by: Poe | June 28, 2006
Freshness Feature: SWAGGER

Written by Poe
Photos by Debre
Produced by Poe

After the mounting success with their Japanese hip-hop group, SHAKKAZOMBIE, 2 members, Iggy and Big-O, decided to partner on their other interests and form a new venture. Thus, in 1999, the clothing brand SWAGGER was created.…

by: Yu-Ming | June 23, 2006
Freshness Feature: Mike the Executive Interview - ISB

Interview by Thomas Bradley
Produced by Liquidrice
International Sneaker Battle - June 24th - Edison, NJ

ISB!!! What’s going on with the first ever International Sneaker Battle?
Well it has taken a lot of hard work and straight love to come to this first show.…

by: Yu-Ming | June 19, 2006
Freshness Feature: Run Athletics

Interview with Rasheed Young - President
& Gardy St. Fleur - Dir of Marketing Run Athletics

Interview by: Thomas Bradley
Produced by: Liquidrice
Though music industry people tend to flop when setting their sights on the clothing game, Run Athletics seems to be avoiding this…

by: Yu-Ming | June 13, 2006
Freshness Feature: BODEGA - Boston, MA

Interview by: Thomas Bradley
Photography: Joseph Cartman & Bodega
Produced by: Liquidrice (Thanks kookies)
BODEGA
6 Clearway Street | Google Map
Boston, MA 02115
TEL #: 617-421-1550
www.bdgastore.com
So who’s running this Bodega anyway?
We’re a gang of three: Jay, Oliver & Dan. We’ve all…

by: Yu-Ming | June 7, 2006
Freshness Feature: Weekly Drop

Interview by Thomas Bradley
Photos by Josh Falk / Project SF
Produced by Liquidrice

Senior Editor Thomas Bradley recently caught up with the Weekly Drop crew and turned the mic on them with questions on interviews, audio equipment, and the interesting folk WD interviews.
> Weekly…

by: Poe | June 5, 2006
Freshness Feature: New Era Flagship - New York

> Freshness Feature: New Era Flagship - Grand Opening
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> New Era Flagship Store - Embroidery & Camo
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> New Era Flagship Store - Diamond & Gold

by: Poe | May 26, 2006
Freshness Feature: New Era Flagship - Grand Opening

With hip-hop music blaring in the background, the New Era Flagship Store opened on May 20th to much fanfare. Located within blocks of Washington Square Park and NYU’s main campus, New Era went all out for this grand opening event…
New Era Flagship Store [Google…

by: Yu-Ming | May 17, 2006
Freshness Feature: Brooklyn Circus

Brooklyn Circus
258 Bergen Street
Bet. Nevins and 3rd ave.
Brooklyn, NY 11217
> Map
Explain the origins of the title, “The Brooklyn Circus” and who is on the team.
I’ve been inspired by the Circus my entire life and the older I get the more…

by: DAN H. | May 15, 2006
Freshness Feature: A.L.I.E.N. crew

Interview by Thomas Bradley

The A.L.I.E.N. crew visits us from the far-flung corners of the street fashion universe. Pushing an early 90’s aesthetic with a gritty, funny twist, the ALIEN crew sat down with Freshnessmag.com to discuss street couture, space travel, and NYC style. Check…

by: Yu-Ming | May 2, 2006
CLOT x Nike AM1 NL Premium - ‘Kiss of Death’

[Freshness Gallery: CLOT x Nike AM1 NL Premium - 'Kiss of Death']
In collaboration with youth culture promoter unit Clot and Hong Kong sub-culture icon MC Yan, Nike has created the Air Max 1 NL Premium. The first footwear project developed out of Hong Kong,…