> Freshness Feature: New Era Flagship - Grand Opening
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> New Era Flagship Store - Embroidery & Camo
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> New Era Flagship Store - Diamond & Gold
With hip-hop music blaring in the background, the New Era Flagship Store opened on May 20th to much fanfare. Located within blocks of Washington Square Park and NYU’s main campus, New Era went all out for this grand opening event…
New Era Flagship Store…
Brooklyn Circus
258 Bergen Street
Bet. Nevins and 3rd ave.
Brooklyn, NY 11217
> Map
Explain the origins of the title, “The Brooklyn Circus” and who is on the team.
I’ve been inspired by the Circus my entire life and the older I get…
Interview by Thomas Bradley
The A.L.I.E.N. crew visits us from the far-flung corners of the street fashion universe. Pushing an early 90’s aesthetic with a gritty, funny twist, the ALIEN crew sat down with Freshnessmag.com to discuss street couture, space travel, and NYC style. Check…
[Freshness Gallery: CLOT x Nike AM1 NL Premium - 'Kiss of Death']
In collaboration with youth culture promoter unit Clot and Hong Kong sub-culture icon MC Yan, Nike has created the Air Max 1 NL Premium. The first footwear project developed out of Hong…
Interview by Tom Bradley
Produced by Liquidrice
Photos Astoria VIII
Define: Astoria VIII
Astoria VIII is dedicated to designing custom, unique sneaker art. We formed Astoria VIII with the ambition of creating unique works which allows the individual to differentiate themselves from the masses…
Produced by DAN H.
Interview by Thomas Bradley
Photo by Nike SB
Barcelona�s Sants Station serves as both a national and international hub of commerce, servicing the city as a its largest train station. However, it also stands as an O.G. skate spot on the…
Freshness is honored to present the SBTG Retrospective - Collected Works 2003 - 2006
SBTG has been applying his skillful brush work to barren footwear since ‘03, producing over 109 different styles of his patterns and colorways. In collaboration with Methamphibian another 12 pairs…
Produced by DAN H.
Written by Poe and Debre
Founder, CEO, head designer… Takashi Imai holds many titles within MADFOOT!. But perhaps the most suitable title for him is “sneakerhead”. His passion for sneakers didn’t start at the inception of MADFOOT! His interest started when…
Produced by DAN H.
Written by Poe and Debre
In December of last year, Freshness kicked off an introduction of Tokyo’s street culture, fashion, and brands with a feature on MADFOOT! and its store SUPERFECTA!. This month, we’re bringing our reader an up-close look at…
> Freshness Feature: Interview with Noriaki Endo - DEVILOCK Founder
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> Freshness Feature: DEVILOCK - The Store
Produced by DAN H.
Interview by Thomas Bradley and Debre
Edited by Poe
From a humble start, as a small shop (on the 5th floor of a building) in Ebisu part of Tokyo, Devilock has become an influential brand within the street culture of Japan.…
Produced by DAN H.
Written by Poe
Situated in the tranquil residential street of Meguro area of Tokyo is the flagship store of Devilock. The store is about 10 minute walking distance from the Naka-Meguro station (on the Tokyu Rail�s Toyoko Line or Tokyo Metro�s…
Produced by kookies
Written by and photos by kookies
Additional images provided by: The designers of the Year of the Dog AF1
The Year of the Dog Nike Air Force 1 was released not too long ago. I was very lucky and got a…
Written by Thomas Bradley
Stash and FUTURA’s new spot is the pinnacle of what they’ve been doing for years on the clothing/sneaker shop scene. Combining a clean yet exciting design aesthetic with quality product has been a hallmark of the duo’s work since the beginning.…
