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VILLA x Timberland x New Era – Pop-Up Gifting and Retail Gallery for 2014 NBA All-Star Game

It won’t just adidas or Jordan Brand, retailer VILLA also opened a pop-up shop in New Orleans for this weekend’s 2014 NBA All-Star Game. Located at Parse Gallery on 134 Carondelet Street, the VILLA x Timberland x New Era – Pop-Up Gifting and Retail Gallery will hosting … READ MORE

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EXTRA BUTTER x ASICS Gel Lyte V – “Snake Charmer” Launch | Event Recap

Of course there were some momentary doubts when Bernie Gross and Jason Faustino of EXTRA BUTTER took on the task of producing five collaborative designs with ASICS. But both men knew that the project was a once-in-a-lifetime opportunity and would be a magnificent showcase what they can … READ MORE

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Jordan Flight 23 at Footaction – Grand Opening

With all the buzz around the Super Bowl, you might have missed the news that the Jordan Brand‘s Flight 23 store officially opened for business in New York City. Footaction and the Air Jordan Brand tag-teamed on the effort, which marks the first-ever Jordan-only store in the … READ MORE

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Stalley x Goodwood – Atmos NYC Launch Event

Earlier this month, Maybach Music Group rapper Stalley made his way to Harlem, stopping in at sneaker boutique atmos to launch his collaboration with Goodwood. The event was hosted by Rap Radar blogger Brian “B-Dot” Miller and featured music by Bobby Trends and DJ C2. The attendees inside the … READ MORE

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Nike Kobe 9 Elite – “The Art of Light, Strong, and Fast” | Event Recap

We’ve all seen the images before – a bullet through an apple captured by high-speed camera. But how do you translate that into an actually display? With a series of “gates” and an abundance of Flyknit “strings”, Nike Basketball realized that quintessential photo into an exhibit for … READ MORE

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Rothco x PONY Collection Launch at Reed Space | Event Recap

Earlier this week a gathering of New Yorkers in the know convened at the Reed Space to celebrate the launch of the Rothco x PONY capsule collection. The event kicked off with a panel discussion led by by Jeff Staple and featuring PONY founder Roberto Muller and Darin Kaye of … READ MORE

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ALL GONE 2013 – Launch Party at Colette Paris | Event Recap

By the amount of people jammed into the Parisian boutique Colette, you knew something quite important was taking place. In conjunction with last week’s Paris Fashion Week for menswear, Michael Dupouy of La MJC hosted the launch party for his ALL GONE 2013 book. Packed with locals … READ MORE

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Ronnie Fieg x PUMA Disc Blaze “Coat of Arms” – Paris Launch Party | Event Recap

Surrounded by special guests Virgil Abloh, Victor Cruz, and others, Ronnie Fieg finalized his special Coat of Arms project with the launch of the Ronnie Fieg x PUMA Disc Blaze “Coat of Arms” editions. In conjunction with the opening of the KITH Paris pop-up shop last week, … READ MORE

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adidas Originals ZX FLUX – Berlin Launch Party | Event Recap

Together with Sam Handy, Design Director of adidas Originals, and Torben Schumacher, the division’s Business Unit Director, the Trefoil brand opened special preview exhibition for the adidas Originals ZX FLUX Gallery last evening at Berlin’s trendy Mitte neighborhood. By re-imagining one of its most popular footwear line, … READ MORE

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VANS Classic & City – Shanghai | Event Recap

Presented by creative troupe STD, VANS Classic & City event series made its way to Shanghai last week after making stops at Chengdu and Guangzhou. With performances by J Fever and Kafe Hu to kick-off the festivities, over 1000 guests made their way through the venue space, … READ MORE

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Sneaker Con Houston – January 2014 | Event Recap

Proving that everything is bigger in Texas, Sneaker Con touched down in Houston this past weekend and welcomed long lines of sneaker enthusiasts, who gathered hours before the doors of the Right Field Concourse at Houston Astros‘ Minute Maid Park even opened. On the event floor, the … READ MORE