Features

freshness-conversations-alife-rivington-club

Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE

agenda-show-03

Freshness Conversations: Aaron Levant, Founder of Agenda Tradeshow

Ten years ago, a show was started to bring brands together to give them a voice, an outlet, a vehicle to promote their goods and messages. It was this initial bringing together of brands that would eventually change the face of the apparel industry and… READ MORE

luke_wood_beats_by_dre_01

Beats by Dr. Dre: A Conversation with Luke Wood

It is quite easy to identify Luke Wood at any Beats by Dr. Dre event: simply search out the quiet figure in the midst of an ostentatious rap entourage or a mob of hormonally charged teen groupies. But don’t let his mild-mannered appearance fool you; pair him up with a Stratocaster and he will rip out a bad-ass tune… READ MORE

stussy-romanelli-01

Stussy x DRx: A Conversation with Dr. Romanelli

Is he a customizer? A tailor? Not quite… To truly understand the concept behind DRx Romanelli, you have to delve deeper into the process and the fact that it is part archeological dig, where histories of brands and/or individuals come to life. It is also one of design, where piecing together something old with something becomes… READ MORE

aaaclot-edision-chen-tribesmen-01

The Creator: A Conversation with Edison Chen of CLOT

In the simplest sense of the concept, its the coagulation of creative types, cool trends, unique products, and fruition of ideas. At least that was CLOT’s mission statement when Kevin Poon and Edison Chen first started nearly 10 years ago. Of course, the brand evolved into something like a cornerstone… READ MORE

freshness-kango-details-02

Happy Holiday: Freshness x KANGOL Jacquard Reversible Knit Cap

The holiday season is upon us again. As we have done in years past other years past, Freshness designed a special gift to thank our tireless staff, dear friends, and families. With the help of Kangol, for this year’s edition, we created the Freshness x Kangol Jacquard Reverse Pull-On Knit Cap. Similar to other… READ MORE