The good people at Jason Markk sent over a few sets of the Jason Markk Premium Sneaker Solution a short while back. And I’ve been so busy the past few months, I haven’t really bothered to take care of my sneakers that much.
Two weeks back during the crazy down pour in NYC, I just happen to be out during the heaviest part of that rainy morning. I figured I’d wear my usual rain shoes, my Stash Air Force 1s. Disaster!! I just didn’t expect soo much rain to come down. Not only was I caught in the rain, there was flooding and gutter problems at a friends house that needed to be fixed. I didn’t have time to change my shoes nor did I have other shoes in my car. It was a sad day, my Stash Air Force 1 was probably going into the casket and never coming back out again. So I took out the Jason Markk Sneaker Solution to test, see the results below…
Converse 99th Anniversary Track Suit, about $53
You can say Converse is one of the top choices for footwear for the celebs and of course common people too, though I’m not an All Stars girl Converse def made a huge impact! Converse takes the lead this year to celebrate its 99th Anniversary, exposing the 99th Anniversary products to commemorate this special event and their 3rd season’s rundown of goods.
For this special occassion, Converse will release fourteen anniversary products, the only pair of shoes will be the Converse Pro Star – on the shoe there will be “99th” printed on it, if you’re a fan of Converse its def a collectible. Also take a look at their releases for June through September…
> Converse – Fall 2007 Preview
More pics after the jump…
Photos & Interview by HOON-PARIS
Produced by Poe
Situated just a few city blocks from Paris’ Centre Georges Pompidou is a sneaker store unlike most. Been Paris’ epic-center of sneaker culture since 2000, Opium usually receive the most exclusive Nike sneakers before any other stores in the City of Lights. Talked to the Opium family, however, and they pride themselves more as a museum on sneakers than just a sneaker store. Adorned the interior of the store is an envia:ble collection of original and rare issues. A collection any sneakerheads would really appreciate, even if they can’t purchase them.
Earlier this year, Freshness’ friends at HOON-PARIS visited the store as it undergoes a brief transformation for the Air Force 1 25th Anniversary celebration and chatted with the crew briefly on their history, inspirations and the culture as a whole…
OPIUM
9 Rue du Cygne | 
Map (French Only)
75001 Paris, France
TEL #: +331-42-33-55-83
Feature continue after the jump…
Photos by Aki
Co-Written by Poe
Produced by Debre
Casio‘s shock resistant watch series, G-Shock, will celebrate its 25th anniversary in May 2008. To commemorate the occasion, Casio will commence a year long celebration with several exclusives, collector’s editions, events and etc… The first of these exclusives was released Thursday, May 31st.
The “Dawn Black” collection, composed of 5 models – all in black colorway (GW-5525, GW-5625, AWG-525, GW-225, and GW-9025). Casio selected them, out of some 2,000 models, because they best represent the durability, versatility, and evolution of the G-Shock series. Casio also upgraded the model’s innards with the latest technologies, such as solar panel power source and atomic clock time calibration. Each watch comes in a carbon fiber-like case. A 25th Anniversary crest, designed by graffiti artist Haze, are printed and engraved on all 25th Anniversary G-Shocks. A total of 19,000 watches (~3,800 watches per model) will be produce for this collection, with a price range of US$ 170 – US$ 225.
More feature and photos after the jump,
adidas Remix is teaming up with UNDRCRWN on an upcoming collection of fresh remixes of five of their top signature models. UNDRCRWN, known for their 90′s fashion and basketball inspired apparel, applied similar treatments to the five models. They include Tracy McGrady’s T-Mac 6, Kevin Garnett’s KG Bounce, Tim Duncan’s CC Stealth, Chauncey Billups’ C- Billups and Gilbert Arenas’ Gil Zero Low. A tee shirt will accompany each of the shoes and a set of trading cards (see below) will also be available. 750 of each of all five models will be available at urban and specialty retailers starting June 10th at $150.
Check out the full report on the adidas x UNDRCRWN collection below…
Interview by Chris Tsang aka Jooksings C
Photos by Sheldon Sam (Mindzai Productions)
Toronto has been injected with true dope fashion with today’s Grand Opening of Livestock. The store is an iconic move by Livestock as it ships its fresh flavour from Vancity. I recently had the pleasure of having a short interview with the Owners of Livestock, Garret Louie and Garry Bone.
Hey Guys, thanks for taking the time to have this short interview with me. I know you guys are busy.
Garret: It’s not a problem Chris. Livestock is our passion and we’ll definitely make time for you.
So, I’m glad to see that you are finally making the track out East. Why Toronto?
Garry: It was the only logical choice. In Canada, there’s really only two cities that make impact statements.
Garret: We looked at other cities too, but we are perfectionists and we wanted to focus on the larger Toronto market first.
Garry: We’ve always wanted to move to Toronto. It was just a matter of time. Toronto’s urban culture is huge and we want to be a part of it.
UBIQ, the sneaker and streetwear institution in Philadelphia reopened last Saturday after several months of renovation. The new store features a shiny new layout and rich warm spaces through out the building as well as a roomy gallery space. New to the mansion-like-store is a dedicated space for VANS; now you know where to get your VANS in Philly! In addition, Undefeated clothing will launch at the store tomorrow, May 19th. When visiting Philly make sure to include UBIQ in your travel plans.
UBIQ
1509 Walnut Street | Map
Philadelphia, PA 19103
Check out all the photos of the new store below…
EQPT is a new boutique opened in the Pacific North West. The 1300 square feet boutique aims to the the premiere premium boutique of the region. The store is inspired by fashion, art, music and sneaker culture.
EQPT
Westfield Sourcecenter Mall
100 Andover Park West | Map
Tukwila, WA 98188
TEL #: 206-246-3778
Store Hours:
11 am – 9 pm | Mon – Sat
11 am – 7 pm | Sun
A few more photos below…
Photos and Interview by Poe
Produced by Poe
As the 3rd season of PUMA Table Tennis Tournament (PT3) winded down after the excitements of April 28th. A few lucky participants received the limited edition paddle and balls sets, designed specifically for PT3 by New York-based creative agency, aruliden.
The firm, established in 2006 by 2 well-known figures in the creative industry: Johan Liden and Rinat Aruh. Johan Liden’s works have featured in the Copper Hewitt Museum’s Design Triennial, within the permanent collection at the San Francisco MoMA, and as “2001 – Best Invention of the Year” by TIME Magazine. Rinat Aruh, who was instrumental at the creation of BMW’s MINI_motion Lifestyle Project, as well as all marketing aspects for GAP’s Forth & Towne label. Ms. Aruh also served as a juror at the prestigious Business Week IDEA Award in 2006. The essence of aruliden is quite straight forward, to create the quintessential experiences between a brand and its audience, a process which they called “producting”.
Prior to PT3, Freshness had an unique to opportunity to talked with aruliden’s Johan Liden, in regard to design, branding and the process that went into the PT3 ULTRAMAGNETIC COLLECTION.
*NOTE* Team aruliden took home the PT3 championship title. Congratulation!
> Freshness Feature: PT3 – Tournament Photos
> Freshness Feature: PT3 – PT3 ULTRAMAGNETIC COLLECTION
Feature and Interview continue after the jump
After several years at Union Square, 55DSL has moved to a new location at the heart of Lafayette Street. The new location is just across the street from the old POP shop and within eyes view of famous Lafayette Street resident Supreme. Pravda the restaurant is just below the store. The new space has been designed according to the typical features of the building housing the store. The clean, minimalist interior features dark antique oak floors and furniture and plenty of glass to keep the space light and airy. Another cool feature is the 55DSL iron railing leading up to upper street level store.
55DSL
281 Lafayette Street | Map
New York, NY 10012
TEL #: 212-226-5055
Check out all the stores features below…
Last Saturday, April 28th, marked the 3rd season of PUMA Table Tennis Tournament (PT3). A total of 32 teams, with 96 players, entered the competition this time, made it the largest showing ever in PT3‘s history. Players, along with countless spectator and supporters, packed NYTTF at downtown New York for this semi-annual event.
For this year, runner-ups received a one-of-the kind paddle & balls set by design firm aruliden. The finalists received the special paddle & balls set, as well as the new PUMA French 77 apparels. The winner received the mentioned, plus a special PT3+STIGA ping-pong table. Into the 7th hour of the event, 2 veteran teams, Team Rude and Team Aruliden reached the final. The dramatic finale came to an end when a few unforced errors by Team Rude, allowed Team Aruliden to secure the championship title.
> Freshness Feature: Interview with Johan Liden/aruliden
> Freshness Feature: PT3 – ULTRAMAGNETIC COLLECTION
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