An Interview with the Designers of the Nike Air Maxim 1

Certainly the term above is a familiar one, then there is a more recent terminology coined by Nike, “re-evolution”, a hybrid process where new modifications are conjoined with pre-existing elements instead of replacing them. An ideal example of this is the new Air Maxim 1… READ MORE


An Interview with Kikuo Ibe – The Founding Father Of Casio G-Shock

It started out as a typical story of lost and found, a tale of need and creation. However, since the legend began back in 1983, the story had panned out into something much greater than that. The story of G-Shock had become a global phenomenon, a new perception on time piece, and most importantly, an almost… READ MORE


STAGES – Nike x LIVESTRONG – A Global Art Exhibition

It is taking place at this very moment, across time zones and geographic boundaries, through face-to-face conversation or an impromptu telephone call. But the subject is all along the same line, an announcement of dread, of fear, of consequences yet unknown. A conversation where 3 simple words carried… READ MORE


JUICE – Kuala Lumpur

The majority population mark up of Kuala Lumpur is made up of four different races- Chinese, Malay, Indian and Eurasian. After CLOT INC’s retail store, Juice, had successfully entered the South East Asian market through Singapore in 2007, there is hardly another city just as energetic and diverse left as Kuala Lumpur, the capital of Malaysia… READ MORE


Supreme Sticker Collection – An Interview with Clarence Nathan

In the subculture that Freshness has been writing about the past few years, much of the topics involve collecting or collectibles. There are many types of collectors and our friend Clarence Nathan collects Supreme stickers, while some have started to collect them in recent years… READ MORE


A.R.C. x New Balance 1300

On January 14th, 2009, members of A.R.C. were invited to the New Balance factory in Skowhegan, Maine (USA) to experience firsthand the production of the A.R.C. x New Balance 1300 sneakers. Freshness was presented with the exclusive privilege of capturing the days activities, getting an inside look at how both of these brands operate… READ MORE