Freshness Feature   MASH SF Rider: Jonathan Burkett
Freshness Feature   MASH SF Rider: Jonathan Burkett

Interviewed by Tom Bradley
Photos by
Produced by retrogurl

The name “MASH SF” denotes a hardscrabble aggressiveness not normally associated with San Francisco by the general misinformed public. Describe how te name is a container for what goes on in the MASH Fixed gear culture and why it could be nothing other than MASH SF.
Mash is just mash.

by: | September 12, 2007
|

Freshness Feature   MASH SF Rider: Chris dirt Collins
Freshness Feature   MASH SF Rider: Chris dirt Collins

Interviewed by Tom Bradley
Photos by
Produced by retrogurl

The name “MASH SF” denotes a hardscrabble aggressiveness not normally associated with San Francisco by the general misinformed public. Describe how te name is a container for what goes on in the MASH Fixed gear culture and why it could be nothing other than MASH SF.
I think that the name Mash speaks for its self. That is what we do everyday, we Mash, S.F.!

by: | September 12, 2007
|

Freshness Feature   MASH SF Rider: Massan
Freshness Feature   MASH SF Rider: Massan

Interviewed by Tom Bradley
Photos by
Produced by retrogurl

The name “MASH SF” denotes a hardscrabble aggressiveness not normally associated with San Francisco by the general misinformed public. Describe how the name is a container for what goes on in the MASH Fixed gear culture and why it could be nothing other than MASH SF.
To “Mash”, or to “Smash” is a different way of describing fast movement. You can mash on anything with wheels. Car, skateboard, bike. I’ve seen people mash’in down hill on Razors. All of the riders shown have full control on their bikes, and since track bikes are made for speed, they cant help but “mash”.

by: | September 12, 2007
|

Freshness Feature: Nike RE RUN Exhibition LA

Freshness Feature: Nike RE RUN Exhibition LA

Photos and Text by Linlee

Downtown L.A embraced running fever on Friday August 10th as Nike unveiled RE-RUN, a contemporary installation of old-school images blended with photography, graphic design and works from the likes of up and coming contemporary artists including Scott Campbell, Tracy Nakayama, Andrew Jeffrey Wright, Kime Buzzelli, Steven Harrington, Jesse Spears, and Keith Scharwath. As guests indulged in free give-aways (t-shirts, pins, stickers, poster art), DJ Free Simon set the scene with some classic tracks, and curator Aaron Rose spilled the beans on the art show’s inspirations and influences…

“Its probably been around six months since I started working on the ‘Re-Run’ project which was based on this 70’s book I have called ‘Build Your Own Living Structures.’ Apart from creating the installation, I guess working with the artists on concepts, doing the fake ‘70s playboy-style photographs and designing all of the graphics was the fun part. Plus I got to go into the Nike archives (which few people gain access to) where I pulled shoes, photos, etc to put in the show. Those people in the archives are great. They’ve been around the company since the beginning, so they know everyone and everything. They showed me so much good stuff. It was a rad history lesson for sure.”

The RE-RUN exhibit travels across America, making the next two stops in Portland, then Miami.

For further info plus your chance to view one of the first-rate TV commercials based upon the cult Waffle sneaker design directed by Adam Jay Weissman (Stussy World Tour), check: Nike Vintage Running

Ford Brady Studio
720 North Figueroa Street | Freshness Feature: Nike RE RUN Exhibition LAMap
Los Angeles, CA 90012

Event Date: August 11th (Saturday) -August 24th (Friday)

> Nike
> Nike Vintage Running

More photos after the jump:

by: | August 12, 2007
|

Freshness Feature: Staple Design 10th   The Party

Freshness Feature: Staple Design 10th   The Party

Photos and Produced by Poe

It all started with a simple, self-printed t-shirt, a mindful of ideas, a sense of drive, and a chance encounter with the opportunity of a lifetime. After 10 years worth of sweats, tears, and a few droplets of blood, Jeff Staple and the dedicated members of his team have finally made “it”. To mark this gala occasion, Staple Design hosted a grand event last Thursday evening, August 2nd, at the new event location, The Xchange, here in New York City.

Part birthday bash, part “thank you” occasion for the numerous supporters and friends, planning of the event was months in the making. The preparation commenced early that afternoon as crew members put up custom-made wall coverings. Special panels were created to highlight all 25 participants of the Staple Design 10th Anniversary Collaboration, each with its description and creation, adorned throughout the event space. Meanwhile, projection units juxtaposed Staple’s logos against night time skyline of Manhattan on the rooftop deck.

The evening kicked off with Bobbito Garcia, front and centered, at the turntable. DJ Soul joined in at the second half with the event ended on a high note – a special live performance by Lupe Fiasco and his frontman Bishop.

Congratulation & a happy 10th to Jeff and company!

> Staple Design
> Reed Space
> Jeff Staple’s Blog

More photos after the jump…

by: | August 8, 2007
|

Freshness Feature: Staple Design 10th   The Event

Freshness Feature: Staple Design 10th   The Event

Photos and Produced by Poe

As the day gave way to the night, technicians switched projectors along the roof top deck of The Xchange, juxtaposed ’s logos against the evening skyline of New York City. Downstairs, the multi-talented Bobbito Garcia, DJ’ed the first half of the event, with DJ Soul filling in for the second half. Of course, celebration of this significance couldn’t be without a special appearance as Lupe Fiasco performed live during the last hour of the event, cumulating the excitement of the evening.

> Staple Design
> Reed Space
> Jeff Staple’s Blog

> Freshness Feature: Staple Design 10th Anniversary – The Party

More photos of the event after the jump…

by: | August 8, 2007
|

Freshness Feature: Staple Design 10th   The Guests

Freshness Feature: Staple Design 10th   The Guests

Photos and Produced by Poe

Over 300 guests, a roster of Who’s Who of New York, all joined the festivity, the free flowing drinks and against a spectacular backdrop of New York’s evening skyline last Thursday evening, August 2nd, to congratulate Jeff Staple and the family 10 years of creativity, entrepreneurship, and hard work. Everyone, from 10.DEEP, SWAGGER, Mishka, ROCKERS, Stash, Eric Haze, Mighty Healthy, KILO GOODS and etc… Even friends from across the pond, Reed Space Tokyo and essense, flew in for the occasion.

> Staple Design
> Reed Space
> Jeff Staple’s Blog

> Freshness Feature: Staple Design 10th Anniversary – The Party

More photos of the guests after the jump…

by: | August 8, 2007
|

Freshness Feature: Staple Design 10th   The Collabs

Freshness Feature: Staple Design 10th   The Collabs

Photos and Produced by Poe

In total, some 25 artists and designers contribute to 10th Anniversary Collaboration. Each input his or hers unique sense of elements, styles, humors, and etc… to an anagram. For the occasion, Jeff Staple wanted the event space to not only be a party location, but a gallery of sort, where each t-shirts on view as an work of art. To do so, each work was enlarged and its image throw on a customized wall panel. Next, a brief on the artist and their creation was pinned up along side the actual t-shirt on a mannequin bust.

> Staple Design
> Reed Space
> Jeff Staple’s Blog

> Freshness Feature: Staple Design 10th Anniversary – The Party

More photos of the collaborations after the jump…

by: | August 7, 2007
|

Freshness Feature: Staple Design 10th   The Prep

Freshness Feature: Staple Design 10th   The Prep

Photos and Produced by Poe

Months in the planning, the preparation of 10th Anniversary Party kicked off early Thursday afternoon on August 2nd. Crew members rushed to put up countless custom-made wall coverings, display kiosks for the 25 collaborations, and projection units on the roof deck. In the meantime, a few took a breather to enjoy the expansive view of New York City, Hudson River, and cross-river sceneries.

> Staple Design
> Reed Space
> Jeff Staple’s Blog

> Freshness Feature: Staple Design 10th Anniversary – The Party

More photos of the preparation after the jump…

by: | August 7, 2007
|

Freshness Feature: Federico Uribe   Human Nature

Freshness Feature: Federico Uribe   Human Nature

Contemporary art of Latin America is known for its richness in colors and forms. Much of the origin derived from the region’s diversity of influences, from the indigenous creation during Mesoamerica period, the colonial ruling under the Spaniards and Portuguese, even to the geopolitical factors, such as the introduction of socialism.

In turn, the region became an incubator of renown contemporary artists; Aramando Morales, with his rich colorful oil painting, Fernando Botero’s pudgy figures and etc…

Those factors also played a role in the younger generation of artist, like artist Federico Uribe. The Colombian artist won acclaims for his large trompe l’oeil paintings, mainly based on dark themes, the conflicts between sins, vices, and strict Catholic doctrines.

Though already famous for his beautiful paintings, Mr. Uribe wanted to widen his abilities as an artist and approach art from a brand new prospective. His quest took him from his studio to the streets and vendors, where he collected or purchased large quanity of everyday goods, goods whereby most people disregarded, Mr. Uribe saw values hidden within each of them. Soon, he altered his course as an artist, from a painter to a sculptor, by transforming these practical, everyday objects into 3-dimensional mosaics. All the while, still utilizing his sensibilities as a painter to create depth and colors. It is almost like paintings by Georges-Pierre Seurat or Chuck Close came alive.

Perhaps the most extensive and labor intensive for this extraordinary artist to date would be his latest project, “Human Nature”, currently on display at Chelsea Art Museum in New York City. Made possible with the assistance from PUMA, the exhibition featured numerous animals, insects, plants, and sceneries of a tropical jungle, composed entirely out of sneakers. The rainforest theme of the installation served as a reminder, as the artist stated “When I started working with shoes I could not avoid thinking where they came from and all the materials from nature that we use to comfort our life. So as a tribute to what nature gives us all, I got the idea of reconstructing nature from its own raw materials. I can not give my creations true life but I may give them the echo of life, which is as much as art can do”.

The impossible task started in July of 2006, when Mr. Uribe took 1,500 pairs of PUMA sneaker and 25,000 shoelaces, held their forms together with countless yards of wood and some 22,000 screws. Every components of the PUMA sneakers, were methodically planned out and utilized. Soles became bark of palm tree or toughen shell of turtle. Laces transformed into pond, tall grass, even blood. Jaguar pattern uppers metamorphosed into skin of life-size cat. Even the ManCat tooth logo, from PUMA’s Alexander McQueen Collection, change into sharpen fangs of a snake. The show made its debut at Art Basel Miami Beach last December. During the installation’s 4-days of exhibition, it drew up countless interests. Soon, Mr. Uribe was back at his studio again, and with an additional 200 pairs of sneakers and 10,000 shoelaces, constructed even more organisms and sceneries. Thus, the “coverage” of the current exhibition takes up a good portion of the floor space. Just like how each components of a sneaker were utilized, the make up of the space, down to the columns, were used.

This is a rare opportunity to view a collection that is filled with surprises at every scene and incites wonderment on the process of creating each piece. It is a must see if you’re around the New York area. The show will be on display until August 18th.

Chelsea Art Museum
556 West 22nd Street | Freshness Feature: Federico Uribe   Human NatureMap
New York, NY 10011
TEL #: 212-255-0719

Event Date: NOW! – August 18th (Saturday)

> Chelsea Art Museum
> PUMA

> Federico Uribe

More photos after the jump…

by: | August 2, 2007
|

Nike Tech Pack Collection   Soft Shells
Nike Tech Pack Collection   Soft Shells
Tech Pack Hoody

The Nike Tech Pack Collection will also see at a number of soft shells coming out this week. They will include the updated Hoody, crew sweater, track jacket and the humble pocket tee. The Nike Tech Pack is a new apparel collection by Nike designers Jerrett Reynolds and Michael Leon launching this upcoming Wednesday. The collection fuses innovative performance materials, diverse fabrication and design techniques and adapting them for the streets.

Also See:
> Nike Tech Pack Collection – Hard Shells

Check out the Soft Shells from the Nike Tech Pack Collection below.

by: | July 31, 2007
|

Nike Tech Pack Collection   Hard Shells
Nike Tech Pack Collection   Hard Shells

The Tech Pack is a new apparel collection by designers Jerrett Reynolds and Michael Leon launching this upcoming Wednesday. The collection fuses innovative performance materials, diverse fabrication and design techniques and adapting them for the streets. The initial launch will see the iconic Windrunner in its original form and an updated no-sew version. The Track Jacket, Fleece crew, Hoody and the pocket tee also gets tech updates. Later in the year, a M65 inspired field jacket in black and chino will also get the Tech Pack treatment.

Also see:
Nike Tech Pack Collection – Soft Shells

Check out the Hard Shells from the Tech Pack Collection below.

by: | July 31, 2007
|