Features

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Freshness Conversations: David Obadia, Co-Founder/Creative Director of BWGH

“Effortless Cool” is one of the few phrases you think of when you see the designs from BWGH. Still, its full name, Brooklyn We Go Hard, conveys something otherwise. From the minds of David Obadia and Nelson Hassan, BWGH is, first and foremost, a fashion label of … READ MORE

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Freshness Conversations: Lee Holman, Vice President of Nike Apparel Design

“Obsessive Perfectionists” isn’t a new psychoanalytical term, rather it is a general description for designers at Nike. You can easily spot them on the company’s Beaverton campus. They are usually that dreary bunch in the cafeteria, never content about any designs, be that Nike’s own or competitors’… READ MORE

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Freshness Inside: Nike Golf – Tour Van

From caps to tees and balls and clubs, the Nike Golf Tour Van is ready and willing to serve the brand’s top players. In fact, it’s not even a van at all, this rolling machine shop, design space… READ MORE

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Freshness Inside: Nike Golf – The Oven

Based out of Fort Worth, Texas, the Oven is Nike Golf’s state of the art R&D facility, where industry-leading designers and engineers work with Nike Golf athletes to create the brand’s precision golf clubs. READ MORE

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Freshness Conversations: JP Hudson, Owner of Sneaker FF

South Carolina may be famous for resort destinations and historical Civil War landmarks, but if Tennessee transplant JP Hudson has his way, the Palmetto State will soon be known as home to one of the country’s premier sneaker boutiques. Hudson originally developed the idea for Sneaker FF while working… READ MORE

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Freshness Conversations: Alife Rivington Club – Part 2

In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game. READ MORE