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Fresh Celeb: Wale – Nike Air Max 95 No-Sew NFL Draft Pack | Washington Redskins

While he usually opt for a pair of Jordans, hip hop star Wale was in full Washington Redskins ensemble last night in a special performance to mark the First Round of 2012 NFL Draft. The event, which took place at NikeTown New York, also saw the launch … READ MORE

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Justin Bieber Chromed His Fisker Karma Super Car

It’s likely gearheads have never had reason to formulate any sort of opinion on quasi-celebrity Justin Bieber before, but that’s due to change once they witness what the teen idol has done to his Fisker Karma. He had been given the plug-in hybrid for his 18th birthday, … READ MORE

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Fresh Celeb: Conan O’Brien – Nike SB Dunk High Pro “Guinness”

In a daft publicity move, Nike SB was able to get a pair of its Elevated Guinness Dunk High onto the hands of Conan O’Brien. Though the star of late night talk show and one of the most visible entertainer of Irish heritage was all smile upon … READ MORE

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Fresh Celeb: Jay-Z – Nike Air Yeezy 2 Black/Solar Red at 2012 SXSW

In his first solo musical performance since the birth of Blue Ivy Carter, Jay-Z was true to form as he electrified the crowd gathered at the AMEX Sync venue last evening. The concert not only marked Jay-Z first appearance at the all-important SXSW festival in Austin, Texas, … READ MORE

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Fresh Celeb: Meek Mill Reebok John Wall ZigEncore

Up and coming hip hop recording artist Meek Mill, a member of XXL‘s Freshmen Class of 2011, recently took a break from touring in support of his celebrated mixtape Dreamchasers to hang with his crew in his hometown of Philadelphia. The respite involved a favorite activity of … READ MORE

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Fresh Celeb: Tinie Tempah – Nike M.A.G.

Perhaps because it was the last leg of his U.K. tour, English hip-hop artist Tinie Tempah was recently spotted with a pair of Nike MAG while performing on stage at London’s O2 Arena. Forever known as the first man ever to purchase the Nike MAG, it is … READ MORE

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Fresh Celeb: San Diego Chargers Antonio Garay – Hello Kitty x smart ForTwo Coupe

NFL players are known for their larger-than-life personalities, though some are more colorful than others. Already known for his techno-colorway hair cuts on the field, Antonio Garay, the Defensive Tackle for San Diego Chargers, is doing his best to “liven it up” outside the 50-yard line with … READ MORE

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Fresh Celeb: Kid Cudi Celebrates Complex Cover In Nike MAG 2011

This past weekend Kid Cudi showed off a pair of Nike MAGs at Siren Studios in Hollywood for a party celebrating the rapper’s third Complex cover in three years. Hosted by Bacardi and Complex, the bash featured beats courtesy of actor/DJ Clark Duke, as well as a … READ MORE

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Reebok “Reethym Of Lite” Featuring Verbal & Swizz Beatz | Event Recap

On a scale that rivals Cirque du Soleil, Reebok officially launched its Reethym Of Lite campaign for the all-important Asia Pacific last evening in Tokyo. With well over 1000 people packed into Ebisu Garden Hall, guests in attendance was a wide swath of VIPs like supermodel Ai … READ MORE

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Kanye West Heineken Red Star Access G.O.O.D Music Concert | Video

It was one of the most talked about event of this summer, a secret concert with Kanye West at Brooklyn’s Skylight One Hanson during the middle of NBA Finals‘ Game 5. It marked the kick-off point for this year’s Heineken Red Star Access Concert Series with West’s … READ MORE

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Mercedes-Benz New York Fashion Week Y-3 Spring/Summer 2012 | With Dwight Howard

With little progress on the NBA Lockout, Orlando Magic‘s Dwight Howard found time for other pursuits, like a quick visit to the ongoing Mercedes-Benz New York Fashion Week. Of course, one of Superman‘s first visit was to Y-3 Spring/Summer 2012 Collection Preview, courtesy of Howard’s sponsor adidas.  … READ MORE