Even among toy aficionados, SECRET BASE’s creations are a niche to themselves. These coveted toys are sought after for their details and very limited availability, though not everyone would place them on their wishlist. To continue with our introduction of key Japanese brands, we visited SECRET BASE early this year, to find out more about it and its products.
> SECRET BASE (Japanese Only)
> Freshness Feature: SECRET BASE – Store
> Freshness Gallery: SECRET BASE
Feature continue after the jump
Actor, model, spoke person, entrepreneur… Edison Chen wears many hats. Recently, BEINGHUNTED post a rare, in-depth interview with the co-owner of CLOT and JUICE. Read to see why he’s so influential in the Hong Kong sub-culture scene and his plans to expand into the world’s largest market, China.
Also, check out Freshness’ feature on his Hong Kong store, JUICE.
> Edison Chen [BEINGHUNTED]
Interview with Angelo Baque
Interview by Thomas Bradley
Produced by Liquidrice
absurdnewyork.com
Your iconography is a broad scope jam-packed with references to all sorts of cultural symbols. What is it about you that makes such seemingly disconnected substance come together in a cohesive line known as Absurd?
Well each graphic that I use somehow is a reflection of my upbringing…my life is what keeps the brand cohesive…absurd is a extension of my different moods and personalities…for those who know me , they know I’m funny, sarcastic, and full of useless knowledge…just another kid that grew up in NYC.
Written by Poe
Photos by Debre
Produced by Poe
After the mounting success with their Japanese hip-hop group, SHAKKAZOMBIE, 2 members, Iggy and Big-O, decided to partner on their other interests and form a new venture. Thus, in 1999, the clothing brand SWAGGER was created.
> Freshness Gallery: SWAGGER Spring/Summer 2006
Continue after the jump
Interview by Thomas Bradley
Produced by Liquidrice
International Sneaker Battle – June 24th – Edison, NJ
ISB!!! What’s going on with the first ever International Sneaker Battle?
Well it has taken a lot of hard work and straight love to come to this first show. We wanted an event that both super official sneaker heads and regular kids from the hood can come, display their collection, and see what we consider the finer things in life kicks, cloths, cars, chicks, and (to some people) celebrities. We wanted the celebrities to be apart of the show so they can come hang out and interact with their fans. We want this show to be an avenue for people who love kicks, creativity, and the movement that has developed out of these two genres (is that the right word genre? If not replace it with a good word).
Interview with Rasheed Young – President
& Gardy St. Fleur – Dir of Marketing Run Athletics
Interview by: Thomas Bradley
Produced by: Liquidrice
Though music industry people tend to flop when setting their sights on the clothing game, Run Athletics seems to be avoiding this type of emasculating failure through integrity based marketing. Describe how the Arthur Ashe campaign started and what it means to Run Athletics?
First, I’d definitely like to address your first statement. It’s a true one indeed. As a matter of fact our company initially started off in apparel and the market didn’t receive it to well. We restrategized and realized that we were overlooking a major part of business which we were doing great in FOOTWEAR!!
Interview by: Thomas Bradley
Photography: Joseph Cartman & Bodega
Produced by: Liquidrice (Thanks kookies)
BODEGA
6 Clearway Street | 
Google Map
Boston, MA 02115
TEL #: 617-421-1550
www.bdgastore.com
So who’s running this Bodega anyway?
We’re a gang of three: Jay, Oliver & Dan. We’ve all been separately involved in many different hustles… everything from running plastics plants, painting burners, mowing lawns, DJing, professional gambling, graphic design, ceramics, building trades, bouncing at punk rock clubs, pumping gas…Now we run a filthy bodega that’s poorly stocked and never open – seems like a natural progression.
Interview by Thomas Bradley
Photos by Josh Falk / Project SF
Produced by Liquidrice
Senior Editor Thomas Bradley recently caught up with the Weekly Drop crew and turned the mic on them with questions on interviews, audio equipment, and the interesting folk WD interviews.
> Weekly Drop Podcast
We want names! Who was behind The Weekly Drop concerning its use of the audio based interview concept as opposed to the text format we are doing now?
ROB:
Jeff and I. Jeff came to me and was like… “Lets do this podcast”.. And I was like.. “what the fuck is a podcast?” I think Jeff would rather do audio.. because his fingers are too fat to type.
JEFF:
Both Rob and I have written our fair share of stories about sneaker culture in the past years. The difficulty for me was I preferred the op-ed writing on actual product. Problem is no one wanted those stories.
With hip-hop music blaring in the background, the New Era Flagship Store opened on May 20th to much fanfare. Located within blocks of Washington Square Park and NYU’s main campus, New Era went all out for this grand opening event…
New Era Flagship Store [Google Map]
9 East 4th Street
New York, NY 10003
www.neweracap.com
> Freshness Gallery: New Era Flagship Store
More after the jump…
Brooklyn Circus
258 Bergen Street
Bet. Nevins and 3rd ave.
Brooklyn, NY 11217
> Map
Explain the origins of the title, “The Brooklyn Circus” and who is on the team.
I’ve been inspired by the Circus my entire life and the older I get the more I want to explore the circus and how it functions. I’ve always been fascinated at the different elements that creates one show under the tent. My team right now consist of Al the Dancer who I promoted Hip hop parties with for years,Japanese Dj Kohey who I met at a sneaker release event, Gabe the West Coast Fashionista we had a class together at FIT,Vanessa the Intern and Bevon the Young Me is family. I am blessed to be around these talented folks who are ready to put on a show for the world, based out of brooklyn.
Interview continues after the jump…
Interview by Thomas Bradley
The A.L.I.E.N. crew visits us from the far-flung corners of the street fashion universe. Pushing an early 90′s aesthetic with a gritty, funny twist, the ALIEN crew sat down with Freshnessmag.com to discuss street couture, space travel, and NYC style. Check it and respect it!
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