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Kanye West Confirms adidas Yeezy Release Date Set for June 2014

Elaborately staged like one of his concerts, Kanye West rallied hundreds of adidas employees earlier today as the Trefoil brand kicked of its 2014 Global Brand Conference. Dressed in all-black with the exception of a pair of pristine adidas Originals Stan Smith, the hip-hop powerhouse not just … READ MORE

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Sneaker Con Washington DC/DMV – April 2014 | Event Recap

Nearly broke the attendance record set by Sneaker Con NYC last year, fans by the thousands rushed over to Saturday’s Sneaker Con event in Washington DC. To alleviate the line-up and wait time, organizers decided to move the venue this season to the cavernous Prince George’s Sports … READ MORE

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Nike Air Max Day “To Infinity and Beyond…” Tribute by Coolrain

From special releases to sneaker customization, Nike ushered its first Air Max Day last week with various festivities worldwide. This also included many one-of-the-kind exhibition such as the one done by toy designer Coolrain for Nike Korea. To highlight its lighter-than-air feel and space age design, Coolrain … READ MORE

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LeBron James x Sprite 6 Mix UNKNWN Launch | Event Recap

Few people can claim to have their very own mass market soft drink and fewer have claimed success. Sprite may have an instant hit on their hands with a new flavor created in collaboration with LeBron James called Sprite 6 Mix. The two brands have enjoyed a … READ MORE

Stussy x Heel Bruise - Under The Radar Japan Tour Video 01

Stussy x Heel Bruise – “Under The Radar” Japan Tour | Video

The Heel Bruise “Under The Radar” Japan Tour marks a huge milestone for the founders, Richard Mulder and Nick Joseph; together, with support from Stussy, they have taken their photo exhibition series to Japan. Rather than hold an exhibition in Japan’s capital, Tokyo, they embarked on a … READ MORE

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Nike Free – 2014 Greater China Media Summit | Event Recap

Like the growth in popularity the sport of running experienced during the 1970s and 80s in the US, Nike sees a similar trend in China now. For that reason, Nike Running hosted its annual media summit for Nike Free in the Middle Kingdom once again. With Aries … READ MORE

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Oakley – “Disruptive By Design” 30th Anniversary Celebration | Event Recap

While registered officially as a company in 1975, performance optic giant Oakley truly came about a year before when founder Jim Jannard created one of the first working prototype in his garage. Some 600 patents and nearly 30 years later, the company’s fanatical drive to make things … READ MORE

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adidas Originals ZX Family: New Series – Shanghai Launch Party | Event Recap

Just like how the city of Berlin served as a launching pad for adidas Originals’ newest designs, the ZX FLUX, Shanghai became the host city last week for a retrospective exhibit on the entire ZX Family. With help from influencer Edison Chen, his JUICE Shanghai store became … READ MORE

ALIFE Sessions Presents ScHoolboy Q Video

ALIFE Sessions Presents: ScHoolboy Q | Video

Those who were lucky enough to join the newest ALIFE Sessions had the chance to witness the much-talked-about West Coast rapper, ScHoolboy Q, perform in the backyard of ALIFE store. What friends and fans did not see was the interview with Q that took place while his … READ MORE

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Oakley – “Disruptive By Design” Event Dinner at ONE ICON: The Bunker | Event Recap

Affectionately named “The Bunker” by Oakley employees, the imposing global headquarters at ONE ICON showed its “gentler side” last night as the designated starting point for Oakley’s “Disruptive By Design.” With invited guests from five different continents, including a group that flew in straight from the 2014 … READ MORE

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Dwyane Wade and Li-Ning Way of Wade @ Sneaker Con New Orleans | Event Recap

There were already thousands of reasons for sneakerheads to head to Sneaker Con New Orleans last weekend, but there was probably one that stood out: a visit by Dwyane Wade. Wade arrived at the event not only to join the estimated 4,000 other visitors to browse the … READ MORE