Happy Holiday: Freshness x KANGOL Jacquard Reversible Knit Cap

The holiday season is upon us again. As we have done in years past other years past, Freshness designed a special gift to thank our tireless staff, dear friends, and families. With the help of Kangol, for this year’s edition, we created the Freshness x Kangol Jacquard Reverse Pull-On Knit Cap. Similar to other… READ MORE


Reebok Classics: Provocateurs of Newness

The term “celebrity designer” usually is the end result of a well-oiled marketing machine, where dozens upon dozens of artisans sketch, color, and shape designs that a single individual gets the credit for. So pardon the good dose skepticism when Reebok Classics announced the involvement of hip-hop artist Swizz Beatz as its new global creative director. We found out… READ MORE


MEGA Styles: A Conversation with Noah Bernard of adidas Originals Footwear

If you’ve scrolled through your favorite online magazines or watched a show about juiced-up and tan 20-somethings on MTV recently, chances are that you’ve come across the advertising for adidas MEGA products. The advertisements feature B.O.B. as a short order cook in a 50s-styled diner who takes… READ MORE


West meets East: A Conversation with Kiya and Andrew of Self Edge

Upon arriving to the Self Edge shop in New York City, I met Andrew Chen, the co-owner of 3sixteen and manager of the NY Shop, and began our conversation in the tiny, warm backroom office of the shop. As Andrew deftly identified the details of some of the Sugar Cane and Iron Heart shirts on a rack in… READ MORE


Man Is In The Forest: A Conversation with Ben Yue of Disney

Walt Disney once said, “I believe in being an innovator.” and surely the company he left behind has gone on to do just that, creating some of the best and most innovative movies of our generation. The brand is now one of the most recognizable in the entire world and licenses it’s products in various different… READ MORE


A Curious Incident Of Time: When Dee & Ricky Meets G-Shock

It reveals and conceals, peels back layers, upon layers, upon layers. It is analog, and it is also digital. Gears and trinkets work tirelessly in a magnetic resistant field, noting the passing of time down to a pinpoint precision, looking slightly byzantine in the dial. This, is the new G-Shock GA-110 model, and with… READ MORE