Features

Freshness Conversations: Aaron Levant, Founder of Agenda Tradeshow

Ten years ago, a show was started to bring brands together to give them a voice, an outlet, a vehicle to promote their goods and messages. It was this initial bringing together of brands that would eventually change the face of the apparel industry and...
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Beats by Dr. Dre: A Conversation with Luke Wood

It is quite easy to identify Luke Wood at any Beats by Dr. Dre event: simply search out the quiet figure in the midst of an ostentatious rap entourage or a mob of hormonally charged teen groupies. But don't let his mild-mannered appearance fool you; pair him...
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Stussy x DRx: A Conversation with Dr. Romanelli

Is he a customizer? A tailor? Not quite… To truly understand the concept behind DRx Romanelli, you have to delve deeper into the process and the fact that it is part archeological dig, where histories of brands and/or individuals come to life. It is also one...
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The Creator: A Conversation with Edison Chen of CLOT

In the simplest sense of the concept, its the coagulation of creative types, cool trends, unique products, and fruition of ideas. At least that was CLOT's mission statement when Kevin Poon and Edison Chen first started nearly 10 years ago. Of course, the brand evolved into...
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Happy Holiday: Freshness x KANGOL Jacquard Reversible Knit Cap

The holiday season is upon us again. As we have done in years past other years past, Freshness designed a special gift to thank our tireless staff, dear friends, and families. With the help of Kangol, for this year’s edition, we created the Freshness x Kangol...
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Reebok Classics: Provocateurs of Newness

The term “celebrity designer” usually is the end result of a well-oiled marketing machine, where dozens upon dozens of artisans sketch, color, and shape designs that a single individual gets the credit for. So pardon the good dose skepticism when Reebok Classics announced the involvement of hip-hop...
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