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Nike Air Max Day “To Infinity and Beyond…” Tribute by Coolrain

From” target=”_blank”>special releases to” target=”_blank”>sneaker customization,” target=”_blank”>Nike ushered its first” target=”_blank”>Air Max Day last week with various festivities worldwide. This also included many one-of-the-kind exhibition such as the one done by toy designer” target=”_blank”>Coolrain for Nike Korea. To highlight its lighter-than-air feel … READ MORE


LeBron James x Sprite 6 Mix UNKNWN Launch | Event Recap

Few people can claim to have their very own mass market soft drink and fewer have claimed success. Sprite may have an instant hit on their hands with a new flavor created in collaboration with LeBron James called”>Sprite 6 Mix. The two brands have enjoyed a … READ MORE

Stussy x Heel Bruise - Under The Radar Japan Tour Video 01

Stussy x Heel Bruise – “Under The Radar” Japan Tour | Video

The”>Heel Bruise “Under The Radar” Japan Tour marks a huge milestone for the founders, Richard Mulder and Nick Joseph; together, with support from”>Stussy, they have taken their photo exhibition series to Japan. Rather than hold an exhibition in Japan’s capital, Tokyo, they embarked on a … READ MORE


Nike Free – 2014 Greater China Media Summit | Event Recap

Like the growth in popularity the sport of running experienced during the 1970s and 80s in the US,” target=”_blank”>Nike sees a similar trend in China now. For that reason,” target=”_blank”>Nike Running hosted its annual media summit for Nike Free in the Middle Kingdom once again. … READ MORE


Oakley – “Disruptive By Design” 30th Anniversary Celebration | Event Recap

While registered officially as a company in 1975, performance optic giant” target=”_blank”>Oakley truly came about a year before when founder Jim Jannard created one of the first working prototype in his garage. Some 600 patents and nearly 30 years later, the company’s fanatical drive to make … READ MORE


adidas Originals ZX Family: New Series – Shanghai Launch Party | Event Recap

Just like how the city of” target=”_blank”>Berlin served as a launching pad for adidas Originals’ newest designs, the” target=”_blank”>ZX FLUX, Shanghai became the host city last week for a retrospective exhibit on the entire ZX Family. With help from influencer Edison Chen, his” target=”_blank”>JUICE … READ MORE

ALIFE Sessions Presents ScHoolboy Q Video

ALIFE Sessions Presents: ScHoolboy Q | Video

Those who were lucky enough to join the newest”>ALIFE Sessions had the chance to witness the much-talked-about West Coast rapper,”>ScHoolboy Q, perform in the backyard of ALIFE store. What friends and fans did not see was the interview with Q that took place while his … READ MORE


Oakley – “Disruptive By Design” Event Dinner at ONE ICON: The Bunker | Event Recap

Affectionately named “The Bunker” by” target=”_blank”>Oakley employees, the imposing global headquarters at ONE ICON showed its “gentler side” last night as the designated starting point for Oakley’s “Disruptive By Design.” With invited guests from five different continents, including a group that flew in straight from the … READ MORE


Dwyane Wade and Li-Ning Way of Wade @ Sneaker Con New Orleans | Event Recap

There were already thousands of reasons for sneakerheads to head to” target=”_blank”>Sneaker Con New Orleans last weekend, but there was probably one that stood out: a visit by” target=”_blank”>Dwyane Wade. Wade arrived at the event not only to join the estimated 4,000 other visitors to … READ MORE


Reebok Classic “Retro Shop” – AGENDA Show Las Vega | Event Recap

Who knew the hottest spot in Las Vegas wasn’t some swanky night club or gaudy casino gambling pit but the” target=”_blank”>AGENDA trade show at” target=”_blank”>Sands Expo Center? Over this past Tuesday, February 18th,” target=”_blank”>Reebok and its” target=”_blank”>Reebok Classic division opened the “Retro Shop” … READ MORE


EN NOIR – Fall/Winter 2014 Collection Runway Show | Behind The Scenes

Last Tuesday during New York Fashion Week, designer Rob Garcia mounted his first major runway show for his label” target=”_blank”>EN NOIR. The event took place at the Park Avenue Armory and drew one of the biggest audiences from the entire week, with celebs like New York Knicks … READ MORE