How fanatical are customers of The Hundreds?  Just ask Sade, whose father got her hooked on the California-base lifestyle label.  She actually inked The Hundred’s mascot, Adam Bomb, on her waistline (Bobby & Ben would be proud). But certainly you would not need a tattoo or other painful adornments to show your love, as demonstrated this morning on SoHo’s Grand Street.  Hundreds, and no pun intended, of shoppers lined up since the early morning hours just catch a glimpse of The Hundreds New York, the latest and largest of the 3 retail spots it operate, not to mention stocking up of the exclusive THNY Grand Street Collection.  No need to fret if you missed the opening, the store will remain opened till 7 pm this evening along this Saturday and Sunday for Labor Day Weekend.  So swing by and see for your self.

The Hundreds New York (THNY)
96 Grand Street | Map
New York, NY 10012

Certainly its becoming a seasonal event, we’re talking about the line-up in front of Supreme for its Fall/Winter 2010 Collection launch, which took place just a few hours ago at the apparel label’s Lafayette Street flagship here in New York City. Even though most items will be available at its online store next week, around 100 fans of Supreme just couldn’t wait that long. Some stayed in their cars over night while most arrived around 8 am this morning to get ahead of the queue. Like any busy stretch of New York City, plenty of happenings surrounded the line-up. One block over, GAP took over Crosby Street for its Holiday 2010 photo shoot. Around the corner, Nylon magazine is creating a miniature mural for its Nylon x Smart ad campaign. The festivities were such that a street vendor stopped next to oncoming traffic and set up shop. The Fall/Winter 2010 Collection for Supreme is now available at its North American flagships in New York and Los Angeles, follow by launches in its retail locations in Japan this Saturday and online store next Thursday.

We at Freshness celebrate innovation. adidas has been hitting hard of late with their Originals collections, and the designs that sprung from the minds of Jeremy Scott, James Bond, and Kazuki Kuraishi (KzK) continue to impress. Founded in 1924 and with unparalleled international success, adidas has a rich and storied history. And while they could simply “retro” old models in new colorways season after season, it seems that they have avoided simply resting on their laurels. A project like the recently-launched MEGA proves that there can be more to heritage than simple re-releases. With MEGA, adidas is revisiting old models with contemporary flair. We got the chance to chat with Noah Bernard, Category Manager, adidas Originals Footwear, and the conversation reveals the intricacy and inspirations behind a project that fuses old and new.

Remember LACOSTE RED!, the younger, more playful and energetic brother of LACOSTE? After the colorful line-up debut in New York on the Spring/Summer 2009 runway, the collection has been garnering a lot of attention from the youthful and younger fashion conscious crowd. Two years later, RED! grows up and evolves into a newly christened line, LACOSTE L!VE. Keeping the RED! spirit alive, LACOSTE L!VE keeps the excitement going with the exclamation point, and continues to reinterpret classic LACOSTE codes with a contemporary touch.

While their first boutique in LA was about the modern street culture, its expansion beyond the usual fare of t-shirts and hoodies, their second venture up in San Francisco was that of time warp horror house and fun.  Now comes their third venue and their first venture on the East Coast as The Hundreds set to open The Hundreds New York this Friday, September 3rd.  Set on another tail-spinning time travel theme, where the past history of the city and its present day form are both explored, the new boutique, located just around the corner from Nike Sportswear 21 Mercer, is one where past, present, and bit of the future all coincide.  Or is the order in reverse?

The Hundreds New York (THNY)
96 Grand Street | Map
New York, NY 10003

Opening Date: September 3rd (Friday)

Gotten enough of the mundane colorways or the same old earth tone palette?  This Fall, try something different, like these colorful Wing Tips from Dr. Martens.  Supplement your wardrobe with a standout accessory (something women keenly aware of since the dawn of fashion), a splash of pink, lavender, or gunmetal grey.  But these need not to be painful, like a pair of Jimmy Choo stiletto. Instead, you’ll be standing on air, literally, with Dr. Martens’ patented “Air Wair” outsole. The colorful Suede Wing-Tip from Dr. Martens are now available at select Dr. Martens retailers worldwide, including Tokishirazu of ZOZOTOWN shopping network.

A dressy piece from the BAPE Autumn/Winter 2010 collection are these Tassel shoes. Fittingly colored in beige suede to translate the Autumn mood and it sits perfectly on top of the thick shark sole in cream color. The boot like silhouette is accented by tassels also made with the soft suede material. Inside the shoes is brown colored inner lining that is detailed with white BAPE logo on the heel portion. These come in both mens and ladies sizes and are already available at BAPE stores world wide and on BAPE LAND online store.

Japanese footwear brand Terrem is an indie brand that experiments with their designs and each footwear to come out from this brand is individual and unique. Their base design however takes inspiration from classic footwear silhouettes. The TL-1 models are categorized into a capsule collection titled 8 by Terrem and is an updated version of the moccasin style shoes. Upper design of these shoes are taken from Compass model from Terrem and it is matched with custom made midsoles and outsoles. There is a heel stabilizer integrated for comfort and stability while on the inside the inner soles are cup insoles that also provides cushioning. Three colorways are available in red, brown and khaki suede and nylon uppers. via: DEDUE

Timberland have combined the best of both worlds by creating a hybrid between the popular Chukka Boots and deck shoes silhouettes. Result being the all new Classic 7 Eye Chukka which looks like deck shoes with the rugged functionality of Chukka Boots. It is waterproofed and the side shoe lace holes doubles as ventilation holes as well. Two versions are available in grey/neon green and red brown/cream color combination with contrasting shoe lace eyelets and stitching on the toe section. These are scheduled to drop mid September and will be available at atmos amongst other select retailers.

The notion of “To Love and Lost Is Better Than Have Not Love At All” maybe a false one for those ever been in a romantic relationship. Be it a crush, one that is unrequited, a date, or the ultimate expression of romance, marriage, the supposed happiness is in actuality just a morsel of it. Instead to most of either sex, romance is a trial by fire, except there is no end in sight. For those been through this crucible or still of this journey, L.A.-base apparel label Crooks & Castles formulated the True Romance Anti-Social Club, a pictorial lookbook which not only feature the C&C’s Fall 2010 Collection (delivery 2) but an expressionless visual of those been “chew up & spit out “ by this wonderful thing call love, at least in terms of make believe. Meanwhile, all items are now available on Crooks & Castles online store and its Sunset Blvd retail location in Los Angeles.

Crooks & Castles
8570 Sunset Blvd. | Map
Suite # 6.1
West Hollywood, CA 90069
TEL #: 310-652-3005

NEIGHBORHOOD will be releasing the second series of its “Black Icon” Fall/Winter 2010 collection. The collection is a line-up heavy-duty items perfect for cold climate. The collection features jackets, outers, trousers, accessories and boots. There are several collaboration items included in the second series as well, with Marmot, Lewis Leathers and Solinas Boys. The collaborative items have been distinguished from the rest as an Exclusive line. As usual the styles are inspired by work wear and military wear, and there are plenty of items that would be useful for the motorcyclist. All of these items will be available in September from NEIGHBORHOOD dealers in Japan and around the world.

Streetwear boutique Concepts will be launching their collaboration project with Clarks this coming Friday September 3rd. The result is the CNCPTS Weaver boot in which the Weaver style was taken from the archives receiving subtle upgrades. This version is constructed in premium unlined waxed Italian suede on the moccasin style and is prepared in two colorways, Piombu Grey and Torba Brown. Leather lining is also visible on the foot bed that is embossed with the recognizable brand logo. Also the Concepts Double C logo is prominently featured on the tongue and CNCPTS logo on the lower outside heel. They also managed to take a footage of the Clarks shoe maker Angelo Scuderi putting the finishing touches to the shoes.