by: Jesse | November 11, 2009
Freshness Feature: A Man Of All Trades: A Conversation With Wale

Washington D.C. native Wale’s debut album,  Attention Deficit, dropped yesterday. Frequent readers of Freshness should be very familiar with his name, his music, and his style, as he’s known for his unique flow, top-tier shoe collection, and well-chosen fashion pieces. The album features, as the…

by: Freshness | October 13, 2009
Freshness Feature: One On One - A Conversation With Carmelo Anthony

After repeatedly breaking opponents down and the NBA’s trans-continental marketing blitz during the last 5 years or so, Carmelo Anthony is now a household name to hoop fans in all corners of the globe. He has dominated every level of competition he’s faced, and this…

by: Poe | October 5, 2009
Freshness Feature: The Aficionado - A Conversation With DJ Clark Kent

At the root of the word aficionado is affection, the devotion to something or someone.  For DJ Clark Kent, that devotion is to his sneakers.  Numbered now around 2,400 pairs, his collection continues to grow.  Yet, it isn’t the volume or the pricing of his…

by: Ray | September 28, 2009
Freshness Feature: More Than Skin Deep - Legacy of Horiyoshi III

Here is an irrefutable fact: tattooing is a deeply personal act and process. However, until one has experienced the tedious and lengthy process of Horimono (full body tattoo), it is difficult to say that one has undergone the full cannon and arrived at the highest…

by: Freshness | September 8, 2009
Freshness Feature: The Market Makers - A Conversation with Fraser Cooke & Hiroshi Fujiwara

Come every September issues, descriptive terms like “influencer” or “trend setter” dotted the pages of fashion magazines, men or women able to alter course of the market at a whim.  In spite of their far reaching capacity, however. They still have to operate within the…

by: DAN H. | August 18, 2009
Freshness Feature: An Interview with the Designers of Nike Air Maxim 1

As the proverb goes, “your eyes don’t lie”. For some people, seeing is believing, and that’s what Nike’s legendary footwear designer, Tinker Hatfield tapped into when he created the original Air Max 1. With a visible Air Unit that is an icon in itself today, the see-through and exposed air cushion inspired by Centre Pompidou in Paris had become an integral part of Nike’s Air Pack today…

by: Poe | July 29, 2009
Freshness Feature:  An Interview with Kikuo Ibe - The Father Of Casio G-Shock

Practicality, a word crucial to any engineer, including one by the name of Kikuo Ibe. So when he broke a valued watch of his some 20+ years, Ibe decided to create a practical watch for every men (and women) that will endure punishments of daily usage…

by: Poe | July 17, 2009
Freshness Feature: Nike x LIVESTRONG - STAGES Art Exhibition

The linguist definition is polysemy, a word with multiple meaning. In this case, it is used to describe the STAGES. To professional cyclists, the term carries importance since it is by winning stages, a rider will come closer to the goal of wearing that yellow jersey at the end of the competition. For those diagnosed with cancer…

by: Emily | July 6, 2009
Patta X Keep - Limited Edition Benten Pack

Amsterdam footwear purveyor, Patta, had collaborated with Los Angeles’s Keep to create a 5th Anniversary product, a special edition Benten shoe. Both companies decided to keep the look earthy and warm with brown, tan, grey and blue shades for the collaborative Benten shoe. The Benten…

by: Yu-Ming | June 2, 2009
Freshness Feature: Supreme Sticker Collection

Interview and Produced by: Yu-Ming

In the subculture that Freshness has been writing about the past few years, much of the topics involve collecting or collectibles. There are many types of collectors and our friend Clarence Nathan collects Supreme stickers, while some have started to…