Freshness Conversations: Lee Holman, Vice President of Nike Apparel Design

“Obsessive Perfectionists” isn’t a new psychoanalytical term, rather it is a general description for designers at Nike. You can easily spot them on the company’s Beaverton campus. They are usually that dreary bunch in the cafeteria, never content about any designs, be that Nike’s own or competitors’… READ MORE


Freshness Inside: Nike Golf – Tour Van

From caps to tees and balls and clubs, the Nike Golf Tour Van is ready and willing to serve the brand’s top players. In fact, it’s not even a van at all, this rolling machine shop, design space… READ MORE


Freshness Inside: Nike Golf – The Oven

Based out of Fort Worth, Texas, the Oven is Nike Golf’s state of the art R&D facility, where industry-leading designers and engineers work with Nike Golf athletes to create the brand’s precision golf clubs. READ MORE


Freshness Conversations: JP Hudson, Owner of Sneaker FF

South Carolina may be famous for resort destinations and historical Civil War landmarks, but if Tennessee transplant JP Hudson has his way, the Palmetto State will soon be known as home to one of the country’s premier sneaker boutiques. Hudson originally developed the idea for Sneaker FF while working… READ MORE


Freshness Conversations: Alife Rivington Club – Part 2

In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game. READ MORE


Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE