Sunday night when 50 Cent took the stage at Summer Jam 2014, an event hosted by your favorite rapper’s favorite radio station, New York’s HOT 97. Every June, the biggest names in hip hop, past and present, trek out to the … READ MORE

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Converse CONS Weapon – Toronto Event Recap

On Thursday, May 29, Converse took over the Goodfellas Gallery in downtown Toronto, Canada, for special event celebrating the launch of the Converse CONS Weapon Sneaker Collection. Attendees were treated to a close-up look at a special patchwork makeup of the shoe, as well as a collection of straightforward … READ MORE

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Sneaker Con Miami May 2014 Event Recap

The world’s premier sneaker event landed in South Beach this past weekend, and in case you weren’t there, you can check out the Sneaker Con Miami May 2014 event recap below. Considering the venue — a crowded BankUnited Center, a stone’s throw away from the Heat’s home … READ MORE

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Pharrell Williams – “G I R L” Exhibition | Detailed Look

Pharrell Williams has embarked on a creative journey, pushing the envelope of collaborative endeavors. Williams started this creative campaign by launching his second studio album, G I R L, followed by an announcement of his perfume with COMME des GARÇONS named G I R L. We are sure … READ MORE

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Gatorade x KRINK – “Bold and Intense Flavors” Fierce Collection | Recap Video

With the summer heat ticking up the thermometer, thee New York City artist KRINK and Gatorade took the streets and courts to roll-out new flavors from the sports drink maker. A mix of street art and and street ball, the “Expression of Bold and Intense Flavors” event … READ MORE

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ALIFE Sessions – Afrojack | Video

Earlier this month, Dutch DJ Nick van de Wall, better known to his fans as Afrojack, took over the ALIFE courtyard to officially launch the 2014 ALIFE Sessions. While the performance represented a radical departure from previous hip hop-themed shows — featuring the likes of Schoolboy Q, Drake and … READ MORE

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Nike Soccer – 2014 Greater China Media Summit | Event Recap

Designed with the look and feel of an actual team club house, a venue space in Beijing recently played host for Nike Soccer’s 2014 Greater China Media Summit. Together with Simon Pestridge, VP of Marketing for the Nike Greater China region, Martin Lotti, VP of Nike Design … READ MORE

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Sneaker Con Chicago May 2014 Event Recap

Sneaker Con’s are known to draw a crowd, but the latest that just wrapped up in Chicago has got to take the cake when it comes to the number of kicks, vendors, and rare sneakers all under one roof. The event brought over 200 vendors with over … READ MORE

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Michael Jackson’s Hologram Performs and Moonwalks at the 2014 Billboard Music Awards

On a stage set worthy of the late King of Pop, Michael Jackson appeared holographically during last night’s Billboard Music Awards 2014. While there were speculations before the presentation, Jackson’s astonishing performance of his posthumous hit Slave to the Rhythm brought nearly everyone to their feet during … READ MORE

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Diamond Supply Co. x Mac Miller – “Old Jewish Diamonds” Collection

Partnering up with Pittsburgh-raised, Los Angeles-based rapper Mac Miller, Diamond Supply Co. launched the Old Jewish Diamonds collaboration project this past Sunday. The event attracted both Diamond Supply Co. fans and Mac Miller devotees, making it a perfect opportunity to hang out with the famed MC. Four t-shirts … READ MORE