Category results for: Events

Nike Zoom City Bank | Event Recap

During 2015 NBA All-Star Weekend, Nike transformed NYC into the “City of Zoom,” an elaborate paean to the sport of basketball, as well as the lengthy, storied history between the game and the city. A key fixture of the program was the Nike Zoom City Bank, set …

JBL – Harman Courtside Friday Night | Event Recap

With the start of the 2014/2015 NBA season, JBL/Harman and the NBA announced a comprehensive partnership to be the “Official Sound of the NBA”. JBL headphones and speakers in the leagues colors and logos gave music and NBA fans a new way to show their team pride. …

2015 NBA All-Star Weekend Coverage – Follow Us!

New York never sleeps, but considering everything going on in the city this weekend, a short nap may be in order after all is said and done. The stars have aligned so that the 2015 NBA All-Star Weekend coincides with the kick-off of New York Fashion Week, and you’ll …

Kanye West x adidas Yeezy Boost Invite

After months of build-up, we’re finally just a day away from the official unveiling of Kanye West’s inaugural collaboration with adidas, highlighted by Kanye’s signature sneaker, the Yeezy Boost. Freshness received an invite for the event, which came packaged in a vacuum-sealed clear plastic bag. The actual …

Jordan Brand Celebrates 30th Anniversary at All-Star Weekend

Michael Jordan entered the NBA as a rookie in 1985, and in the intervening years he would go on to transform the game and American sports culture at large. Starting out with a single shoe, the athlete and the brand would go on to become virtually synonymous with pinnacle …

Sneaker Con Fort Lauderdale – February 21st, 2015

Sneaker Con is kicking off its first ever event for 2015 in uncharted waters — namely, Fort Lauderdale, Florida, for a massive engagement showcasing over 100 vendors and more than 30,000 pairs of sneakers under one roof. Think of it as an early Spring Break event for tailor made …

The 2015 Governor’s Ball Music Festival Lineup Announced

Following the Coachella lineup announcement, we’ve just been given the roster of performers for another awesome event, this time taking place on the complete opposite side of the continent – the 2015 Governors Ball Music Festival. Interestingly enough, they actually share the same headliner. “0 to 100″ …

Coachella 2015 Lineup Announced

The Coachella Valley Music and Arts Festival is always packed with great performances, interesting fashion choices and celebrity attendees, easily making it one of the most anticipated events of the year. The lineup for 2015 has finally been announced and as expected, it has no shortage of …

KILLSPENCER Pop-Up Shop in Los Angeles

KILLSPENCER gears up for the holidays with the opening of their first ever pop-up shop. The stylish and minimalistic accessories brand will sell their entire collection at a new gallery space in West Los Angeles, along with a selection of items from Grant Knits, Taschen Maison Louis …