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HTC One Skatepark at SELFRIDGES

Yesterday saw the opening of the HTC One Skatepark in London’s Old Selfridges Hotel, located on Orchard Street in London. The joint venture between HTC and SELFRIDGES will run for four weeks as part of a promotional event for retailer SELFRIDGES and its “Board Games” campaign, celebrating the worlds … READ MORE

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ASOS and Nike Open Shoppable Google Hangout Page for Air Max Day

With MTV VJ Rebecca Dudley, stylist Natasha Wray and Zeba Lowe from ASOS as your hostesses, Nike just opened the first shoppable Google Hangout this afternoon. Part of the Air Max Day festivities, the page features styling tips, previews of items from the upcoming seasons and a … READ MORE

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Nike Gets Ready For Air Max Day Shanghai with Giant Shoebox and SBTG

Not since Nike’s Human Race campaign in 2008 has it mobilize its “troops” with such exactness. This coming Wednesday, March 26th, Nike will be celebrating the 27th anniversary of Air Max 1 with Air Max Day, a 24-hour long celebration spanning the globe. Because daybreak will hit … READ MORE

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UNDEFEATED x Nike Air Max Day 3.26.2014 Celebration Contest

Ahead of Air Max Day on next Wednesday, March 26th, UNDEFEATED and Nike are planning to host an exclusive party at the UNDFTD La Brea flagship store. While the event will be for VIPs only, a lucky few will get the chance to attend as well, courtesy … READ MORE

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The Journal from Herschel Supply Co.

Always looking to add more depth and adventure to your life, Herschel Supply Co. presents The Journal. Full of stories, striking photography, and interesting interviews that align with their outlook on fashion and lifestyle – which has always been up for a good time outdoors and includes … READ MORE

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Stussy x ALL GONE 2013 – T-Shirts + Book Launch Party

The ALL GONE 2013 launch party and book signing is heading to Tokyo next week. Hosted by Stussy and UNDEFEATED, author Michael Dupouy will be at the event to sign books from 6pm until 9pm. Aside from the usual book signing and photo opportunities, beats will be … READ MORE

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DOPE x Cam’ron – 24-Hour Limited Capsule Collection

If you’re in the greater Los Angeles area, try to swing by DOPE’s flagship store on Fairfax Avenue later this afternoon for a special appearance by hip-hop artist Cam’rom. In town for the debut of his very own capsule collection with DOPE, Dipset’s co-founder will be greeting … READ MORE

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Nike – “Genealogy of Free” Exhibition | Tokyo

Coinciding with the launch of the Nike “Genealogy of Nike Free” Pack, Dover Street Market Ginza set up an in-store exhibition celebrating ten years of the Nike Free. Displayed throughout the store were the individual Nike footwear styles from the sneaker pack of the same name, featuring … READ MORE

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Nike Air Max Day

History was made on March 26, 1987, as the day marked the launch of the Nike Air Max 1, and with it, a revolution in performance footwear design. The revolution was ten years in the making, beginning with aerospace engineer Frank Rudy and his ingenious idea — a running shoe … READ MORE