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Fresh Celeb: Roger Federer In Nike Air Yeezy 2

It’s good to be Roger Federer. The 30-year-old has six Wimbledon titles under his belt and can retake the World No. 1 ranking if he grabs an additional Wimbledon title in July and Goran Djokovic fails to advance beyond the semi-finals. And as a world-class athlete sponsored … READ MORE

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Fresh Celeb: Kim Kardashian with “His & Her’” Nike Air Yeezy 2s

This brings a whole new meaning to Tammy Wynette’s country classic “Stand by Your Man”, and quite literally we might add. Not long after the biggest sneaker release in recorded history, reality starlet Kim Kardashian showed off her newest conquest via Instagram this morning…a pair of Nike … READ MORE

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Fresh Celeb: Jay-Z – Nike Air Yeezy 2 “Wolf Grey”

With a giant American flag as the backdrop, Jay-Z looked mighty presidential in front of the Philadelphia Museum of Art earlier today. Together with Mayor Michael Nutter, the hip-hop mogul announced his latest initiative, the Budweiser Made in America music festival. To take place over Labor Day … READ MORE

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Fresh Celeb: Spike Lee Nike Air Foamposite One | “New York Knicks”

Spike Lee‘s expression at Madison Square Garden‘s courtside summed up the overall mood on Thursday night. Over New York fans’ raucous chants, the Knicks made every move counts and kept up pressure against the visiting Miami Heat. Offensively, the Heat just couldn’t get their momentum up during … READ MORE

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Fresh Celeb: Wale – Nike Air Max 95 No-Sew NFL Draft Pack | Washington Redskins

While he usually opt for a pair of Jordans, hip hop star Wale was in full Washington Redskins ensemble last night in a special performance to mark the First Round of 2012 NFL Draft. The event, which took place at NikeTown New York, also saw the launch … READ MORE

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Justin Bieber Chromed His Fisker Karma Super Car

It’s likely gearheads have never had reason to formulate any sort of opinion on quasi-celebrity Justin Bieber before, but that’s due to change once they witness what the teen idol has done to his Fisker Karma. He had been given the plug-in hybrid for his 18th birthday, … READ MORE

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Fresh Celeb: Conan O’Brien – Nike SB Dunk High Pro “Guinness”

In a daft publicity move, Nike SB was able to get a pair of its Elevated Guinness Dunk High onto the hands of Conan O’Brien. Though the star of late night talk show and one of the most visible entertainer of Irish heritage was all smile upon … READ MORE

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Fresh Celeb: Jay-Z – Nike Air Yeezy 2 Black/Solar Red at 2012 SXSW

In his first solo musical performance since the birth of Blue Ivy Carter, Jay-Z was true to form as he electrified the crowd gathered at the AMEX Sync venue last evening. The concert not only marked Jay-Z first appearance at the all-important SXSW festival in Austin, Texas, … READ MORE

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Fresh Celeb: Meek Mill Reebok John Wall ZigEncore

Up and coming hip hop recording artist Meek Mill, a member of XXL‘s Freshmen Class of 2011, recently took a break from touring in support of his celebrated mixtape Dreamchasers to hang with his crew in his hometown of Philadelphia. The respite involved a favorite activity of … READ MORE