by: retrogurl | October 15, 2008
Hellz Bellz x NOOKA - Limited Edition ZOO Watch

Nooka has tapped Hellz Bellz to design a special edition unisex watch that showcases black metal mesh strap detail and a purple and blue design, with reminiscent of a galaxy far off in space. The celestial design is limited to 200 pieces and the suggested…

by: Debre | October 12, 2008
Freshness Feature: SOPH.

Resides on the quiet hillside, SOPH. is not necessary the easiest store front to locate, even by Tokyo standard. Recess from street view, the store is located on the fringe of the Harajuku neighborhood. So secluded in fact that even most Tokyonites would have a difficult time point it out to visitors. However, whether it was by design or just a coincidence, the location plays perfectly into SOPH’s brand concept since being on the fringe allowed its creative director, Hirofumi Kiyonaga, and his labels (SOPHNET., F.C.R.B., Uniform Experiment) to easily blur the definitions between each genres of clothing.

by: DAN H. | August 11, 2008
Freshness Feature: Nike and Loopwheeler

Interview with Satoshi Suzuki - Owner, Loopwheeler
Produced by: Dan Hwang (DAN H.)
Loopwheeler is a brand built on a foundation of quality craftsmanship that has earned them a partnership with NIKE.  Nike Sportswear has seen the illustrious heritage of Nike come alive with vigor…

by: X | August 1, 2008
Store Review: FLY Shanghai

Shanghai’s first and longest running Skate/Streetwear shop, FLY, has been in business 10 years now and it’s come a long way. Being one of the pioneers in the game as far as China goes, owner, Jeff Han, has even had his face and story featured…

by: DAN H. | July 15, 2008
Freshness Feature: PHANTACi

Interview with Ric Chiang (蔣先威) & Jay Chou (周杰倫) of PHANTACi
Interview by: AJH
Translated by: Poe
Produced by: Dan Hwang (DAN H.)
Situated in the trend setting neighborhood of Taipei City’s Eastern District (東區), where shoppers would find landmarks such as Taipei 101 skyscraper…

by: DAN H. | July 1, 2008
Freshness Feature: ACU

Interview with Tom Chung, Owner of ACU
Interview and Written by: Tom Bradley
Produced by: Dan Hwang (DAN H.)
Founded by a group of longtime friends, ACU has given life to the fledgling Chinese streetwear market. Western ideals are infused with Eastern values as the…

by: Poe | June 17, 2008
Freshness Feature: Nike Sportswear - Apparel

NSW- Apparel
Written by: Poe
Produced by: Dan Hwang (DAN H.)
Sports wear, a term synonymous with today active trends and jet-setter lifestyle. A category even luxury fashion houses have embraced, integrated into their lineup and showcased with their own interpretation at the seasonal fashion…

by: DAN H. | June 12, 2008
Freshness Feature: INVINCIBLE

Interview with Jimmy Wu, Director of INVINCIBLE
Interview and Written by: Tom Bradley
Produced by: Dan Hwang (DAN H.)
Taiwanese clothing boutique INVINCIBLE is more than a store. It is a lifestyle, an attitude, and a state of being. For the creators of the location,…

by: DAN H. | May 29, 2008
Freshness Feature: Nike Sportswear - Footwear

NSW- Footwear
Written by: Poe
Produced by: Dan Hwang (DAN H.)
Look into the definition of the word “classic”, you are bound to find other word associations such as “standard”, “tradition”, “established”, or “timeless”. It is generally something that’s been tried and tested. Something where…

by: DAN H. | May 27, 2008
Freshness Feature: Nike Sportswear (NSW Collection)

NSW- General Overview of the Collection
Written by: Poe
Produced by: Dan Hwang (DAN H.)
It is suitable to state that no other brand in contemporary history of athletic lifestyle has infused so much influence as Nike. So on this, the 36th year of the…