Washington D.C. native Wale’s debut album, Attention Deficit, dropped yesterday. Frequent readers of Freshness should be very familiar with his name, his music, and his style, as he’s known for his unique flow, top-tier shoe collection, and well-chosen fashion pieces. The album features, as the…
After repeatedly breaking opponents down and the NBA’s trans-continental marketing blitz during the last 5 years or so, Carmelo Anthony is now a household name to hoop fans in all corners of the globe. He has dominated every level of competition he’s faced, and this…
At the root of the word aficionado is affection, the devotion to something or someone. For DJ Clark Kent, that devotion is to his sneakers. Numbered now around 2,400 pairs, his collection continues to grow. Yet, it isn’t the volume or the pricing of his…
Here is an irrefutable fact: tattooing is a deeply personal act and process. However, until one has experienced the tedious and lengthy process of Horimono (full body tattoo), it is difficult to say that one has undergone the full cannon and arrived at the highest…
Come every September issues, descriptive terms like “influencer” or “trend setter” dotted the pages of fashion magazines, men or women able to alter course of the market at a whim. In spite of their far reaching capacity, however. They still have to operate within the…
As the proverb goes, “your eyes don’t lie”. For some people, seeing is believing, and that’s what Nike’s legendary footwear designer, Tinker Hatfield tapped into when he created the original Air Max 1. With a visible Air Unit that is an icon in itself today, the see-through and exposed air cushion inspired by Centre Pompidou in Paris had become an integral part of Nike’s Air Pack today…
Practicality, a word crucial to any engineer, including one by the name of Kikuo Ibe. So when he broke a valued watch of his some 20+ years, Ibe decided to create a practical watch for every men (and women) that will endure punishments of daily usage…
The linguist definition is polysemy, a word with multiple meaning. In this case, it is used to describe the STAGES. To professional cyclists, the term carries importance since it is by winning stages, a rider will come closer to the goal of wearing that yellow jersey at the end of the competition. For those diagnosed with cancer…
Amsterdam footwear purveyor, Patta, had collaborated with Los Angeles’s Keep to create a 5th Anniversary product, a special edition Benten shoe. Both companies decided to keep the look earthy and warm with brown, tan, grey and blue shades for the collaborative Benten shoe. The Benten…
Interview and Produced by: Yu-Ming
In the subculture that Freshness has been writing about the past few years, much of the topics involve collecting or collectibles. There are many types of collectors and our friend Clarence Nathan collects Supreme stickers, while some have started to…












