British Knights x DRx Romanelli: The Return of a Hip-Hop Royalty

While Nike and adidas still reign supreme over today’s dominion of athletic footwear, we’ve seen the resurgences of Reebok, Puma, and even Ewing during the last few years. All have made the leap back to our collective consciousness except for one – British Knights.


Freshness Conversations: David Obadia, Co-Founder/Creative Director of BWGH

“Effortless Cool” is one of the few phrases you think of when you see the designs from BWGH. Still, its full name, Brooklyn We Go Hard, conveys something otherwise. From the minds of David Obadia and Nelson Hassan, BWGH is, first and foremost, a fashion label of … READ MORE


Freshness Conversations: Lee Holman, Vice President of Nike Apparel Design

“Obsessive Perfectionists” isn’t a new psychoanalytical term, rather it is a general description for designers at Nike. You can easily spot them on the company’s Beaverton campus. They are usually that dreary bunch in the cafeteria, never content about any designs, be that Nike’s own or competitors’… READ MORE


Freshness Inside: Nike Golf – Tour Van

From caps to tees and balls and clubs, the Nike Golf Tour Van is ready and willing to serve the brand’s top players. In fact, it’s not even a van at all, this rolling machine shop, design space… READ MORE


Freshness Inside: Nike Golf – The Oven

Based out of Fort Worth, Texas, the Oven is Nike Golf’s state of the art R&D facility, where industry-leading designers and engineers work with Nike Golf athletes to create the brand’s precision golf clubs. READ MORE


Freshness Conversations: JP Hudson, Owner of Sneaker FF

South Carolina may be famous for resort destinations and historical Civil War landmarks, but if Tennessee transplant JP Hudson has his way, the Palmetto State will soon be known as home to one of the country’s premier sneaker boutiques. Hudson originally developed the idea for Sneaker FF while working… READ MORE