Features

sneaker-ff-04

Freshness Conversations: JP Hudson, Owner of Sneaker FF

South Carolina may be famous for resort destinations and historical Civil War landmarks, but if Tennessee transplant JP Hudson has his way, the Palmetto State will soon be known as home to one of the country’s premier sneaker boutiques. Hudson originally developed the idea for Sneaker FF while working… READ MORE

IMG_3034

Freshness Conversations: Alife Rivington Club – Part 2

In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game. READ MORE

freshness-conversations-alife-rivington-club

Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE

agenda-show-03

Freshness Conversations: Aaron Levant, Founder of Agenda Tradeshow

Ten years ago, a show was started to bring brands together to give them a voice, an outlet, a vehicle to promote their goods and messages. It was this initial bringing together of brands that would eventually change the face of the apparel industry and… READ MORE

luke_wood_beats_by_dre_01

Beats by Dr. Dre: A Conversation with Luke Wood

It is quite easy to identify Luke Wood at any Beats by Dr. Dre event: simply search out the quiet figure in the midst of an ostentatious rap entourage or a mob of hormonally charged teen groupies. But don’t let his mild-mannered appearance fool you; pair him up with a Stratocaster and he will rip out a bad-ass tune… READ MORE

stussy-romanelli-01

Stussy x DRx: A Conversation with Dr. Romanelli

Is he a customizer? A tailor? Not quite… To truly understand the concept behind DRx Romanelli, you have to delve deeper into the process and the fact that it is part archeological dig, where histories of brands and/or individuals come to life. It is also one of design, where piecing together something old with something becomes… READ MORE