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Snoop Dogg x adidas adizero 5-Star “Snoop Lion” Football Cleat

Long been a football fan, hip-hop artist Snoop Dogg received an opportunity to design his very own cleat, courtesy of adidas. Already the lightest cleat in the game at only 6.7oz, the adizero 5-Star Cleat includes a SPRINTWEB base for lightweight support, SPRINTSKIN for an all-around protection, … READ MORE

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Anwar Carrots x PUMA | Event Recap

Earlier this week, Anwar Carrots — the entrepreneurial co-founder of Peas & Carrots International — took over PUMA Entertainment’s Los Angeles, CA, showroom to celebrate the imminent launch of the Anwar Carrots x PUMA Suede. Attendees at the exclusive event enjoyed complimentary drinks and hor d’oeuvres, as well as the … READ MORE

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World Basketball Festival Returns for 2014

After skipping out on last year, Nike, Nike Basketball, Jordan Brand and the USA Basketball organization are bringing back the World Basketball Festival later this summer. To take place along the lakefront parks of Chicago, the event will kick off on Wednesday, August 13th, as the Windy … READ MORE

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FUTURA – Introspective Exhibition | Event Recap

The highly anticipated solo exhibition by New York City’s own FUTURA opened last Saturday, June 14th at Magda Danysz Gallery in Paris. All new artworks were created in the gallery space, where the renowned artist performed his magic with a spray can and brush on canvas and … READ MORE

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Sneaker Con New York City – Saturday, July 26th, 2014

Sneaker Con is coming home next month, announcing its next flagship New York event for Saturday, July 26th. Having outgrown its 75,000 sq. ft. event space from last November, Sneaker Con went on an extended search to locate a venue big enough to accommodate what’s sure to … READ MORE

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Sneaker Con LA @ BET Experience – June 28 & 29

Sneaker Con is finally returning to Los Angeles, and for just the second time in the history of the event the engagement will last two days. Hours are extended to accommodate the Southland’s legions of sneaker enthusiasts, and even better, admission is completely free. Taking the event to … READ MORE

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Daniel Arsham – “The Future is always now” Exhibition | Paris

New York-based contemporary artist Daniel Arsham announced his ninth solo exhibition by returning to Galerie Perrotin once again. This time, Arsham will show in the gallery’s Paris space, titling the exhibition The Future is always now. Twenty new pieces are produced especially for this exhibition, handcrafted sculptures … READ MORE

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New Balance Made In USA “Authors” Collection – Preview Event with Theophilus London

In a pair of pale blue New Balance 998 from the recent “National Parks” pack, hip-hop artist Theophilus London performed several new materials from his upcoming album VIBEZZ during last night’s preview event in New York City. Organized for members of media and special guests, the festivities … READ MORE

FUTURA - Introspective Exhibition Paris

FUTURA – Introspective Exhibition | Paris

FUTURA is among the legends of contemporary art in our times, influencing and innovating from as far back as the ’80s all the way to the present. Magda Danysz Gallery in Paris will host an Introspective exhibition the middle of this month, displaying the evolutionary styles of … READ MORE

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50 Cent Reunites With G-Unit at HOT 97 Summer Jam 2014

The sun had already set on Sunday night when 50 Cent took the stage at Summer Jam 2014, an event hosted by your favorite rapper’s favorite radio station, New York’s HOT 97. Every June, the biggest names in hip hop, past and present, trek out to the … READ MORE

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CONVERSE CONS Weapon – Toronto Event Recap

On Thursday, May 29, Converse took over the Goodfellas Gallery in downtown Toronto, Canada, for special event celebrating the launch of the Converse CONS Weapon Sneaker Collection. Attendees were treated to a close-up look at a special patchwork makeup of the shoe, as well as a collection of straightforward … READ MORE